Marius Albu

Senior Account Manager at Broadplace Advertising
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Professional working proficiency
  • Romanian Native or bilingual proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Google My Business Basics
    Google
    Jun, 2018
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Dec, 2019
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Dec, 2019
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Dec, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Dec, 2019
    - Nov, 2024
  • Shopping ads Certification
    Google
    Dec, 2019
    - Nov, 2024
  • Amazon Advertising Sponsored Ads Accreditation
    Amazon
    Sep, 2019
    - Nov, 2024
  • edX Verified Certificate for Innovation and Information Technology Management
    edX

Experience

  • Broadplace
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • May 2019 - Present

      • Effectively managed a diverse portfolio of top, mid-tier and small business accounts across various industries in B2B and B2C markets by delivering client development plans, detailed analysis, budget management and reporting • Recognized and took advantage of cross- and up-selling business growth opportunities • To guarantee that KPIs are met on schedule and under budget, a project strategy was planned, implemented, and managed • Formulated and executed growth strategies for customers that showcased both inventive and business acumen • Successfully implemented marketing strategies for B2B and B2C e-commerce clients with positive outcomes • Continuously developed new skills and got up to date with current industry best practices through Google and Microsoft & Facebook-hosted partner training, and internal training • Planned and hosted monthly team meetings.

  • FutureShop UK
    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • PPC Specialist
      • Sep 2017 - May 2019

      • Developed and implemented e-commerce strategies for different brands • Dramatically improved performance for CTR, CPC, CPA, CVR, Conversions and other • Worked on a day-to-day basis with graphic designers and front-end developers to continuously optimised the website, landing pages and banners • Introduced cost-effective web technology to improve the efficiency of e-commerce transactions • Utilised SEO strategies to target the desired audiences • Managed, analysed and made strategic recommendations for PPC campaigns for different countries and languages • Conducted competitor analysis and assessed market positioning

  • TYR Romania
    • Sporting Goods
    • E-commerce Project Manager
      • Jul 2015 - Sep 2017

      • Business Strategy - proven ability to think strategically and creatively and drive business growth• Business Development - ensured the successful launch, implementation and operations• Fully managed and implemented the transition from a physical store to an e-commerce• Project management - serve as a business point person for implementation and launch of all web-based platforms acting as the liaison between business partners, marketing, supply chain, legal, financial and technical teams• Operational flow – plan the entire order flow (order entry/ tracking, product availability, packaging and delivery, processing returns, credits and inquiries) to optimize the order fulfilment and deliver a high-standard customer experience• Monitoring - interpret and apply web statistics and behavioural analytics• Website administration - managing website business with exposure at strategic and operational levels• Sales - drive online sales through SEO and effective communications campaigns (Ad words, Facebook, bloggers' campaigns, etc.)• Strong focus on mobile experience and delivering engagement and conversion.

    • Web Analyst
      • Oct 2014 - Jun 2015

      • Implemented Google Analytics Tracking to achieve the digital analytics strategy and provided insights and analysis across the digital channels.• In addition to coordinating with internal and external development teams, I oversaw the project delivery and dealt with all stakeholder communications.• Gathered web, mobile and social media analytics requirements for the organisation's digital presence.• Supported stakeholders in understanding and utilising Google Analytics tools and reports by providing them with precise and uncomplicated reports and data for web, mobile, and social media analytics.• Developed insight from the company's digital data to increase customer acquisition, engagement and retention.

    • E-Commerce Marketing
      • Jan 2013 - Sep 2014

      • Briefing and managing online marketing to drive digital projects and daily digital campaigns across multiple channels.• Daily management of all digital agency providers of SEO, PPC, Affiliates, Retargeting, Display, Email Marketing and Conversion Rate Optimisation.• Create, implement and manage customer re-engagement strategies.• Making sure new pages, content, and email campaigns are thoroughly validated at each stage of the publishing process is part of the daily CMS administration duties.• Work closely with internal and external developers to identify CMS, workflow and UX improvements and take ownership of getting these live.• Manage the social media strategy to ensure constant organic growth and engagement.• Provide regular, detailed reports to management of all e-commerce figures to demonstrate success, identify areas for improvement and provide actionable insight.• Responsible for checking invoices and reporting on the end-of-month costs.

    • E-Commerce Content Administrator
      • Jun 2011 - Dec 2012

      Involved in maintaining four transactional websites, working closely with the brands to ensure all product information, images, marketing and sales opportunities are met, with strict deadlines and attention to detail, creation and maintenance of website category structure including, setting up offers and promotions, product image and copy manipulation for websites, investigate content errors and provide solutions, proof checking marketing emails and signing off, testing and quality assurance of all product before going live.

  • Freelancer- Self employed
    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Freelance Web Developer
      • May 2007 - Aug 2017

      I have worked with multiple clients on multiple projects ranging from simple PHP script improvements to web applications and complex API implementations on a wide range of scripts and platforms. My responsibilities include: - the creation, improvement and optimization of web applications built by the company or by third parties; - implementation of designs into different platforms like OpenCart or WordPress; - extending the functionality of different platforms or custom scripts. Technologies used include PHP, MySQL, HTML 5, CSS, JavaScript, WordPress, OpenCart, jQuery and different APIs. Some of the projects: www.atenasportclub.ro www.atenasportclub.ro/aquachallenge www.atenasportclub.ro/blacksea10k www.auto-moto-alexe.ro www.naturalifeshop.ro www.sdd.ro www.smartoutlet.ro www.suplimente-alimentare.com www.termicshop.ro

Education

  • Universitatea OVIDIUS din Constanta
    Master's degree, Management and audit of business projects
    2008 - 2010
  • Universitatea OVIDIUS din Constanta
    Accounting and Management Information Systems
    2004 - 2008
  • High School No 11, Constanta
    Mathematical Informatics
    2000 - 2004

Community

You need to have a working account to view this content. Click here to join now