Mariya Lapuk

Cofounder at Vinci Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU

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5.0

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Manana Samuseva Ph.D (Babylon Voice)

Masha is an exceptional person. Masha's strengths include an ability to take on multiple tasks simultaneously and produce high quality results despite deadline pressure. As part of the end-term project of Easy ten, she had developed(with me) an Promo-, PR campaign for Easy Ten in Brazil and US. The size and complexity of this communication project were unusually high for the new markets. What impressed me is that at the this heavy workload didn't reduced the quality of Masha's output. Her ability to both see the big picture as well as manage the execution details is extraordinary. Masha is an expert who has an unwavering resolve and a need to produce results, exceptional interpersonal skills, and that's a lot more complicated than it sounds, she can unite people around a vision and motivate a team to excellence. I started the project "Easy Ten in Brazil, US" with Masha in apr, 2015. We created the entire PR from scratch for the brazilian portuguese and native american target audience, and there were countless things we needed to create, from marketing, and communications to operations, relations with media outlets and most importantly the creative DNA of the Global Easy Ten. That's my bet. Masha is a prolific connector of people and my "be going to" when i need to find out what is going on in the venture space. Always eager to help, she has been very much supportive of the industry and someone that brings vibrancy to the entrepreneurship community and startup ecosystem.

Dima Zaruta

Мария знает, что ищут журналисты и что на самом деле хочет сказать о себе бизнес. Незаменимое и редкое качество для специалиста, формирующего образ компании в глазах общественности.

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Experience

    • Russian Federation
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Cofounder
      • May 2017 - Present

      Vinci is a specialist boutique agency providing PR support to technological companies and startups for more than 10 years all over Russia, CIS, Asia and other countries. Vinci is a specialist boutique agency providing PR support to technological companies and startups for more than 10 years all over Russia, CIS, Asia and other countries.

    • PR&Marketing Advisor
      • Jun 2018 - Aug 2019

      Deneum shifts the paradigm of energy generation. A box with a capsule, generating a large amount of energy. It is safe, distributed and radically cheap.The technology is based on the interaction between atoms of deuterium inside titanium when heated under specific conditions. The result is excessive thermal energy which is then turned into mechanical energy. The key know-how is the unique way of saturating titanium with deuterium. Deneum shifts the paradigm of energy generation. A box with a capsule, generating a large amount of energy. It is safe, distributed and radically cheap.The technology is based on the interaction between atoms of deuterium inside titanium when heated under specific conditions. The result is excessive thermal energy which is then turned into mechanical energy. The key know-how is the unique way of saturating titanium with deuterium.

    • China
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Cofounder
      • Jan 2018 - Mar 2019

      Oin.space is a decentralized ecosystem that will allow confirmation of authenticity of any purchase - such as, but not limited to, clothing, footwear, essential consumer goods, tickets, alcohol, medicines, etc. Anything can be counterfeited, and there is no such person that hasn’t fallen victim to counterfeit goods, regardless of age and social status. Manufacturers spend an annual $127 bn to design and introduce new anti-counterfeit technologies, while the global counterfeits market is estimated at unthinkable $1.2 trillion. Under OIN SPACE ecosystem we will develop a universal and simple authenticity verification tool secured by blockchain technology. Warranted by blockchain protocol, OIN SPACE eliminates any chance of counterfeiting, copying or bypassing the security system.OIN SPACE users will receive the OIN tokens for both verifying the authenticity and purchasing products of the original manufacturers. OIN tokens then can be used as loyalty points while purchasing the authentic products of the ecosystem participants, or transfered to the bank card account. Wу believe that OIN SPACE will build a radically new relationships between the manufacturer and the consumer based on trust and loyalty to the authentiс brands.

    • PR Consultant
      • Sep 2017 - May 2018

      INS creates the leading decentralized consumer market used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and suppliers looking to sell directly and surpass intermediaries. The INS team develops an open source technology required for running the decentralized INS ecosystem and creates a model to incentivize all participants. INS creates the leading decentralized consumer market used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and suppliers looking to sell directly and surpass intermediaries. The INS team develops an open source technology required for running the decentralized INS ecosystem and creates a model to incentivize all participants.

