Experience

Dogpatch Labs

• Ireland
• Technology, Information and Internet
• 1 - 100 Employee

• Resident at Founders

  • Sep 2023 - Present

  Building a globally impactful startup, with Ireland's most exceptional people, at Founders Talent Accelerator. Building a globally impactful startup, with Ireland's most exceptional people, at Founders Talent Accelerator.


aracare
• South Korea
• Medical Equipment Manufacturing
• 1 - 100 Employee
• Founder & CEO

  • Jan 2022 - Present


Insight, Strategy & Evaluation

• Consultant/Freelance

  • Nov 2017 - Present

  I set up as a Freelance Consultant in 2017 to offer high quality, strategic communications and market research planning to clients across the public, private and non-profit sectors. I deliver sound, actionable policy, programme and campaigns planning, with a specialty in scoping and specifying complex, large scale market research projects. Recent work includes: Summary of evidence based communications for negative events impacting vaccination programmes; Literature review and stakeholder… Show more I set up as a Freelance Consultant in 2017 to offer high quality, strategic communications and market research planning to clients across the public, private and non-profit sectors. I deliver sound, actionable policy, programme and campaigns planning, with a specialty in scoping and specifying complex, large scale market research projects. Recent work includes: Summary of evidence based communications for negative events impacting vaccination programmes; Literature review and stakeholder research to identify strategic and tactical opportunities to influence inadequate, delayed and unstable vaccination uptake globally; Stakeholder interviews and research design of a market research programme to support a global charity’s ambition to transform the prevention and treatment of youth mental health in low and middle income countries, and evaluate its £270 million investment; and, Strategic advice to support the development of a market research plan to underpin the repositioning of ‘snakebites’ as a global health priority and treatable infectious disease. Show less I set up as a Freelance Consultant in 2017 to offer high quality, strategic communications and market research planning to clients across the public, private and non-profit sectors. I deliver sound, actionable policy, programme and campaigns planning, with a specialty in scoping and specifying complex, large scale market research projects. Recent work includes: Summary of evidence based communications for negative events impacting vaccination programmes; Literature review and stakeholder… Show more I set up as a Freelance Consultant in 2017 to offer high quality, strategic communications and market research planning to clients across the public, private and non-profit sectors. I deliver sound, actionable policy, programme and campaigns planning, with a specialty in scoping and specifying complex, large scale market research projects. Recent work includes: Summary of evidence based communications for negative events impacting vaccination programmes; Literature review and stakeholder research to identify strategic and tactical opportunities to influence inadequate, delayed and unstable vaccination uptake globally; Stakeholder interviews and research design of a market research programme to support a global charity’s ambition to transform the prevention and treatment of youth mental health in low and middle income countries, and evaluate its £270 million investment; and, Strategic advice to support the development of a market research plan to underpin the repositioning of ‘snakebites’ as a global health priority and treatable infectious disease. Show less



Public Health England

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Head of Strategy, Insight & Evaluation

  • Apr 2016 - Oct 2017

• Marketing Planning Manager

  • Feb 2014 - Apr 2016

  I was responsible for the strategy, insight and evaluation of Public Health England’s prestigious and highly effective marketing campaigns, including Stroke Act FAST, Be Clear on Cancer, Sepsis and Stoptober. I also led on strategy and market research in other key areas of public health, such as smoking cessation, alcohol reduction, physical activity and other cross-departmental initiatives.



TNS BMRB

• Associate Director

  • Apr 2013 - Sep 2014

  I served as an Associate Director of the communications and qualitative practice at TNS BMRB (now Kantar Public). I specialised in research, insight and consultancy to inform and evaluate public sector marketing campaigns, policy, products and behaviour change programmes . My work involved designing and managing research projects using a wide range of traditional and emerging methodologies to deliver holistic and strategic insight for a wide range of high profile clients (e.g. Home… Show more I served as an Associate Director of the communications and qualitative practice at TNS BMRB (now Kantar Public). I specialised in research, insight and consultancy to inform and evaluate public sector marketing campaigns, policy, products and behaviour change programmes . My work involved designing and managing research projects using a wide range of traditional and emerging methodologies to deliver holistic and strategic insight for a wide range of high profile clients (e.g. Home Office, Food Services Agency, Department of Transport). Show less I served as an Associate Director of the communications and qualitative practice at TNS BMRB (now Kantar Public). I specialised in research, insight and consultancy to inform and evaluate public sector marketing campaigns, policy, products and behaviour change programmes . My work involved designing and managing research projects using a wide range of traditional and emerging methodologies to deliver holistic and strategic insight for a wide range of high profile clients (e.g. Home… Show more I served as an Associate Director of the communications and qualitative practice at TNS BMRB (now Kantar Public). I specialised in research, insight and consultancy to inform and evaluate public sector marketing campaigns, policy, products and behaviour change programmes . My work involved designing and managing research projects using a wide range of traditional and emerging methodologies to deliver holistic and strategic insight for a wide range of high profile clients (e.g. Home Office, Food Services Agency, Department of Transport). Show less



