Marissa McFarland

Senior Marketing Specialist at CBIZ MHM, LLC
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Location
Tampa, Florida, United States, US
Languages
  • English -

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Experience

    • United States
    • Accounting
    • 300 - 400 Employee
    • Senior Marketing Specialist
      • Feb 2022 - Present

      I work directly with the Senior Managing Director of the Tampa Bay business unit to grow the firm’s marketing program by managing and assisting with business development and marketing efforts. Tasks include social media content creation, advertising, qualification/pitch materials, event management, email campaigns, digital content competitive research and associated systems.•Act as a strategic partner to the local business unit to manage all marketing needs by working closely with the leadership team to create and execute projects and goals•Develop and implement an overall marketing strategy for the local business unit to aid in business development practices and oversee organic growth efforts•Managing all general marketing communication efforts, including tasks related to social media, event support and email campaigns•Create and proofread business development and marketing materials, including client service biographies, pitch materials and marketing collateral to create copy and manage design for advertising, professional biographies, marketing and pitch/proposal documents and collateral materials•Manage and assist with logistics and planning of large corporate events including an annual CFO & Controller conference with 150+ attendeesTogether, CBIZ and Mayer Hoffman McCann P.C. is the 5th largest tax, accounting, and consulting provider in Tampa Bay and 10th largest in the country. We provide our clients with high quality, industry leading expertise combined with a personalized level of service delivered at the local level. From advisory, audit and tax, to valuation services and business consulting, we are known for being attentive to clients' needs and committed to maximizing all aspects of our clients' financial interests.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Marketing & Business Development Senior Associate
      • Apr 2021 - Nov 2021

      •Manage and assist with practice development and marketing efforts, including tasks related to advertising, qualification / pitch materials, social media, event support, email campaigns, digital content competitive research and associated systems• Create, proofread and rebrand 1000+ business development and marketing materials during including client service biographies, pitch materials and marketing collateral to create copy and manage design for advertising, professional biographies, marketing and pitch/proposal documents and collateral materials•Create and coordinate development and loading of content to intranet, including maintaining organized files for internal sharing and updating, as necessary•Develop internal and external communications surrounding business and marketing initiatives in the form of companywide weekly email campaigns•Manage and assist with variety of company eventsFTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. With more than 6,400 employees located in 86 cities worldwide, FTI Consulting professionals work closely with clients to anticipate, illuminate and overcome complex business challenges and make the most of opportunities.

    • Marketing & Business Development Associate II
      • Apr 2019 - Apr 2021

    • Marketing & Business Development Associate
      • Feb 2017 - Apr 2019

    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Content Strategist
      • Jan 2016 - Dec 2016

      • Design and implement presentations distributed to customers for product information• Assist in website design by producing web interfaces, layouts, graphics and other branding elements such as the corporate logo• Manage industry trade shows, advertising, press releases and creation of specialized presentations for targeting new business• Facilitate customer relations for publishers and book manufacturers located in the U.S. and abroad • Design and implement presentations distributed to customers for product information• Assist in website design by producing web interfaces, layouts, graphics and other branding elements such as the corporate logo• Manage industry trade shows, advertising, press releases and creation of specialized presentations for targeting new business• Facilitate customer relations for publishers and book manufacturers located in the U.S. and abroad

    • United States
    • Retail Apparel and Fashion
    • Social Media Specialist
      • Nov 2015 - Jul 2016

      Managed social media outlets to increase brand awareness, connect with existing customers and attract new clientele, resulting in a significant increase in sales

    • Assistant Manager
      • Mar 2013 - Jul 2016

      Managed the retail store professionally, including customer service, delegating tasks and scheduling associates all while surpassing monthly sales goals

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Ambassador
      • Jan 2014 - May 2014

      • Internship position as a brand ambassador on campus for the online brand ASOS • Wrote social media marketing content for all major social media sites, blog posts and presentations• Hosted and managed a small team executing creative promotional events on college campuses • Internship position as a brand ambassador on campus for the online brand ASOS • Wrote social media marketing content for all major social media sites, blog posts and presentations• Hosted and managed a small team executing creative promotional events on college campuses

Education

  • College of Charleston
    Bachelor of Science (B.S.), Marketing/Marketing Management, General
    2012 - 2016
  • College of Charleston
    Marketing, Marketing
    2012 - 2016

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