Marissa Litty-McGill
Senior Marketing Specialist at SmartBug Media- Claim this Profile
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Bio
Credentials
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Contextual Marketing
HubSpot AcademyApr, 2021- Nov, 2024 -
Email Marketing Certified
HubSpot AcademyDec, 2018- Nov, 2024
Experience
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SmartBug Media
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United States
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Advertising Services
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100 - 200 Employee
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Senior Marketing Specialist
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Mar 2021 - Present
SmartBug Media is a nationally recognized inbound marketing agency working to make clients successful in inbound marketing, creative, conversion rate optimization, growth-driven design, web design, PR, and sales enablement. We assist businesses in generating leads, increasing awareness, and building brand loyalty. Since 2007, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug is one of a handful of HubSpot Elite partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. Show less
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AccuQuilt
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United States
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Retail Art Supplies
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1 - 100 Employee
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Content Marketing Manager
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Jan 2019 - Mar 2021
- Manage content marketing team (social media manager and content creator) - Strategize company-wide content strategy, messaging and branding - Guide marketing team alignment to corporate messaging and content structure - Collaborate with product development team for customer engagement and acquisition - Create and edit digital and printed content (product catalogs, press releases, brochures, etc.) - Oversee influencer marketing program strategy and communication - Write scripts and work alongside the director and producer of biweekly livestream events - Write, edit and publish blog posts on Hubspot - Develop landing pages in Magento and Hubspot with basic HTML and CSS - Own overall organic/search engine optimization of company website while partnering with external consultants Show less
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The Gemini Companies (Now Ultimus Fund Solutions)
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United States
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Financial Services
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1 - 100 Employee
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Marketing Campaign Specialist
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Nov 2018 - Jan 2019
- Manage email, blog and press release publishing on WordPress and Hubspot - Collaborate with sales team on topics and lead generation ideas - Use Adobe Creative Cloud to create on-brand graphics for social media, reports, etc. - Work closely with the CMO to build social media strategy and program - Manage social media postings for company accounts (Facebook, Twitter and LinkedIn) - Increased page views by 17%, likes by 236%, visitors by 56%, impressions by 79% and followers by 89% on Gemini’s LinkedIn company page in first month of management. Show less
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Red Branch Media | Marketing and Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Content Strategy Manager
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Apr 2018 - Nov 2018
- Create various forms of marketing copy & long-form content on a daily basis- Edit and proofread content for grammar and SEO - Maintain and strategize client editorial calendars and content funnels- Build and manage branding materials for strategic marketing tactics (ex. buyer personas, competitive audits, messaging frameworks, etc.)- Perform project management duties for client accounts, especially for branding project work and website development- Manage blog post publishing via Hubspot and WordPress- Maintain media relationships and partnership opportunities Show less
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Corporate Communications
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Feb 2014 - Apr 2018
- Create various forms of marketing copy & long-form content on a daily basis- Edit and proofread content for grammar and SEO - Perform project management duties for client accounts, especially for website development- Manage blog posts and publishing- Maintain media relationships and partnership opportunities- Research prospective clients and build customized business proposals - Converse daily with potential, newly signed and legacy clients - Send and track client invoices and expenses- Work closely with the CEO to build her personal brand - Manage social media postings for client accounts (Facebook, Twitter, LinkedIn and Instagram)- Assemble monthly marketing analytic reports for client accounts- Oversee Gmail administrative duties (created & maintained groups and account setups) Show less
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Marketing Intern
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Nov 2013 - Feb 2014
- Maintain media relationships and partnership opportunities- Research prospective clients and build customized business proposals - Converse daily with potential, newly signed and legacy clients - Send and track client invoices and expenses- Work closely with the CEO to build her personal brand - Write and create content marketing materials
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Lead Teacher (Grades 3 - 6)
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Dec 2012 - Apr 2014
Responsibilities:- Monitored children (3-6) in activities- Lead/supervised a small team of teachers- Collaborated with coworkers to plan weekly activities- Communicated techniques/challenges with parents- Designed and constructed monthly newsletters and program announcements
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Before & After School Teacher
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Dec 2011 - Dec 2012
Responsibilities:- Monitored children (grades K-6) in activities with a focus on grades K-2- Communicated behavioral challenges and techniques with parents- Designed and constructed monthly newsletters and program announcements
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West Corporation
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Intern
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Jul 2013 - Aug 2013
Responsibilities: - Compiled and maintained media contact lists - Edited and redesigned multiple company manuals and handbooks using Microsoft and Adobe Suites - Strategized social media management techniques - Worked closely with the media buying manager and graphic design team Responsibilities: - Compiled and maintained media contact lists - Edited and redesigned multiple company manuals and handbooks using Microsoft and Adobe Suites - Strategized social media management techniques - Worked closely with the media buying manager and graphic design team
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Education
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2010 - 2014
University of Nebraska at Omaha
Bachelor of Science (BS), Communication, Journalism, and Related Programs -
2006 - 2010
Howells Jr./Sr. High
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