Vice President, Brand Strategy

• Nov 2022 - Present

Brand & Marketing Manager

• Nov 2021 - Nov 2022

Leading brand strategy and implementing marketing initiatives designed to increase equity with an established and awarded market-leading culinary-driven franchise, The Big Biscuit, with 24 locations throughout Kansas, Missouri, and Oklahoma.

Brand Strategist

• Apr 2021 - Nov 2021

Working with cross-functional teams to support client initiatives of developing relevant, sustainable, and successful business strategies. Research and development that includes competitive analysis, target audience demographics, psychographics, and consumer insights that support a distinct direction aligned with client capabilities and brand objectives. Immersing myself in clients' complex challenges to drive consumer interest, acquisition, conversion, and brand loyalty. Working with cross-functional teams to support client initiatives of developing relevant, sustainable, and successful business strategies. Research and development that includes competitive analysis, target audience demographics, psychographics, and consumer insights that support a distinct direction aligned with client capabilities and brand objectives. Immersing myself in clients' complex challenges to drive consumer interest, acquisition, conversion, and brand loyalty.

Culinary Director

• Apr 2019 - Jan 2021

Conceptualized, developed, and implemented branded culinary solutions for bars, restaurants, catering, and private events. Conceptualized, developed, and implemented branded culinary solutions for bars, restaurants, catering, and private events.

Culinary & Marketing Executive

• Jan 2007 - Mar 2019

Positions Held: Executive Chef, Executive Sous Chef, Sales & Marketing Manager. +Marketing, sales, website development, product, and concept development. +Overseeing all culinary operations including ordering, scheduling, research and development, forecasting, cost control management, and execution for multi-million dollar, multifaceted scratch concepts. +Social media account management Instagram and Pinterest. +Sales and client relationship development. +Establishing and maintaining position as a market-leading brand in weddings, restaurants, corporate, and private catering. Show less

Culinary Arts Instructor

• May 2018 - Dec 2018

Teaching coursework in introductory to culinary arts, food sanitation, and food costs to students attaining bachelor's degrees in restaurant and hotel management. Teaching coursework in introductory to culinary arts, food sanitation, and food costs to students attaining bachelor's degrees in restaurant and hotel management.