Experience

Calcium+Company

• United States
• Advertising Services
• 1 - 100 Employee

• Copy Supervisor

  • Jun 2023 - Present

• Senior Copywriter

  • Dec 2021 - Present

  • Lead copywriter for ORENCIA (DTC, HCP, Global) • Co-creative and managing lead for Calcium internal and corporate branding • Co-creative lead for Child’s Play Charity

• Copywriter

  • Nov 2020 - Dec 2021

  • Lead copywriter for ORENCIA DTC• Lead copywriter for Calcium internal and corporate branding • Writes for WAKIX DTC, HCP, and Know Narcolepsy • Concepted for an emerging treatment in Oncology, and new business pitches

• Associate Copywriter

  • Feb 2020 - Nov 2020

  • Concepted for DTC terminal cancer medication • Concepted disease education campaign for a rare genetic mutation • Works on brands such as Orencia HCP and DTC, Blueprint, Boston Biomedical, Know Narcolepsy, Love your Colon, Keveyis, Harmony, Nabriva, and Calcium corporate branding



Dudnyk

• Advertising Services
• 1 - 100 Employee

• Junior Copywriter

  • Jun 2019 - Feb 2020

  • Wrote HCP and patient targeted print materials, digital banners, and emails for high science brands such as Vyxeos, PTC Therapeutics, and Onpattro • Concepted for patient disease awareness campaign for binge eating disorder • Referenced scientific studies in AMA format to support brand claims • Wrote UX centric copy for two applications to be used by sales representatives • Wrote HCP and patient targeted print materials, digital banners, and emails for high science brands such as Vyxeos, PTC Therapeutics, and Onpattro • Concepted for patient disease awareness campaign for binge eating disorder • Referenced scientific studies in AMA format to support brand claims • Wrote UX centric copy for two applications to be used by sales representatives



Red Tettemer O'Connell + Partners

• Advertising Services
• 1 - 100 Employee

• Copywriting Intern

  • Jan 2019 - May 2019

  • Wrote television scripts, digital, and social advertisements for Bring Change 2 Mind • Wrote taglines and social posts for CRAFTSMAN • Created product names, wrote headlines, and conceptualized experiential marketing tactics for Morning Star Farms • Wrote television scripts for Reyka Vodka Key accomplishment: o Created the "subtitle concept" behind the campaign "read between the lines" for Bring Change to Mind. • Wrote television scripts, digital, and social advertisements for Bring Change 2 Mind • Wrote taglines and social posts for CRAFTSMAN • Created product names, wrote headlines, and conceptualized experiential marketing tactics for Morning Star Farms • Wrote television scripts for Reyka Vodka Key accomplishment: o Created the "subtitle concept" behind the campaign "read between the lines" for Bring Change to Mind.



Allotrope Student Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Agency Director

  • Aug 2018 - May 2019

  • Lead and mentored agency of 20+ students at weekly meetings • Oversaw creative work and client deliverables • Nurtured client relationships • Acquired new agency business • Lead and mentored agency of 20+ students at weekly meetings • Oversaw creative work and client deliverables • Nurtured client relationships • Acquired new agency business



Temple University Department of Advertising and Public Relations

• Philadelphia, PA

• Social Media Manager/Content Creator

  • Jan 2018 - Jan 2019

  • Managed posts and engagement for Temple’s Department of Advertising and Public Relations’ LinkedIn and Facebook accounts • Built and adjusted a strategic content calendar with the objective to strengthen brand image, grow program applicants and brand awareness • Wrote and edited copy for both social media posts and journalistic articles • Photographed events and interview subjects highlighted in articles • Conducted interviews with industry professionals, faculty, students and alumni to weave a brand story • Key accomplishments: o Organically boosted Facebook followers by ~112.5% o Increased LinkedIn followers by ~97.4% o Created Instagram account @KleinDAPR Show less



Edspace Hoxton

• United Kingdom
• Education Administration Programs

• Business Development Intern

  • Jun 2018 - Aug 2018

  • Redesigned layout, copy, and images of their website • Managed a team of interns to implement Trello and Zapier in order to streamline operations management • Wrote copy and designed several brochures for networking and panel events held at Edspace Key accomplishment: o Recruited as project manager based on my natural entrepreneurial attitude and strong leadership skills • Redesigned layout, copy, and images of their website • Managed a team of interns to implement Trello and Zapier in order to streamline operations management • Wrote copy and designed several brochures for networking and panel events held at Edspace Key accomplishment: o Recruited as project manager based on my natural entrepreneurial attitude and strong leadership skills



Shyft

• United States
• Software Development
• 1 - 100 Employee

• Social Media Marketing Consultant

  • Jan 2016 - Aug 2016

  • Created collateral and copy for a digital ad campaign for the mobile application Shyft, which allows hourly workers to easily trade shifts within their organizations as well as streamlines communication between coworkers • Traced behavioral patterns in social media to maximize content viewership and engagement • Managed @mcdonaldsproblems (total followers: 12,500) as a funnel for advertising • Developed and launched video ads Key accomplishments: o Introduced “meme” ads to Shyft, combining entertaining content that was infused with brand voice o Fostered higher engagement which resulted in a 25% increase in app downloads o Produced over 2,000 new adopters in less than 4 months o Recruited to this assignment based on successful track record of organic growth and targeted audience with my Instagram @mcdonaldsproblems Show less



Monmouth University

• Higher Education
• 700 & Above Employee

• Genetics Lab Assistant

  • Sep 2015 - Dec 2015

  • Observed tissue cultures for undergraduate research involving cell modification • Collaborated on undergraduate genetics research to investigate big-picture solutions for problems such as altering the genetic makeup and binding structure of ecoli cells to translate the practice to cancer cells • Maintained lab equipment, materials and stations to ensure efficiency and safety • Observed tissue cultures for undergraduate research involving cell modification • Collaborated on undergraduate genetics research to investigate big-picture solutions for problems such as altering the genetic makeup and binding structure of ecoli cells to translate the practice to cancer cells • Maintained lab equipment, materials and stations to ensure efficiency and safety