♟ Marius Heinicke

Amazon Marketing Freelancer at VentureTime Marketing
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Location
Cologne Bonn Region

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Experience

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Amazon Marketing Freelancer
      • Jan 2021 - Present

      Currently serving a couple of 7 figure Amazon Sellers, while slowly growing from Freelancer into Boutique Agency.Amazon Marketing Services:• Optimizing Product Detail Pages and A+ Content for Amazon SEO (A9)• Creating PPC campaigns for product launches or evergreen campaigns.• Digital PR to get external traffic (Influencers, Affiliates, etc.)• Implementing strategies to get more reviews (white hat only)• Building Brand Stores• Improving Seller Performance Metrics (TOS compliance, Account Health, Feedback, LBI, listing Quality, etc.)• General Marketplace Strategy and Operations, including tracking and reporting on the competitive landscape, consumer behavior and demand forecast, and being an early adopter of new features

    • Germany
    • Business Consulting and Services
    • Online Marketing Manager
      • Jun 2018 - May 2020

      Archived a net revenue growth in 2019 of 49% and 70% (projected) in 2020.Channel Management (Amazon, Ebay, Real, others):* Continuous optimization of product detail pages and information (A9 SEO,Google SEO, Conversion Rate, A+ Content, etc.)* Monitoring and Reporting of KPIs and Seller Performance* Planning, Implementation, and Maintenance of Marketing Campaigns inorder to reach company goals* Successful Product Launches of new bestsellers* Coordination with Logistics, Service, Product development, IT* Connecting to new marketplaces* Developing Partnerships with Influencers, Bloggers, Comparison andAffiliate Sites, placing our products prominently on 3rd party sites andcommunicating our USPs, and building links to owned websites and amazonstorefront* More: Creating and negotiating contracts, Amazon Case Management, Planof Action, Brand Management, Reporting copyright and trademarkinfringements, Monitoring competition, Ad hoc-Reports and research,Compliance with law and platform policies, etc.Performance Marketing / Paid Advertisement:* Creating and Running Campaigns with Google Ads (Search, Shopping, Video),Amazon Ads and Facebook Ads* Continuously growing budget* Reducing ACoS of Amazon PPC Campaigns by 30% to 50%* Increasing ROAS of Google Ads Campaigns by 500+%* Reaching new audiences with targeted Youtube Ads* Reporting and Monitoring of KPIs directly to the CEO

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelance
      • Oct 2015 - Jun 2018

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