Maritza Velásquez Badillo

Account Director at Grey México
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Contact Information
us****@****om
(386) 825-5501
Location
MX
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Italian Professional working proficiency

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Martha Báez Martínez

Maritza fué una estudiante aplicada y comprometida en mi cátedra. Siempre estusiasta para el trabajo en equipo y sumanete hábil para la creatividad y el trabajo en equipo. Es una persona comprometida y con amplio sentido de la responsabilidad.

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Credentials

  • Google Analytics
    Google
    Jan, 2020
    - Nov, 2024
  • Google Adwords
    Google
    Mar, 2014
    - Nov, 2024

Experience

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Mar 2022 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Director
      • Sep 2018 - Feb 2022

      Leading strategic development, creative and digital production projects for integrated branding and performance campaigns. Direct collaboration with clients to plan and execute communication strategies for B2C and B2B segments, content generation and website maintenance. Internal and external agency relationships, operations management and optimization. Leading strategic development, creative and digital production projects for integrated branding and performance campaigns. Direct collaboration with clients to plan and execute communication strategies for B2C and B2B segments, content generation and website maintenance. Internal and external agency relationships, operations management and optimization.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Supervisor
      • Feb 2016 - Sep 2018

      Account Supervisor for Nestle Infant Nutrition, Huggies, UPS, Siemens, Destination Canada.Campaign management for local and global projects. Digital focus, content creation and website management. Budgeting and reporting.

    • Account Executive
      • Apr 2014 - Feb 2016

      Account management: Coca-Cola Latam, Pfizer and Tía Rosa. Strong customer focus, building close relationships to provide excellent service.Project management for advertising projects and 360° campaigns, supervising creative and production processes for different media. Integration of agency teams and external suppliers to deliver several projects on time and procuring high quality levels.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Search Account Executive
      • Oct 2013 - Dec 2013

      Paid search and paid social media advertising for UK and international markets. Performing activities of planning, campaign implementation, performance optimisation, and report drafting.Working with digital advertising platforms such as Google Adwords, Facebook Power Editor and Twitter Ads to promote content and analyse performance data.

    • Search Intern
      • Jul 2013 - Oct 2013

      Conducted CIM (Consumer Intent Modelling) projects, involving research for marketing consultancy projects by analysing maketing environment, search and social data, to do actionable business recommendations and campaign optimisation.

  • "Princesa Yo" Project
    • Puebla de Zaragoza y alrededores, México
    • Marketing and Design
      • Aug 2011 - Aug 2012

      Partnered with an independent writer to get her first book published and to promote conferences in local high schools. Developed brand and marketing plan through marketing research. Managed client relationships and social media presence. Partnered with an independent writer to get her first book published and to promote conferences in local high schools. Developed brand and marketing plan through marketing research. Managed client relationships and social media presence.

  • Publi-Redes
    • Calz. Zavaleta 3913 Segundo Nivel B. Col. Santa Cruz Buenavista, Puebla, Pue.
    • Social Network Manager
      • Jan 2011 - Jul 2011

      Worked in an e-marketing firm during my last term of undergraduate studies. Managed a new privet social network for a construction company as well as its social media presence and blog content. Produced monthly performance reports. Built customer database to enhance CRM. After a month my responsibilities were increased to manage the social media presence of six more companies. Worked in an e-marketing firm during my last term of undergraduate studies. Managed a new privet social network for a construction company as well as its social media presence and blog content. Produced monthly performance reports. Built customer database to enhance CRM. After a month my responsibilities were increased to manage the social media presence of six more companies.

    • Information Technology & Services
    • 100 - 200 Employee
    • Planning Intern
      • Nov 2008 - Jan 2009

      Responsible of the audio-visual services logistics for the national T.V. show “España Directo”. Assisted the planning of terrestrial and satellite infrastructure for the coverage of national news and special events in Spain. Promoted services to 13 major T.V. networks in Spain and Europe. Responsible of the audio-visual services logistics for the national T.V. show “España Directo”. Assisted the planning of terrestrial and satellite infrastructure for the coverage of national news and special events in Spain. Promoted services to 13 major T.V. networks in Spain and Europe.

  • Puebla TV
    • Puebla de Zaragoza y alrededores, México
    • Radio production assistant
      • Sep 2007 - Sep 2008

      Assisted the live broadcast, musical mix and scrip drafting. Developed a marketing plan to position the brand for BA dissertation. Assisted the live broadcast, musical mix and scrip drafting. Developed a marketing plan to position the brand for BA dissertation.

  • Puebla FM
    • Puebla de Zaragoza y alrededores, México
    • Tv production assistant
      • Sep 2007 - Jun 2008

      Accomplished the successful local broadcast of the first season of the University T.V. show. Planned and supervised T.V. show (indoor and outdoor location) recordings and editing. Supervised reporters and presenters. Occasional script writing. Accomplished the successful local broadcast of the first season of the University T.V. show. Planned and supervised T.V. show (indoor and outdoor location) recordings and editing. Supervised reporters and presenters. Occasional script writing.

Education

  • The University of Birmingham
    MSc Marketing Communications with Merit, Business
    2012 - 2013
  • Universidad Anáhuac
    Bachelor of Communications, Advertising
    2006 - 2011
  • Universidad Francisco de Vitoria
    Master of Audiovisual Communications, Mass Communication/Media Studies
    2008 - 2009
  • Ateneo Pontificio Regina Apostolorum
    International Summer Course, Bioethics/Medical Ethics
    2007 - 2007
  • Università Europea di Roma
    Summer school program, Art History
    2007 - 2007
  • Universidad Popular Autónoma del Estado de Puebla
    Film Appreciation, Film/Cinema/Video Studies
    2006 - 2006
  • Colegio América
  • Colegio América

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