    • Russian Federation
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Head of Press Media at Internet Initiatives Development Fund
      • Jul 2013 - Aug 2015

      Internet Initiatives Development Fund (IIDF) is financial and expert support to startups in their early development stages. The Fund also plans to launch a variety of educational programs and to perform a number of legislative initiatives. These steps will help increase transparency and ensure effective cooperation between entrepreneurs, investors, and state agencies in the field of venture capital investments in Russian online projects. Internet Initiatives Development Fund will further the development of the necessary infrastructure and conditions that will be conducive to a full-fledged industry of small and medium online businesses in Russia.During my reign in the department, I was able to complete:• Successful Internet Initiatives Development Fund launch (leader in the number and quality of references among all Russians investment funds nowadays)• First person public launch• Idea and successful organization of Internet Business in Russia (IBR) with participation of President Putin as a speaker• More than 120 successful events in Moscow and all over Russia• Venture Awards 2013 and Runet Award 2013 nominee as Launch of the Year• Venture Awards 2014 and Runet Award 2014 nominee as Fund of the Year

    • Russian Federation
    • Technology, Information and Internet
    • 100 - 200 Employee
    • PR Consultant
      • Mar 2012 - Jul 2013

      In 2006, founded a platform that grew from a service provider to encompass numerous services some of which include: entertainment, online games, videos, music, and online chatting in 14 languages with 45 million daily active users and 200 million registered users.Ok.Ru is a part of Mail.Ru Group that was designed as a lifestyle product to connect users to improve their online chatting experience, enjoy provided online products, and more.With the head office in Moscow, my obligations included:• Corrected the business community’s negative attitude toward Odnoklassniki’s social network (increased number of requests from small and medium businesses by 200% , attracted the largest brands, such as Beeline, Megafone, Unilever, and Pepsico)• Increased the average number of articles after each newsbreak by 170% (from 26 to 70)• Declined the number of negative publications by 42% (up to 0.8%)• Increased the number of positive publications by 88% • Successful organization and coverage of 25 press events in Russia and the CIS • Participation in more than 30 major industry conferences as a speaker • Worked with Odnoklassniki outside of the Russian Federation (CIS)• Implementation of large-scale image advertising campaign in Ukraine (site traffic increased by 15% and the number of registrations and responses in professional and entertainment press by 10%) • Runet Award 2012 nominee as a Social Network of the Year

    • Russian Federation
    • Telecommunications
    • 700 & Above Employee
    • PR Associate
      • Jan 2008 - Mar 2012

      MTS Group is the leading telecommunications group in Russia, Eastern Europe, and Central Asia, offering mobile and fixed voice, broadband, paid TV, as well as content and entertainment services in one of the world's fastest growing regions. Including its subsidiaries, as of December 31, 2010, the Group serviced over 108.1 million mobile subscribers across CIS states. The Group’s fixed business, as of December 31, 2010, had a total of 9.9 million households, 1.8 million broadband Internet users, and 2.6 million paid TV subscribers. The Group has been listed on the New York Stock Exchange since July 2000 and trades under the ticker MBT. The Company’s shares have been listed locally on Moscow Interbank Currency Exchange (MICEX) since November 2003 under the symbol MTSI.As the longest employer in my career and a newbie in the PR industry, my duties and achievements included:• PR strategy implementation • PR campaign development and implementation (b2b, b2c)• Writing, editing, and placement of the newsbreaks• Information support of M&A transactions • GR and social projects• Budget and account reporting• First person’s PR• Construction of a system of cross-functional interaction• Branch Director appointment to the post of Vice Governor • Top three among all macro-regions according to number of publications• The launch of Russia's first 3G and convergent products

Education

  • Башкирский Государственный Университет
    специалист, экономика, математика, менеджмент
    2002 - 2007
  • Башкирский Государственный Университет
    специалист, экономика, математика
    2002 - 2007

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