Experience

Favored.live

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Creative Producer

  • Jul 2023 - Present

  - Research social media trends and relevant visual elements to create short-form videos for makeup brands Laura Mercier, bareMinerals and Patrick Ta. - Collaborate with team members to develop narratives, storyboards and shot lists for all productions. - Manage multiple video projects for various social media platforms with overlapping deadlines and utilize content management tools - Research social media trends and relevant visual elements to create short-form videos for makeup brands Laura Mercier, bareMinerals and Patrick Ta. - Collaborate with team members to develop narratives, storyboards and shot lists for all productions. - Manage multiple video projects for various social media platforms with overlapping deadlines and utilize content management tools



Au + Ag

• Germany
• Architecture and Planning
• 1 - 100 Employee

• Founder and CEO

  • Jun 2018 - Present

  - Launched a unisex lifestyle brand that features products such as jewelry, apparel and home goods. - Responsible for the design of all products and creative direction of all content. Au + Ag's first collection, released during NBA All Star Weekend 2020, was featured in Essence magazine as the sustainable, up-and-coming streetwear brand to watch. - Launched a unisex lifestyle brand that features products such as jewelry, apparel and home goods. - Responsible for the design of all products and creative direction of all content. Au + Ag's first collection, released during NBA All Star Weekend 2020, was featured in Essence magazine as the sustainable, up-and-coming streetwear brand to watch.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Producer & Content Creator

  • Jun 2018 - Present

  - Produce and style original social editorials for brands, such as, Armani Beauty, Tastemade, Nike, Supra, Brandon Blackwood, Akira, Moose Knuckles, etc. - Partner with Public Relations and Marketing teams to develop creative strategies for product launches, and shape concepts/messaging. - Provide support to producers and directors by completing a variety of tasks, including assisting actors and staff, cleaning the set, running errands, and handling paperwork for agencies. - Facilitate administrative duties such as answering phones, ordering office supplies, handling production budgets and call sheets. - Stage and set up audio/video equipment for in studio and on-location shoots. Show less



Walton Isaacson

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Producer

  • Mar 2022 - Jun 2023

  - Led production on all broadcast, digital video and social video content for Lexus, American Airlines, McDonald’s and Pepsi. - Developed production timelines, manage all budget estimates and communicate daily milestones/next steps to Account, Creative and Project Management teams. - Acted as the primary point of contact between agencies/vendors and internal teams throughout development, production, and post-production. - Worked with Business Affairs regarding legal parameters, music licensing, estimate management, and talent guidelines. Show less



The Times

• United States
• Advertising Services
• 1 - 100 Employee

• Producer

  • Oct 2019 - Jan 2021

  Most recently produced social content for Foot Locker's 12 Days of Greatness campaign. Produced and directed Foot Locker’s most viewed IGTV series with 120k+ views per episode. Developed the creative vision for the launch of White Claw’s second flavor pack, which is currently their most engaged with content across socials. Created an original YouTube series for Hulu that focuses on books that are also Hulu shows. Also responsible for account management and strategy for assigned projects. Most recently produced social content for Foot Locker's 12 Days of Greatness campaign. Produced and directed Foot Locker’s most viewed IGTV series with 120k+ views per episode. Developed the creative vision for the launch of White Claw’s second flavor pack, which is currently their most engaged with content across socials. Created an original YouTube series for Hulu that focuses on books that are also Hulu shows. Also responsible for account management and strategy for assigned projects.



Havas

• Uzbekistan
• Retail
• 1 - 100 Employee

• Associate Producer

  • Jan 2019 - Sep 2019

  Worked with management to ideate and create on-brand content that increased engagement for clients, such as, Mike's Hard Lemonade, National Association of Realtors, Hefty, etc. Assisted with campaign reporting and leveraged performance data, industry and audience insights to create strategic recommendations that would deliver on brand’s perception. Identified growth opportunities in influencer marketing and proposed activations that aligned with popular local events. Worked with management to ideate and create on-brand content that increased engagement for clients, such as, Mike's Hard Lemonade, National Association of Realtors, Hefty, etc. Assisted with campaign reporting and leveraged performance data, industry and audience insights to create strategic recommendations that would deliver on brand’s perception. Identified growth opportunities in influencer marketing and proposed activations that aligned with popular local events.



GALORE Media Inc.

• United States
• Online Media
• 1 - 100 Employee

• Freelance Producer & Assistant Video Editor

  • Jun 2016 - Jul 2018

  Lead and scheduled all production aspects from beginning to completion for Galore TV show ‘Mani-fest’. Pitched ideas and develop treatments for current video series, branded content, and social videos to accompany published articles. Covered exclusive events via Snapchat and Instagram and interviewed celebrities to encourage engagement amongst the “Galore Girl” community. Lead and scheduled all production aspects from beginning to completion for Galore TV show ‘Mani-fest’. Pitched ideas and develop treatments for current video series, branded content, and social videos to accompany published articles. Covered exclusive events via Snapchat and Instagram and interviewed celebrities to encourage engagement amongst the “Galore Girl” community.



