Experience

Kreps PR + Marketing

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Feb 2021 - Present



The Conroy Martinez Group

• United States
• Public Relations and Communications Services

• Senior Account Executive

  • Jul 2012 - Mar 2020

  Responsible for the public relations/strategic communications initiatives for several clients across various industries including healthcare, banking, corporate, B2B and entertainment. Organized, supervised/executed PR campaigns to ensure effective communication with stakeholders, media and the public. Created, managed, and implemented integrated PR campaigns to support clients’ business goals and objectives (executed campaigns that delivered results). Primary responsibilities included: drafted and distributed press releases, media advisories, fact sheets, bylined articles, executive bios and newsletter content. Edited and updated promotional material and publications (brochures, videos, social media posts etc.). Conducted media monitoring, secured and compiled press clippings. Brainstormed and developed unique story angles/ideas. Conducted extensive media outreach (pitched) local, national and international media outlets (successfully pitched stories and increased share of voice in Hispanic markets). Conducted Media Training sessions to prepare company spokespeople for media interviews. Attended industry specific trade shows for B2B clients and coordinated press interviews with trade media. Managed the strategy, usage and execution of clients’ social media accounts. Drafted social media messaging. Supervised other team members. Compiled public relations reports and social recap information, including media impressions. Crisis Communications management experience: trusted to discreetly and competently handle confidential and sensitive client information. Assisted clients in writing a crisis communication plan, drafted messaging for internal and external audiences, including media statements and provided strategic counsel.



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Senior Associate

  • Oct 2006 - Jan 2012

  Developed and executed strategic communications programs (from inception to completion) that enhanced the awareness, understanding and reputation of various clients among key stakeholders in targeted markets. Provided strategic counsel and coaching to help senior leaders communicate effectively and ensure priorities and messaging were aligned and articulated in a manner consistent with overall company strategy. Conducted media briefing sessions and trained company spokespeople. Wrote collateral materials (e.g. press releases, backgrounders, fact sheets, bios, newsletters and pitch notes) on a variety of complex issues, and placed appropriate stories by and about the client in consumer, business and trade media outlets. Pitched story ideas to local and national media (e.g. print, radio and television); conducted media monitoring; media lists maintenance and development; translated documents; responded to media inquiries and requests; coordinated media interviews for a variety of clients. Managed budgets, tracked, compiled and reported on media coverage secured. Implemented media relations programs for a broad range of clients. Established relationships with key media outlets as needed in targeted markets to help increase awareness and understanding of the client's business. Participated in brainstorming sessions with other team members; contributed creative ideas for clients and for new business opportunities/proposals.



Miami Seaquarium

• Hospitality
• 1 - 100 Employee

• Public Relations Manager

  • May 1999 - Oct 2006

  Responsible for the overall execution of the marine-life park attraction public relations programs, marketing and special events. Wrote and distributed press releases; liaised with reporters/media; proactive placement of stories with local, regional and international media outlets. Increased the park’s visibility in the community through media coverage (print, radio and television interviews) for existing and forthcoming events at the park. Wrote stories for the quarterly newsletter. Developed strong, positive and personal media relationships with the media through personalized pitches, face-to-face meetings and familiarization tours. Managed crisis situations regarding potential adversary circumstances. Served as the park’s spokesperson. Provided Media Relations and sales support at tour and travel trade shows. Worked with advertising agency in the translation of radio, television and print advertising copy from English to Spanish. Responsible for producing collateral material such as video news releases, b-roll footage, photography and press kits. Strategic planning and implementation of marketing efforts and public relations campaigns. Explored promotional opportunities with community partners. Worked closely with the marketing director and the public relations agency of counsel to ensure proper dissemination of all public relations initiatives and marketing efforts.



Gordon | Diaz-Balart

• Public Relations and Communications Services

• Account Executive

  • Nov 1996 - Apr 1999

  Wrote press releases, media alerts, pitch letters and distributed them to the appropriate media outlets. Coordinated and scheduled media interviews for clients, particularly in the Hispanic media. Gathered, researched and maintained database of local, national, international and trade media contacts and publications for client’s press release distribution. Successful media pitching and placement of stories in local, national and Latin America consumer and trade media outlets. Translation of documents. Compiled media coverage and press clippings reports.



Univision

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Production Assistant, El Show de Cristina

  • Aug 1996 - Aug 1997

  Assisted producers in various tasks related to the production of the show. Interviewed and screened candidates for show participation. Contributed story ideas. Supported the office manager in show management. Served as a liaison in the studio between the guests/panelists and the producers.

• Assignment Desk News Intern, WLTV Channel 23

  • Jan 1996 - Aug 1997

  Assisted the assignment desk editors in broadcast news production. Reported and gathered information from the scene of breaking news stories, press conferences, neighborhood council meetings, etc. Conducted interviews to be used in broadcast stories. Monitored for any potential breaking news. Helped reporters and producers research stories. Answered phones, viewed and logged tapes and transcribed interviews. Traveled with reporters and field crews for stories and live remotes on occasion. Observed and gained knowledge from editors, writers, producers, directors, and technical crews. Served as field producer for “Miami’s Centennial” Bayfront Park Birthday Bash; Presidential election coverage at the local level (responsible for gathering community reactions from the Democrat and Republican campaign headquarters in Miami).



NBC 6 South Florida

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Special Projects Unit/News Intern

  • Sep 1995 - Dec 1995

  Assisted producers in field production. Researched information for investigative stories for broadcast television. Coordinated and scheduled interviews for reporter's news packaged stories. Logged and transcribed taped interviews for reporters and producers. Assisted producers in field production. Researched information for investigative stories for broadcast television. Coordinated and scheduled interviews for reporter's news packaged stories. Logged and transcribed taped interviews for reporters and producers.