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5.0

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Tom Barrett

"During her time at TRM Marita managed the marketing campaigns and budgets for the main international markets. She produced quality work and always delivered her projects on time. Marita was great to work with and would be a asset to any marketing department."

Mary Delaney

I worked with Marita on a number of national and international marketing initiatives. Her enthusiasm, drive, creativity and strong attention to detail enabled us to deliver strong marketing campaigns for the brand. Marita is very hard-working, an excellent team player and was a pleasure to work with.

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Experience

    • India
    • Design Services
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2014 - Present

      Development of strategic marketing and communication plans for both B2B and B2C campaignsBudget managementCampaign management across all touch pointsBrand management and awarenessSponsorship management Lead and develop the marketing teamOversee sales strategy for the Dublin Horse ShowIdentify opportunities to develop and improve the overall marketing functionCollaborate with agencies and contractorsMarket research to improve performance and customer experienceEvent management and execution Show less

    • Event Marketing Manager
      • May 2014 - Nov 2014

      Marketing, communications, press liaison, event management, sponsorship, social media and web site development.

    • Ireland
    • Food and Beverage Services
    • 700 & Above Employee
    • Product Marketing Manager
      • Apr 2011 - Jul 2013

      Responsible for the overall planning and execution of the marketing activities and budgets for the main Gain brands including Gain Pet Food and Gain Horse Feeds. Led all integrated marketing and promotional campaigns, as well as the overall communications activity for the brands to drive awareness both at home and internationally. Liaised closely with the sales team and commercial management on strategic plans to drive sales and build the brands. Developed good working relationships with retail and trade customers and third party agencies. Show less

    • France
    • Truck Transportation
    • 1 - 100 Employee
    • Marketing Manager
      • 2005 - 2011

      Managed all of the marketing campaigns and budgets for the main international markets. Created and drove strategic marketing and PR campaigns tailored to specific global markets in order to establish the brand and grow sales.TRM is a leading manufacturer and exporter of animal nutritional supplements (pet and equine). TRM is a premier brand that is export led and which is distributed globally in over 40 countries.

    • Territory Manager
      • 2005 - 2011

      As a territory manager I worked closely with the Irish and Italian distributors and sales teams in devising and creating strategies and incentives to develop and grow sales.

    • Marketing Executive
      • 2002 - 2005

      Supported the marketing team in marketing and promoting the TRM brand in both Ireland and internationally.

Education

  • Irish Management Institute
    Frontline Management
    2019 -
  • Dublin Institute of Technology
    MSc Marketing
    2011 - 2013
  • SureSkills
    Diploma in Digital Marketing
    2013 - 2013
  • Fitzwilliam Institute, Dublin
    Diploma in Event Management.
    2006 - 2007
  • Ashfield College, Dublin
    Certificate in Effective Web Design
    2004 - 2004
  • Harper Adams University College
    BSc Agri-Food Marketing and Business Studies
    1996 - 2000

Community

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