Allure Magazine

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Market Assistant

  • Oct 2017 - Dec 2017

  Supported and assist fashion director with stylist’s selects for print and web shoots. Managed credits and RTW garments coming in/out of closet. Attended market appointments/press previews in place of fashion director. Supported and assist fashion director with stylist’s selects for print and web shoots. Managed credits and RTW garments coming in/out of closet. Attended market appointments/press previews in place of fashion director.



M5 Showroom

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Showroom Assistant

  • Sep 2017 - Oct 2017

  - Imported photos of current and future products into purchase order system - Filed order confirmations into buying server by brand and season - Imported photos, cost and retail prices, and style numbers to buy sheet - Created an organized database of brand contacts, terms with brand if current, and details on brand - Imported photos of current and future products into purchase order system - Filed order confirmations into buying server by brand and season - Imported photos, cost and retail prices, and style numbers to buy sheet - Created an organized database of brand contacts, terms with brand if current, and details on brand



Titel Media (Highsnobiety)

• Production & Social Media Assistant

  • May 2017 - Aug 2017

  • Assist in studio/on-location shoots with set up and operation of equipment • Find style influencers for Snobshot series and pitch ideas for video series, interviews, and collaborations • Work with the video producer and editorial team to create impactful branded (New Balance, Nike, Supreme, etc.), original, and audio-optional social videos • Queue posts for Instagram, Twitter, and Facebook via Hootsuite • Assist in studio/on-location shoots with set up and operation of equipment • Find style influencers for Snobshot series and pitch ideas for video series, interviews, and collaborations • Work with the video producer and editorial team to create impactful branded (New Balance, Nike, Supreme, etc.), original, and audio-optional social videos • Queue posts for Instagram, Twitter, and Facebook via Hootsuite



Venus X- GHE20G0TH1K & Planet X

• Creative Marketing Assistant

  • Jun 2016 - Sep 2016

  • Assisted the operation of GHE20G0TH1K parties and the Planet X store; including, inventorying merchandise, communicating with venues, talent, and public relations representatives • Compiled visual content for publications and media outlets; and operated the GHE20G0TH1K and Planet X social media platforms • Found international pioneers and influencers apart of this niche community to perform at GHE20G0TH1K parties and represent the GHE20G0TH1K brand • Assisted the operation of GHE20G0TH1K parties and the Planet X store; including, inventorying merchandise, communicating with venues, talent, and public relations representatives • Compiled visual content for publications and media outlets; and operated the GHE20G0TH1K and Planet X social media platforms • Found international pioneers and influencers apart of this niche community to perform at GHE20G0TH1K parties and represent the GHE20G0TH1K brand



William Okpo

• Creative Marketing Intern

  • Jun 2016 - Aug 2016

  • Assisted e-commerce/lookbook photoshoots and developed comprehensive strategies for promotion across social media platforms • Communicated with retailers regarding sales and pitched to prospective retailers • Identified new industries for William Okpo’s brand outreach initiative • Assisted e-commerce/lookbook photoshoots and developed comprehensive strategies for promotion across social media platforms • Communicated with retailers regarding sales and pitched to prospective retailers • Identified new industries for William Okpo’s brand outreach initiative



American Apparel

• Barbados
• Retail Apparel and Fashion
• 700 & Above Employee

• Visual Merchandiser

  • Apr 2013 - Jan 2016

  • Analyzed weekly sales reports and collaborated with management on a regular basis to strategize best ways to increase garment sales • Participated, created, and supported in-store events related to new product launches and seasonal events • Executed merchandising and floor moves based on seasonal changes, business needs, and trends • Updated and monitored American Apparel Boston’s social media accounts, which attracted roughly 100 new followers per post (1k - 5k followers) • Analyzed weekly sales reports and collaborated with management on a regular basis to strategize best ways to increase garment sales • Participated, created, and supported in-store events related to new product launches and seasonal events • Executed merchandising and floor moves based on seasonal changes, business needs, and trends • Updated and monitored American Apparel Boston’s social media accounts, which attracted roughly 100 new followers per post (1k - 5k followers)



LF Stores

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Marketing Intern

  • Mar 2013 - Apr 2013

  Brainstormed marketing opportunities and implemented sales strategies with the intern team for sales growth Developed posts for social media promotion Brainstormed marketing opportunities and implemented sales strategies with the intern team for sales growth Developed posts for social media promotion