Department of Health and Ageing

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Research Manager

  • Sep 2007 - Jul 2012

  As research manager I formulated and managed market research to underpin the development and evaluation of social marketing campaigns, and to support and evaluate the Departments’ policy and programs. I provided specialist advice on research issues including the definition of research objectives, appropriate research methodologies to employ, interpretation of results, and estimated costs and timing of proposed projects. As research manager I formulated and managed market research to underpin the development and evaluation of social marketing campaigns, and to support and evaluate the Departments’ policy and programs. I provided specialist advice on research issues including the definition of research objectives, appropriate research methodologies to employ, interpretation of results, and estimated costs and timing of proposed projects.



ACNielsen

• Netherlands
• Financial Services

• Senior Research Executive

  • Jun 2005 - Sep 2007

  I was responsible for the design, sampling, management, analysis and reporting of numerous government research projects. I divided my time between tracking studies and customised adhoc research. Several projects are worth noting, as research manager: • for the Recent Arrivals pilot of the longitudinal Household, Income and Labour Dynamics study I designed and tested identification and recruitment procedures to extend the panel. I co-designed the screening questionnaire and was responsible… Show more I was responsible for the design, sampling, management, analysis and reporting of numerous government research projects. I divided my time between tracking studies and customised adhoc research. Several projects are worth noting, as research manager: • for the Recent Arrivals pilot of the longitudinal Household, Income and Labour Dynamics study I designed and tested identification and recruitment procedures to extend the panel. I co-designed the screening questionnaire and was responsible for respondent communications, including translated materials and interpreters. I also contributed to a detailed analysis of the methodology, response rates and procedures to provide recommendations and costings to extend the sample. • for the NSW Gambling Prevalence study I designed and pre-tested the 96 item questionnaire covering a wide range of gambling-related issues, including the Canadian Problem Gambling Index to allow for comparisons between other jurisdictions. I also co-designed and implemented a stratified sample where respondents were screened and selectively interviewed depending on gambling status - a total of 5,029 people were screened and 2,010 completed the interview. • of the Department of Veterans Affairs’ Health and Quality of Life survey I oversaw 2,800 face-to-face interviews. Prior to fieldwork an ‘opt in’ methodology invited cluster sampled veterans and war widows to participate. I conducted two phases of cognitive interviewing to refine the 93 item questionnaire for DVA clients and 32 item questionnaire for their carers. • I was also responsible for managing the co-ordination and analysis of customer experience and satisfaction research projects for social and government clients, including studies for the Tasmanian Department of Health, Guide Dog Association, Births Deaths and Marriages, Australian Taxation Office, Seniors Card, Macquarie University and Sydney Water. Show less I was responsible for the design, sampling, management, analysis and reporting of numerous government research projects. I divided my time between tracking studies and customised adhoc research. Several projects are worth noting, as research manager: • for the Recent Arrivals pilot of the longitudinal Household, Income and Labour Dynamics study I designed and tested identification and recruitment procedures to extend the panel. I co-designed the screening questionnaire and was responsible… Show more I was responsible for the design, sampling, management, analysis and reporting of numerous government research projects. I divided my time between tracking studies and customised adhoc research. Several projects are worth noting, as research manager: • for the Recent Arrivals pilot of the longitudinal Household, Income and Labour Dynamics study I designed and tested identification and recruitment procedures to extend the panel. I co-designed the screening questionnaire and was responsible for respondent communications, including translated materials and interpreters. I also contributed to a detailed analysis of the methodology, response rates and procedures to provide recommendations and costings to extend the sample. • for the NSW Gambling Prevalence study I designed and pre-tested the 96 item questionnaire covering a wide range of gambling-related issues, including the Canadian Problem Gambling Index to allow for comparisons between other jurisdictions. I also co-designed and implemented a stratified sample where respondents were screened and selectively interviewed depending on gambling status - a total of 5,029 people were screened and 2,010 completed the interview. • of the Department of Veterans Affairs’ Health and Quality of Life survey I oversaw 2,800 face-to-face interviews. Prior to fieldwork an ‘opt in’ methodology invited cluster sampled veterans and war widows to participate. I conducted two phases of cognitive interviewing to refine the 93 item questionnaire for DVA clients and 32 item questionnaire for their carers. • I was also responsible for managing the co-ordination and analysis of customer experience and satisfaction research projects for social and government clients, including studies for the Tasmanian Department of Health, Guide Dog Association, Births Deaths and Marriages, Australian Taxation Office, Seniors Card, Macquarie University and Sydney Water. Show less



