Marisa Martinez-Segarra
Founder at Agencia The Marketing Kitchen- Claim this Profile
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Ingles Full professional proficiency
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Portugués Elementary proficiency
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Bio
Jean-François Koeune
Marisa is the type of marketer you can always rely on not only because things are done but mostly because things are done wisely. Marisa has a passion for marketing and you feel it directly when speaking to her. Thoughtful passion I would say. Marisa is always well prepared, clear in her mind and knows what her target his. This definitely helped her when working together to develop and execute great PR and Com ideas that made our brands stronger on the Spanish market. Marisa is a great colleague and team player I will not recommend enough to organizations that want to work with true marketing professionals. JFK
Javier Olaiz Pérez
Desde mi posición como marketing manager en The Singular Kitchen trabajamos en diferentes proyectos transversales entre ambas compañías con el fin de lanzar diferentes propuestas a los clientes finales. Orientada al resultado, persigue empatizar para obtener un resultado "win-win" para ambas partes.
Jean-François Koeune
Marisa is the type of marketer you can always rely on not only because things are done but mostly because things are done wisely. Marisa has a passion for marketing and you feel it directly when speaking to her. Thoughtful passion I would say. Marisa is always well prepared, clear in her mind and knows what her target his. This definitely helped her when working together to develop and execute great PR and Com ideas that made our brands stronger on the Spanish market. Marisa is a great colleague and team player I will not recommend enough to organizations that want to work with true marketing professionals. JFK
Javier Olaiz Pérez
Desde mi posición como marketing manager en The Singular Kitchen trabajamos en diferentes proyectos transversales entre ambas compañías con el fin de lanzar diferentes propuestas a los clientes finales. Orientada al resultado, persigue empatizar para obtener un resultado "win-win" para ambas partes.
Jean-François Koeune
Marisa is the type of marketer you can always rely on not only because things are done but mostly because things are done wisely. Marisa has a passion for marketing and you feel it directly when speaking to her. Thoughtful passion I would say. Marisa is always well prepared, clear in her mind and knows what her target his. This definitely helped her when working together to develop and execute great PR and Com ideas that made our brands stronger on the Spanish market. Marisa is a great colleague and team player I will not recommend enough to organizations that want to work with true marketing professionals. JFK
Javier Olaiz Pérez
Desde mi posición como marketing manager en The Singular Kitchen trabajamos en diferentes proyectos transversales entre ambas compañías con el fin de lanzar diferentes propuestas a los clientes finales. Orientada al resultado, persigue empatizar para obtener un resultado "win-win" para ambas partes.
Jean-François Koeune
Marisa is the type of marketer you can always rely on not only because things are done but mostly because things are done wisely. Marisa has a passion for marketing and you feel it directly when speaking to her. Thoughtful passion I would say. Marisa is always well prepared, clear in her mind and knows what her target his. This definitely helped her when working together to develop and execute great PR and Com ideas that made our brands stronger on the Spanish market. Marisa is a great colleague and team player I will not recommend enough to organizations that want to work with true marketing professionals. JFK
Javier Olaiz Pérez
Desde mi posición como marketing manager en The Singular Kitchen trabajamos en diferentes proyectos transversales entre ambas compañías con el fin de lanzar diferentes propuestas a los clientes finales. Orientada al resultado, persigue empatizar para obtener un resultado "win-win" para ambas partes.
Experience
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Agencia The Marketing Kitchen
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Spain
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Advertising Services
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1 - 100 Employee
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Founder
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Oct 2020 - Present
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Associate Founder
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2016 - Oct 2020
Consultoria de marketing, trade marketing, comunicación y digital marketing.
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Electrolux Group
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Sweden
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Manufacturing
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700 & Above Employee
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Marketing y comunicación
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Jun 2012 - Feb 2015
Acciones generadoras de visibilidad en medios y de aumento del tráfico en el PDV. Iniciativas de PR con prensa, influencer y bloggers. Acciones generadoras de visibilidad en medios y de aumento del tráfico en el PDV. Iniciativas de PR con prensa, influencer y bloggers.
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Electrolux Group
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Sweden
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Manufacturing
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700 & Above Employee
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Consumer Activation Manager
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Jan 2009 - Feb 2012
Campañas de publicidad, marketing, cobranding y campañas mancomunadas. Lanzamientos de productos, categorías y brand building. Campañas de publicidad, marketing, cobranding y campañas mancomunadas. Lanzamientos de productos, categorías y brand building.
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Electrolux Group
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Sweden
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Manufacturing
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700 & Above Employee
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Branding Communication
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Jan 2005 - Feb 2008
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Altadis
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Spain
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Tobacco
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400 - 500 Employee
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Responsable BTL
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Feb 1995 - Dec 1999
Planificación, ejecución y seguimiento de acciones promocionales en el canal de ventas. Planificación, ejecución y seguimiento de acciones promocionales en el canal de ventas.
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Copywriter
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Jan 1992 - Jan 1995
Departamento creativo: Copy Writer Departamento creativo: Copy Writer
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Education
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2012 - 2012
ESIC: Business & Marketing School
Dirección de Comunicación, Digital Communication and Media/Multimedia -
1987 - 1992
Universidad Complutense de Madrid
Licenciada, Ciencias de la Información. Publicidad - RRPP -
2010 - 2010
IESE Business School - University of Navarra
Brand Management, Marketing
Community
