Experience

Raffles Boston
• United States
• Hospitality
• 1 - 100 Employee
• Marketing And Public Relations Manager

  • Apr 2023 - Present


Chatham Bars Inn

• United States
• Hospitality
• 100 - 200 Employee

• Marketing Manager

  • Jan 2021 - Apr 2023

  Responsible for detailed itinerary planning for top media journalists and social media influencers including accommodations, dining, boating and recreation experiences. Greet and provide property tours during on-site visits, highlighting the resort’s history, amenities and activities. Past visits have included representatives from Forbes Travel Guide, The Robb Report, Conde Nast Traveler, Travel + Leisure and Departures. Create content and update resort’s website using basic HTML coding… Show more Responsible for detailed itinerary planning for top media journalists and social media influencers including accommodations, dining, boating and recreation experiences. Greet and provide property tours during on-site visits, highlighting the resort’s history, amenities and activities. Past visits have included representatives from Forbes Travel Guide, The Robb Report, Conde Nast Traveler, Travel + Leisure and Departures. Create content and update resort’s website using basic HTML coding on Wordpress platform. Work closely with website developer and digital marketing firm on SEO, SEM and paid social campaigns. Manage monthly organic social media calendar including posts and stories on Facebook, Instagram, Twitter and LinkedIn. Create image, copy and video content for all platforms. Work closely with the Director of Sales & Marketing on monthly forecasting and budgeting as well as annual marketing plan. Manage marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments. Participate in ongoing professional development through conferences and seminars such as the Boston Digital Summit, New England Coastal Creative Conference, New England Inns & Resorts Association Marketing Seminars and Annual Conference.

• Sales & Marketing Coordinator

  • Apr 2018 - Jan 2021

  Hired for a newly created position of Sales & Marketing Coordinator based on the success of previous internship. Worked directly with digital marketing agency to create shared image library. Created and posted monthly social media organic content calendars. Collaborated with digital SEO manager to increase website content and develop ongoing blog posts. Assisted Vice President and Director of Sales & Marketing as well as off-site consultant during year-long transition between Marketing… Show more Hired for a newly created position of Sales & Marketing Coordinator based on the success of previous internship. Worked directly with digital marketing agency to create shared image library. Created and posted monthly social media organic content calendars. Collaborated with digital SEO manager to increase website content and develop ongoing blog posts. Assisted Vice President and Director of Sales & Marketing as well as off-site consultant during year-long transition between Marketing Managers. Organized and scheduled accommodations and itinerary planning for media familiarization visits. Managed the RFP process for reviewing and selecting a new public relations firm and a new website development company. Coordinated vendor relationships with advertising agencies for collateral creation, production and printing. Participated in the budget planning and marketing plan meetings with the Director of Sales & Marketing. Responsible for processing of all sales and marketing invoices and accruals. Worked closely with the entire sales team on sales lead generation, tracking of contracts and expense reports. Recipient of the resort’s Circle of Stars Employee of the Year Award for 2019.

• Marketing Internship

  • Sep 2017 - Dec 2017

  Took initiative in creating a new paid internship in the Marketing department to complement college courses and gain real-world experience in the field. Attended daily and weekly meetings with departments throughout the resort, learning how marketing integrated within the overall operation of the resort. Participated in monthly meetings with key partners including the resort’s public relations firm, digital marketing team and website development company. Assisted the… Show more Took initiative in creating a new paid internship in the Marketing department to complement college courses and gain real-world experience in the field. Attended daily and weekly meetings with departments throughout the resort, learning how marketing integrated within the overall operation of the resort. Participated in monthly meetings with key partners including the resort’s public relations firm, digital marketing team and website development company. Assisted the Marketing Manager with planning and promoting resort events and activities including the Lexus Gran Fondo, Atlantic White Shark Conservancy Gala, Halloween Witches Walk, Thanksgiving and Holiday meals and programming. Responsible for in-room television promotion of resort activities, assisted with website updates and social media. Show less Took initiative in creating a new paid internship in the Marketing department to complement college courses and gain real-world experience in the field. Attended daily and weekly meetings with departments throughout the resort, learning how marketing integrated within the overall operation of the resort. Participated in monthly meetings with key partners including the resort’s public relations firm, digital marketing team and website development company. Assisted the… Show more Took initiative in creating a new paid internship in the Marketing department to complement college courses and gain real-world experience in the field. Attended daily and weekly meetings with departments throughout the resort, learning how marketing integrated within the overall operation of the resort. Participated in monthly meetings with key partners including the resort’s public relations firm, digital marketing team and website development company. Assisted the Marketing Manager with planning and promoting resort events and activities including the Lexus Gran Fondo, Atlantic White Shark Conservancy Gala, Halloween Witches Walk, Thanksgiving and Holiday meals and programming. Responsible for in-room television promotion of resort activities, assisted with website updates and social media. Show less