Experience

Barilla Group

• Italy
• Food and Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Professional

  • Jun 2023 - Present

• Key Account Management Professional

  • May 2021 - May 2023

• Category Development Specialist

  • Nov 2018 - Apr 2021



Technische Universität Ilmenau

• Germany
• Research Services
• 700 & Above Employee

• Student Assistant (Institute of Marketing)

  • Apr 2017 - Oct 2018

  While studying for my Master at the Technial University of Ilmenau, I used to work as a Student Assistant at the Institute of Marketing. I assisted both professors and PhDs with research work on up-to-date topics such as "Sharing economy" and "Commodity Marketing" As a Master student I was also enabled to assist in preparing classes for undergraduate sudents and help correcting Marketing related written exams. While studying for my Master at the Technial University of Ilmenau, I used to work as a Student Assistant at the Institute of Marketing. I assisted both professors and PhDs with research work on up-to-date topics such as "Sharing economy" and "Commodity Marketing" As a Master student I was also enabled to assist in preparing classes for undergraduate sudents and help correcting Marketing related written exams.

• Consumer Marketing Intern

  • Nov 2015 - Aug 2016

  As a member of the German Consumer Marketing Team for Barilla for ten months, I worked closely with internal departments (Trade Marketing, Category Management, Legal) as well as external partners (Creative, Social, PR and Media agencies) mainly focusing on the following areas: CONSUMER MARKETING - Adaption and roll-out of global shopper campaigns (e.g. "Bravo To You") as well as execution of national marketing campaigns ("Mach's wie die Müllers) DIGITAL MARKETING - Shaping Barilla's brand presence on relevant digital channels (e.g. Website, YouTube) including independent content planning for Social Media - Creation & performance tracking of campaing websites (Google Analytics) MARKET ANALYSIS - Evaluation of new market segments incl. field market research - Frequent analysis and interpretation of market and shopper data as basis for decision making PRODUCT LAUNCHES - Support in rolling out new products (e.g. Pesto Rustico) to the market by realizing targeted endconsumer communications on digital channels - Tracking product performance with regards to targets and benchmarks Show less


Thalia Buch & Medien GmbH
• Retail
• 100 - 200 Employee
• Product Management Intern

  • May 2015 - Jul 2015