Experience

Allied Materials & Equipment Co., Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President of Ecommerce and Digital Marketing

  • Oct 2023 - Present

  Kansas City Metropolitan Area Leading the strategy for Ecommerce and Digital Marketing for Allied Materials. Responsible for Content Marketing, SEO, Performance Marketing, Digital Shelf optimization, Affiliate and Influencer Marketing, Marketing Partnerships with our retail partners, Go-to-market strategy and Marketplace Ecommerce performance.



Pure Fishing

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Head of Ecommerce Marketing

  • Jul 2022 - Oct 2023

  Columbia, South Carolina Metropolitan Area Leading a marketing team to develop a new D2C Marketplace for Fishing Enthusiasts all over the globe. Developing a premium customer experience for anglers all over the country and an online destination for novice and professional anglers. Responsible for SEO/SEM optimization, performance marketing, and community building for the online experience. Supporting the selection of the Martech stack for the online business, data analytics for the marketing function, CDP operations for personalization… Show more Leading a marketing team to develop a new D2C Marketplace for Fishing Enthusiasts all over the globe. Developing a premium customer experience for anglers all over the country and an online destination for novice and professional anglers. Responsible for SEO/SEM optimization, performance marketing, and community building for the online experience. Supporting the selection of the Martech stack for the online business, data analytics for the marketing function, CDP operations for personalization and project management of cross functional projects for the 20+ premium fishing brands in the Pure Fishing, Inc. family of brands. Show less



DEMDACO

• United States
• Manufacturing
• 200 - 300 Employee

• Vice President Consumer Engagement and E-commerce

  • Aug 2017 - Jun 2022

  Leawood, KS Leading the organization in transforming into to a multi-channel retail brand. Responsible for double digit growth in the digital channels for both B2B and B2C activity. Developing the consumer brand for DEMDACO gifts both online and in-store. Steering the product positioning in all digital channels with focus on building the brand in partnership with Amazon. Directing the technology path of the marketing and e-commerce branches of the organization toward efficient and agile solutions and… Show more Leading the organization in transforming into to a multi-channel retail brand. Responsible for double digit growth in the digital channels for both B2B and B2C activity. Developing the consumer brand for DEMDACO gifts both online and in-store. Steering the product positioning in all digital channels with focus on building the brand in partnership with Amazon. Directing the technology path of the marketing and e-commerce branches of the organization toward efficient and agile solutions and rapid implementation and optimization of those platforms. Highly data driven performer who enjoys developing and mentoring marketing and e commerce teams. Thought leader and innovator with a track record of high performance and developing business opportunities in partnership with the senior executive team and outside partners. Responsible for SEO/SEM and Social Media strategy. P/L responsibility for the D2C channels. Designed the tech stack for digital marekting and ecommerce and developed the plan for automated digital analytics to optimize our marketing spend and provide more accurate forecasting to our supply chain partners. Show less



Jasco Products

• United States
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Vice President of Digital Marketing/Ecommerce

  • Oct 2013 - Jul 2017

  Oklahoma City, Oklahoma Area Responsible for strategic development and execution of digital marketing and ecommerce for B2B and B2C markets. Oversee all eCommerce sales development, digital and content marketing, and management of the customer experience. Responsible for web development and expanding reach through effective storytelling and content marketing. Develop tactics to improve metrics in PPC, SEO and SEM to deliver maximum return on investment. Successfully growing eCommerce sales 50%+ annually through… Show more Responsible for strategic development and execution of digital marketing and ecommerce for B2B and B2C markets. Oversee all eCommerce sales development, digital and content marketing, and management of the customer experience. Responsible for web development and expanding reach through effective storytelling and content marketing. Develop tactics to improve metrics in PPC, SEO and SEM to deliver maximum return on investment. Successfully growing eCommerce sales 50%+ annually through marketing campaigns and tactical online product marketing. Energetic leader with broad and substantive knowledge of project management techniques, current marketing and analytics technologies and experience leveraging technology to add business value. Manage brand reputation online for multiple brands and implement technology to track consumer ratings and sentiment for each brand and category. Conduct consumer research through crowd sourced media . Plan and develop multimedia digital presentations for major retailers and licensee organizations. Manage and direct social media strategies, advertising, media buying, public relations activities, influencer marketing campaigns and consumer research. Show less



Teleflora

• Manufacturing
• 300 - 400 Employee

• Director Technology Marketing

  • Jun 2012 - Sep 2013

  Oklahoma City, Oklahoma Area •MARCOM and Strategic marketing in both B2B and B2C environments •Campaign and Brand development and execution •Project management utilizing marketing analytics and leading cross functional teams to achieve corporate goals and improve business practices and customer communications •Track the performance of corporate sales to budget and adjust marketing strategies accordingly •Participate in new business development analysis •Work closely with Operations to identify and implement… Show more •MARCOM and Strategic marketing in both B2B and B2C environments •Campaign and Brand development and execution •Project management utilizing marketing analytics and leading cross functional teams to achieve corporate goals and improve business practices and customer communications •Track the performance of corporate sales to budget and adjust marketing strategies accordingly •Participate in new business development analysis •Work closely with Operations to identify and implement costs •Develop and coordinate the company’s technology Marketing Plan, and implement the plan as scheduled Show less



Pulse Systems, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Director of Marketing Communications

  • Sep 2010 - Jun 2012

  Wichita, KS - Brand development, web traffic growth, website SEO, SEM and PPC optimization - Strategic Marketing Planning and execution, project management, metrics management - Digital and traditional marketing planning and execution - Business development strategy and tactics - Event and trade show planning and execution - Web content development - Writing and distribution of product launches, corporate communications and e-mail campaigns



Kansas Cosmosphere and Space Center

• Vice President of Marketing and Development

  • Feb 2008 - Sep 2010

  Targeted and developed proposals for presentation to private foundations, government agencies and corporations that increased corporate rentals and funding. Created marketing plans to promote tourism, educational programming, special events and facility rental. Promoted the museum and its mission through presentations to public organizations, government entities and private foundations.



Viega GmbH & Co. KG

• Wholesale Building Materials
• 700 & Above Employee

• Sr. Marketing Manager

  • Mar 2005 - Feb 2008

  Wichita, KS Developed, executed, and managed comprehensive marketing plans for plumbing, gas, industrial and heating product lines and integrated those into a uniform, compelling corporate image for Viega. Planned and managed an annual marketing budget of 4.3 million. Successfully transitioned brand awareness from the Vanguard line to the new Viega brand in the US markets. Developed corporate website and transitioned to new branding over a one year period.



Vanguard Piping Systems, Inc.

• Sr. Marketing Manager - Operations

  • Apr 1996 - Mar 2005

  McPherson, KS •Brand development, web site development and growth, lobbying for code approval to gain industry growth •Traditional and digital marketing, budget development and maintenance, pipeline devlopment •Business development including brand management for a start-up retail division •Supervision of multiple agencies and a full marketing and creative department • Event mangment including over 50 national and regional tradeshows and sales events