Experience

INDIMIN

• Chile
• Mining
• 1 - 100 Employee

• Administration and Finance Manger

  • Aug 2017 - Present



Grupo Manantial

• Santiago

• New Business Development Manager "Cantando Aprendo a Hablar"

  • Jul 2015 - Mar 2017

  Objectives: To improve the company profitability, develop new products, and commercial alliances and services in order to consolidate the operation in Chile and its internationalization. • In charge of improving the profitability of the company, focusing on live shows sales, development of new products, creation of campaigns, and launches • Responsible for applying to competitive funds for the development of internationalization, and generation of resources for the creation of products with the brand • Lead the relationship with ProChile in the awarded funds and generate new business and strategic alliances in Peru and Colombia markets • Improve logistics and warehousing process of the products Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Consumer Marketing Manager Chilled Dairy, Children Segment (Chamyto- Chiquitin)

  • Jan 2013 - Jul 2015

  Objectives: To lead and manage the brands in charge to fulfill business objectives • Budget: USD 1.6 MM, Billing: USD 30 MM, Most profitable brand of the business• To lead strategy development, and brand building• To lead and coordinate creative agencies and means for the development of successful campaigns for brands; properly administrating the budget• Track and analyze the different P & L KPI’s of brands• Development of new digital strategy of brands in charge, including web and campaigns• Lead the development of new products and market researches, coordinating with different areas of the company (R & D, Regulatory, Legal, Wellness, Consumer Insight, Procurement, Controller, Marketing Intelligence, Communications, Supply Chain, Sales)• Responsible for developing marketing plans and implementing campaigns and brand launches • To develop clinical research with INTA. To develop medical campaigns and relationship with medical representatives of Nutrition. Show less

• Consumer Marketing Manager Chilled Dairy, Adult and Children (Svelty, Chamyto, Chiquitin, Acticol)

  • Jan 2011 - Dec 2012

  Objectives: To lead brands in charge to accomplish business objectives• Budget: USD 4.5 MM• Launch Acticol: Worldwide launch and development of the brand in Chile. Creation ofFormula, packaging, profitability analysis, brand opportunity studies. Brand development, positioning, creative piece and studio campaign. Launch implementation and sales.• Develop medical campaigns and relationship with medical representatives. Nurture relationships with INTA and develop partnership with SOCHICAR Show less



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Product Manager

  • Apr 2010 - Dec 2010

  Objectives: To develop strategies, plan and coordinate the projects of the brands in charge to accomplish business objectives• Launch of new products (formula development, packaging, legal aspects, costs, etc.)• Development and implementation of marketing plans• Work with advertising and media agencies to coordinate campaigns advertising, consumer promotions, packaging changes• Track sales, stocks, product shelf life• Control marketing budget• Analysis of market researches for decision-making• Relationship and coordination with the different areas within Kraft and its strategic alliance with Carozzi in manufacturing and distribution Show less

• Product Manager Groceries and Beverages (Oreo, Tang, Royal, Kraft)

  • Oct 2007 - May 2010

  Objectives: To develop strategies, plan and coordinate the projects of the brands to accomplish business objectives• Planning and coordination of projects and launches • Generate marketing strategies and plans• Work with advertising and media agencies• Control marketing budget

• Marketing Assistant

  • Dec 2006 - Sep 2007

  Objetivos: Apoyo al Gerente de Marketing en el desarrollo del área, estrategia y planes de marketing para las distintas marcas• Generar una relación con las distintas áreas del socio estratégico con la finalidad de lanzar Tang y Royal al mercado• Trabajo con las agencias de medios y de publicidad para la Coordinación de campañas y promociones