Experience

Marissa Pick Consulting LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Founder

  • Nov 2018 - Present

  Greater New York City Area Founded in November 2018, Marissa Pick Consulting LLC provides strategic consulting focused on multiple facets of digital marketing through content marketing, social media strategy and implementation, influencers/ personal branding, and other techniques. Clients range across a variety of sectors such fast growing CPG companies, medical education, luxury dog clothing, higher education, multiple entities related to non-profit organizations, and several financial institutions.



Dreamers & Doers®

• Business Consulting and Services
• 1 - 100 Employee

• Executive Member

  • Aug 2021 - Present

  Dreamers & Doers amplifies the entrepreneurial pursuits of extraordinary women through thought leadership opportunities, authentic connection, and access.



The Upside

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Consulting Member

  • Jun 2020 - Present

  The Upside is a curated, global community for consultants and industry experts.



PROS

• United States
• Software Development
• 700 & Above Employee

• Senior Director, Performance Marketing

  • Dec 2021 - May 2022

  PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize shopping and selling experiences. Built on the PROS Platform, these intelligent solutions leverage business AI, intuitive user experiences and process automation to deliver frictionless, personalized purchasing experiences designed to meet the real-time demands of today’s B2B and B2C omnichannel shoppers, regardless of industry.



CFA Institute

• United States
• Financial Services
• 700 & Above Employee

• Global Director of Digital Marketing & Social Media

  • Sep 2017 - Oct 2018

  Greater New York City Area • Created digital offerings to deepen the CFA Institute’s relationship with key existing stakeholders across Institutional, Regulatory, and University markets. • Developed multichannel digital marketing pilot program for key CFA societies with the goal of increasing website traffic, community vibrancy, and local market awareness. • Sharde and help implement best practices across the organization to enhance the overall digital experience.

• Global Director of Social Media

  • Feb 2015 - Aug 2017

  Greater New York City Area • Oversee CFA Institute's global social media practice while managing a global team of social media strategists who packaged and delivered content across a range of distribution platforms. • Drove measurable results in paid and earned media across three key objectives: audience development, brand communications, and community building. • Responsible for digital efforts targeting journalists, legislators, policymakers, and investment professionals who play essential roles in shaping the… Show more • Oversee CFA Institute's global social media practice while managing a global team of social media strategists who packaged and delivered content across a range of distribution platforms. • Drove measurable results in paid and earned media across three key objectives: audience development, brand communications, and community building. • Responsible for digital efforts targeting journalists, legislators, policymakers, and investment professionals who play essential roles in shaping the direction of the financial services industry.



Euromoney Institutional Investor

• United Kingdom
• Information Services
• 400 - 500 Employee

• Director of Social Media

  • Oct 2012 - Feb 2015

  Greater New York City Area • Managed planning and implementation of social media campaigns for 100+ global publications and events businesses under the Euromoney Institutional Investor suite of products. • Deliver customized training to sales, marketing, and editorial teams with a focus on best practices in social media. • Developed digital marketing strategies and visual content which were used to drive subscription growth and leveraged for events, product launches, promotions and lead generation campaigns.



Crain Communications

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Digital Marketing Specialist

  • Nov 2011 - Oct 2012

  New York, NY • Managed multi-faceted social media marketing campaigns across BtoB Magazine’s Twitter, Facebook, Pinterest, Google+, and LinkedIn which resulted in traffic and revenue increase. • Oversaw all email marketing campaigns for BtoB and Media Business, applied statistical analysis as the basis for custom content ideas through market segmentation, click behavior, open rates, and subject line testing. • Successfully launched BtoB Magazine’s first full day conference, Digital Edge Live. Over… Show more • Managed multi-faceted social media marketing campaigns across BtoB Magazine’s Twitter, Facebook, Pinterest, Google+, and LinkedIn which resulted in traffic and revenue increase. • Oversaw all email marketing campaigns for BtoB and Media Business, applied statistical analysis as the basis for custom content ideas through market segmentation, click behavior, open rates, and subject line testing. • Successfully launched BtoB Magazine’s first full day conference, Digital Edge Live. Over 200+ attendees participated in tweetup’s and other unique social media campaigns, which generated 2.3 million impressions and a $40,000 social media sponsorship for the following year. Show less



IQPC

• United States
• Events Services
• 700 & Above Employee

• Digital Marketing Manager

  • Feb 2011 - Nov 2011

  New York, NY • Supervised analytics and digital marketing campaigns across Human Resources IQ and Customer Management IQ brands. • Implemented integrated social media campaigns striving to build online presence and brand awareness for both HRIQ and CMIQ portals. • Developed event marketing strategy for internal and external outreach and lead generation by utilizing marketing partners, sponsors, and content to enhance SEO, engagement, and website traffic.



BizBash

• United States
• Media Production
• 1 - 100 Employee

• Event Marketing Manager

  • Jan 2009 - Feb 2011

  • Senior member of team responsible for onsite event management at all tradeshows & events across nine BizBash markets. • Developed content for all event related e-mails, social media, direct mail, website, and print ads to convert and engage audience. • Collaborated with industry associations and media partners to execute marketing partnerships and barter agreements in order to achieve the objectives of all parties.