Royal Rehabilitation Centre Sydney

• Senior Research Officer

  • Nov 2003 - Jun 2005

  In this role I: • facilitated focus groups with adult survivors of childhood sexual assault for an evaluation to determine future funding for the provision of counselling and support services. • conducted the analysis and authored a report for Parkinson’s NSW to provide guidance for strategic service delivery, presented results at national conferences and co-wrote articles published in peer reviewed journals. • regularly synthesised literature into comprehensive reviews. Projected… Show more In this role I: • facilitated focus groups with adult survivors of childhood sexual assault for an evaluation to determine future funding for the provision of counselling and support services. • conducted the analysis and authored a report for Parkinson’s NSW to provide guidance for strategic service delivery, presented results at national conferences and co-wrote articles published in peer reviewed journals. • regularly synthesised literature into comprehensive reviews. Projected workloads and set priorities to meet deadlines. Liaised with external stakeholders – agencies, journal contributors, reviewers and publishers. Show less In this role I: • facilitated focus groups with adult survivors of childhood sexual assault for an evaluation to determine future funding for the provision of counselling and support services. • conducted the analysis and authored a report for Parkinson’s NSW to provide guidance for strategic service delivery, presented results at national conferences and co-wrote articles published in peer reviewed journals. • regularly synthesised literature into comprehensive reviews. Projected… Show more In this role I: • facilitated focus groups with adult survivors of childhood sexual assault for an evaluation to determine future funding for the provision of counselling and support services. • conducted the analysis and authored a report for Parkinson’s NSW to provide guidance for strategic service delivery, presented results at national conferences and co-wrote articles published in peer reviewed journals. • regularly synthesised literature into comprehensive reviews. Projected workloads and set priorities to meet deadlines. Liaised with external stakeholders – agencies, journal contributors, reviewers and publishers. Show less



Faculty of Nursing and Community Health

• Research Officer

  • Nov 2003 - Jun 2005

  This role focused on the day-to-day management of primary research studies. For these studies, I prepared applications for ethics approval, recruited participants, conducted the data collection and analysis, and protected the confidentiality of data via rigorous implementation of quality control procedures. This role focused on the day-to-day management of primary research studies. For these studies, I prepared applications for ethics approval, recruited participants, conducted the data collection and analysis, and protected the confidentiality of data via rigorous implementation of quality control procedures.



Cox Richardson

• United States
• Accounting
• 1 - 100 Employee

• Marketing & Proposals Coordinator

  • Aug 2001 - Jan 2003

  I was responsible for the preparation of tender and proposals, projected personal and team workloads and set priorities to meet deadlines. I also supervised the selection, writing and editing of text for marketing collateral and managed production processes. I was responsible for the preparation of tender and proposals, projected personal and team workloads and set priorities to meet deadlines. I also supervised the selection, writing and editing of text for marketing collateral and managed production processes.



Gensler

• United States
• Architecture and Planning
• 700 & Above Employee

• Marketing Co-ordinator

  • Apr 2000 - May 2001

  I assessed the validity of potential projects and prepared proposal documentation. I continuously liaised with clients and was also responsible for the implementation of client retention, extension and development strategies. I assessed the validity of potential projects and prepared proposal documentation. I continuously liaised with clients and was also responsible for the implementation of client retention, extension and development strategies.