Marisol Ramirez
Director Of Development at BOYS & GIRLS CLUBS OF THE COASTAL BEND INC- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Certified Tourism Ambassador (CTA)
Certified Tourism Ambassador™ (CTA) ProgramJan, 2014- Sep, 2024
Experience
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BOYS & GIRLS CLUBS OF THE COASTAL BEND INC
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Director Of Development
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Jun 2022 - Present
Responsible for cultivating philanthropic and community support through fundraiser initiatives in order to support the vision and mission of the organization. Maintain current donor relationships and identifying areas for potential partnerships. Oversees the design, creation and production of all media and collateral associated with development efforts. Responsible for cultivating philanthropic and community support through fundraiser initiatives in order to support the vision and mission of the organization. Maintain current donor relationships and identifying areas for potential partnerships. Oversees the design, creation and production of all media and collateral associated with development efforts.
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Gulf Coast Federal Credit Union
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United States
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Banking
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1 - 100 Employee
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Head of Marketing and Communications
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Jul 2019 - Jun 2022
Responsible for the planning, development, and implementation of Gulf Coast FCU’s marketing strategies, marketing communications, and public relations activities, both external and internal. Works with the various departments on all initiatives that involve marketing, communications, and public relations to assure that the message, tone, quality, and focus of such initiatives support the overall business objectives of the organization and are consistent with the brand standard. Works with executive management to assure that the overall branding of the organization is consistent with the vision and mission of the organization. Accomplishments: ● Responsible for overseeing the field of membership expansion to the Rio Grande Valley project. Validated underserved areas, rural communities and well defined communities based on census tracks and area demographics. Created a 3 year outlook for potential branches, staffing, marketing, and community outreach. ● Prepared presentation, web presence, press releases, and all communication efforts for a successful merger and acquisition of another financial institution. Guided communications with stockholders, staff and both memberships to ensure a seamless transition. Show less
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Schlitterbahn Waterparks & Resorts
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United States
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Entertainment
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200 - 300 Employee
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Director of Sales and Marketing
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Aug 2018 - Jun 2019
Responsible for planning and implementing sales, marketing, and product growth programs. Developed and implemented promotional and membership acquisition. Manage outside advertising and public relations vendors to include: assigning work, reviewing results, and budgeting. Coach and develop employees in sales and marketing including managers from various departments. Accomplishments: ● Created successful sales strategies to launch our catering program, resulting in sales at 90% of capacity for the 2018 season. ● Devised and facilitated multiple training programs to increase technical knowledge and sales skills of team members. ● Developed branding, promotional plans, media and community outreach opportunities, and marketing plans for rebranding initiative transforming “Schlitterbahn Riverpark & Resort” to “Waves Resort.” Show less
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Hurricane Alley Waterpark
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United States
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Hospitality
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1 - 100 Employee
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Sales and Marketing Manager
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Feb 2014 - Aug 2018
Responsible for the company’s traditional and digital marketing efforts. Assisted in brand development through public relations, community partnership programs, media buys, website content creation, video blogging, media relations, and innovative use of social media platforms; as well as organized all catering, groups, and special events. Accomplishments: ● Established a new partnership program increasing event sales by 33% and sponsorship sales by 20%. ● Directed the digital rebranding of the company’s digital platforms, successfully launching a website with double the interaction and a cohesive online presence. Show less
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Earth Island Institute
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Senior Project Manager
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Dec 2012 - Jan 2015
Assisted outreach and government affairs team by developing marketing and communications materials including mission statements, press kits, and other brand initiatives. Focused on established relationships with legislation on the federal, state, or local levels, assisted with lobbying efforts, and steered company growth. Oversaw the Public Relations campaigns for the “Dolphin Safe Tuna Directive” negotiations with Latin America. Accomplishments: ● Spearheaded Texas legislative campaign that resulted in the passing of Texas House Bill 1579. Bill passed and was introduced as law in June of 2015. ● Developed a class-room lesson plan focusing on conservation and the effects of overfishing which has been integrated into over 100 high school aqua science classes across the US. Show less
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Education
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2008 - 2012
Texas A&M University-Corpus Christi
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