Experience

UAB "Krekenavos agrofirma"

• Lithuania
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2017 - Present



Estrella Baltics UAB

• Kaunas

• Brand Manager and Trade Marketing Manager Baltics

  • Oct 2008 - Aug 2017

  Initiated and coordinated the development and launches of new Estrella products with 360 (ATL/BTL) support campaigns. Developed and implemented consumers’ promotions on National and pan-Baltic level. (“Every Third Pack Lucky!”, “Estrella Cinema for Free!”, “Support Basketball with Estrella Bang-Stix!”). Analyzed key business indicators – market shares, pricing, distribution and other AC Nielsen key facts. Pioneered new solutions to build “Estrella Naturals” / “Estrella Double” / “Estrella EXXTRA” sub-brands: introduced new in-store POSM formats (3D floor stickers, “roundel” displays with sit-bag toppers, etc.). Coordinated Estrella POSM production, delivery, stocks and in-store implementation. Initiated the new trade solutions, planogram upgrades for category management with target to improve visibility of Estrella products and meet consumer’s selection principles. Developed and coordinated Estrella communication in social networks (Facebook, draugiem.lv) increased the amount of page fans and interaction % in LT, LV and EE. Proved ability of successful cooperation with creative, BTL, PR, media agencies – everyday work, effective briefing and providing constructive feed-back, performance measuring. Show less



Kraft Foods Lietuva, AB

• Kaunas

• Brand Manager Baltics

  • Aug 2005 - Oct 2008

  Managed the new product launches (“Estrella Naturals” sub-brand and new flavours in Estrella core chips cluster) and support campaigns: TV, print, event sponsorship, PR, radio, internet, BTL in-store activities. Constantly tracked AC Nielsen reports on major business indicators (shares of market, pricing, WSD, etc.). Proved ability to catch relevant consumer insights (SVC) and analyze consumer behaviour. Captured Estrella marketing challenge and proposed solutions and targets. Initiated and coordinated IMC programs (integrated marketing communication) for Estrella brand for all 3 Baltic markets. Show less



UAB "Door-Safe"

• Kaunas

• Sales Specialist

  • Apr 2004 - Jul 2005