Experience

Buildxact

• Australia
• Software Development
• 1 - 100 Employee

• Director Marketing Communications

  • Jan 2023 - Present

  1. Develop and Implement Marketing Communication Strategies: Craft compelling marketing communication strategies that align with brand's objectives and target audience. Plan and execute integrated campaigns across various channels, including digital marketing, social media, email, events, content marketing, and public relations.2. Brand Development & Storytelling: Drive the development and evolution of our brand narrative and ensure consistent messaging across all marketing communication materials. Leverage storytelling techniques to create emotionally resonant content that establishes our brand as a thought leader in the industry.3. Content Creation & Management: Oversee the creation of engaging and relevant marketing content, such as blog posts, whitepapers, case studies, videos, infographics, promotions, and more. Manage the content calendar and collaborate with internal and external stakeholders to ensure a steady flow of high-quality content.4. Public/Media Relations: Develop & maintain relationships with key media outlets, industry influencers & journalists to secure positive media coverage and press opportunities. Manage crisis communication & ensure our brand reputation is protected at all times.5. Customer Engagement is & Advocacy: Work closely with Customer Success and Product teams to develop strategies for customer engagement, retention, and advocacy. Utilize customer testimonials & success stories to highlight the value of our SaaS solutions.6. Marketing Analytics & ROI Measurement: Analyze the performance of marketing communication efforts and campaigns & use data-driven insights to optimize strategies and improve ROI. Implement OKRs & reporting mechanisms to track the success of marketing initiatives.7. Team Management and Collaboration: Lead & inspire the marketing communications team, fostering a culture of creativity, innovation & continuous improvement. Collaborate with Product & Sales to ensure alignment and consistency in messaging. Show less

• Marketing Communications Manager

  • Nov 2021 - Feb 2023



Dripping Springs Distillery

• Director of Marketing and Communications

  • Jun 2015 - Nov 2021

  Company macro and micro strategy. Public relations & crisis management. Marketing consultant for on and off-premise operations and events. Advertising strategy, management & implementation. Company macro and micro strategy. Public relations & crisis management. Marketing consultant for on and off-premise operations and events. Advertising strategy, management & implementation.



Wagner Materials & Construction

• United States
• Truck Transportation

• Public Relations & Communications Coordinator

  • Nov 2014 - Jun 2015

  Developed and implemented OOH ad strategy and creative. Designed and implemented strategic business plan objectives. Consulted with advertising agencies to arrange promotional campaigns in all types of media. Handled media purchasing from all media outlets. Developed and implemented OOH ad strategy and creative. Designed and implemented strategic business plan objectives. Consulted with advertising agencies to arrange promotional campaigns in all types of media. Handled media purchasing from all media outlets.



Biovideo

• United States
• Advertising Services
• 1 - 100 Employee

• Human Resources and Public Relations Coordinator

  • May 2014 - Oct 2014

  Designed and implemented strategic business plan objectives. Leveraged technical resources to design and create campaign deliverables, including e-mail invitations, articles and marketing videos. Directed two informational programs per quarter designed to foster favorable public and stockholder perceptions of the company's accomplishments. Managed all internal, external and crisis communications. Achieved company objectives by leveraging internal resources and collaborating with colleagues. Wrote and edited articles & periodicals and publications for internal and external audiences. Collaborated with production team to coordinate advertisements and promotions. Represented the organization to customers, the public, hospital officials and other external sources. Show less



Border Media

• United Kingdom
• Construction

• 550 KTSA Morning Anchor

  • Jul 2013 - Mar 2014

  Developed and pitched story ideas to News Director and Station Manager. Researched and wrote multiple versions of stories for broadcast, website, and live stream. Built and wrote multiple newscasts for air every 15 minutes, including a variety of international, national, and local news stories. Delivered on air news in scheduled increments while also keeping track of breaking news via social media sites and various live news streams. Scheduled and conducted phone and in-person interviews with a wide array of professionals, including politicians, celebrities, and city officials. Kept up with broadcast ratings and monitored competitive activity among competition in San Antonio and surrounding area markets. Show less



BMP Radio

• 550 KTSA Evening News Reporter

  • Jan 2012 - Jul 2013

  Developed and pitched story ideas to News Director and Station Manager. Researched and wrote multiple versions of stories for broadcast, website, and live stream. Built and wrote multiple newscasts for air every 15 minutes, including a variety of international, national, and local news stories. Delivered on air news in scheduled increments while also keeping track of breaking news via social media sites and various live news streams. Scheduled and conducted phone and in-person interviews with a wide array of professionals, including politicians, celebrities, and city officials. Kept up with broadcast ratings and monitored competitive activity among competition in San Antonio and surrounding area markets. Show less



KTSW 89.9 FM

• United States
• 1 - 100 Employee

• Assistant News Director/"Morning Scramble" Producer/ on-air host

  • 2009 - 2010

  Assistant News Director: Wrote, edited and oversaw development of afternoon newscasts. Was responsible for assigning and editing student reporter stories, and responsible for making sure each reporter met deadline. Producer/On Air Host: Collaborated with co-hosts to develop, record, edit, and produce content of weekly show material. Wrote online blog material and assisted co-hosts in editing vlog and youtube video for show's website and social media pages. Assistant News Director: Wrote, edited and oversaw development of afternoon newscasts. Was responsible for assigning and editing student reporter stories, and responsible for making sure each reporter met deadline. Producer/On Air Host: Collaborated with co-hosts to develop, record, edit, and produce content of weekly show material. Wrote online blog material and assisted co-hosts in editing vlog and youtube video for show's website and social media pages.