Marisa Losciale
Trending News Writer/Editor (Lifestyle), Parade.com at The Arena Group- Claim this Profile
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Bio
Colette Bennett
Marisa is a brilliant, motivated self-starter who has impressed me time and time again in the years we've worked together at The Daily Dot. She has a distinctive, relatable voice and combines that with sharp SEO skills to produce highly successful content (from both a pageviews and revenue perspective!). She also singlehandedly spearheaded the growth of several key divisions of our ecommerce division thanks to a creative, open-minded approach that's made working with her both inspiring and fun. It would not be what it is today without her work. Perhaps most important of all, she's a genuinely good human and truly a pleasure to share space with!
Colette Bennett
Marisa is a brilliant, motivated self-starter who has impressed me time and time again in the years we've worked together at The Daily Dot. She has a distinctive, relatable voice and combines that with sharp SEO skills to produce highly successful content (from both a pageviews and revenue perspective!). She also singlehandedly spearheaded the growth of several key divisions of our ecommerce division thanks to a creative, open-minded approach that's made working with her both inspiring and fun. It would not be what it is today without her work. Perhaps most important of all, she's a genuinely good human and truly a pleasure to share space with!
Colette Bennett
Marisa is a brilliant, motivated self-starter who has impressed me time and time again in the years we've worked together at The Daily Dot. She has a distinctive, relatable voice and combines that with sharp SEO skills to produce highly successful content (from both a pageviews and revenue perspective!). She also singlehandedly spearheaded the growth of several key divisions of our ecommerce division thanks to a creative, open-minded approach that's made working with her both inspiring and fun. It would not be what it is today without her work. Perhaps most important of all, she's a genuinely good human and truly a pleasure to share space with!
Colette Bennett
Marisa is a brilliant, motivated self-starter who has impressed me time and time again in the years we've worked together at The Daily Dot. She has a distinctive, relatable voice and combines that with sharp SEO skills to produce highly successful content (from both a pageviews and revenue perspective!). She also singlehandedly spearheaded the growth of several key divisions of our ecommerce division thanks to a creative, open-minded approach that's made working with her both inspiring and fun. It would not be what it is today without her work. Perhaps most important of all, she's a genuinely good human and truly a pleasure to share space with!
Experience
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The Arena Group
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United States
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Technology, Information and Media
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100 - 200 Employee
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Trending News Writer/Editor (Lifestyle), Parade.com
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Jun 2022 - Present
• Produces ~3M+ PVs per month • Coordinates with managing and executive editors to curate news stories for Parade.com’s trending and breaking news bureau • Assigns and edits news stories for a team of four • Produces ~3M+ PVs per month • Coordinates with managing and executive editors to curate news stories for Parade.com’s trending and breaking news bureau • Assigns and edits news stories for a team of four
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Discover Long Island
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United States
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Travel Arrangements
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1 - 100 Employee
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Media Relations Manager
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Aug 2021 - Jun 2022
Authored the official 2022-2023 Long Island travel guide and all other copy on promotional and marketing materials • Scripted the organization’s promotional B2C YouTube series • Tracked trends to craft articles and newsletters aimed at both consumers and industry professionals • Planned and organized press conferences, as well as developed speeches and quotes on behalf of the CEO • Grew the organization’s social media presence through viral TikTok videos to 1M likes and Instagram Reels/grid posts/stories • Worked in partnership with other tourism industry leaders and provided content for domestic & international press • Planned & organized media events and scouted locations for opportunities with high-profile media like Food Network, HGTV, and others • Pitched and secured media placement for both the organization and its partners in high-profile publications like Vogue, Town & Country and more Show less
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The Daily Dot
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Staff Writer (E-commerce)
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May 2019 - Aug 2021
• Increased revenue by recognizing a market opportunity• Founded/managed the NSFW e-commerce department, • Cultivated relationships with affiliate partners and sponsors • Maintained high-ranking SEO • Identified trends and brand strengths using tracked KPIs (consumer sales, clickthrough rates, etc.) to develop high-performing content• Grew profitable content areas by collaborating with business development to recognize trends and brainstorm opportunities for sponsors to create new business streams and drive revenue• Drove web traffic and audience loyalty by crafting content for email newsletters Show less
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E-commerce Writer
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May 2017 - May 2019
• Drove sales using affiliate marketing and writing original content for sponsors • Identified the brand’s target market using Facebook metrics and customer sales data • Researched and pitched products/services suitable for the target audience to entertain readers, driving clickthrough sales • Expanded the brand’s audience by understanding SEO requirements and targeting a niche market• Increased customer engagement by leveraging social media and scheduling posts at optimal times, resulting in revenue through sales of related and viral productsFor a sample of my work please visit my author page linked below. Show less
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E-commerce writer
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May 2016 - May 2017
Pitched, wrote, and packaged viral e-commerce articles that offered readers information on cool, unique, wacky, or trending products/apps/etc. and drove revenue to the site. Worked with brands to execute sponsored content that reads like an editorial. I also occasionally contributed to Layer 8, the site's politics column. For a sample of my work please visit my author page linked below.
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Spoon University
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Editorial Director
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Dec 2016 - May 2017
Worked with other chapter leaders to manage the success of our club, which included regulating quarterly budgets and recruiting new members. I also hosted weekly meetings to inform current members about the chapter's progress, assign pitches, and hold team-building sessions. Other responsibilities included editing and publishing all articles and submitted media, working with the Student Association to get funding, and networking with local and small businesses for exclusive features and deals. For a sample of my work, please visit my author page that is linked below. Show less
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Contributing Writer and Photographer
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Feb 2016 - May 2017
Wrote articles on food-oriented topics, that included reviewing local restaurants, new product reviews, and making a connection between what's trending online and food. Also provided original photos and media for all of my articles. Was responsible for pitching, writing, and packaging all stories before submitting them to my chapter's editor. For a sample of my published work, please visit my author page linked below.
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Assistant Copy Editor
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Sep 2016 - Dec 2016
Assisted the editor in her day to day activities, helped organize chapter meetings, worked closely with other chapter leaders and corporate to ensure the success of our events and helped inspire our contributing writers and photographers.
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Legislative Gazette
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United States
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Newspaper Publishing
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1 - 100 Employee
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Staff Writer
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Jun 2016 - Aug 2016
Responsible for event coverage and explainers on all things relating to politics, environmental reforms, social issues, among other topics. For a sample of my work, please visit the author page linked below. Responsible for event coverage and explainers on all things relating to politics, environmental reforms, social issues, among other topics. For a sample of my work, please visit the author page linked below.
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SUNY New Paltz
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United States
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Higher Education
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500 - 600 Employee
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Distribution Manager
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Sep 2015 - May 2016
Delivered the school paper (The Oracle) to all academic buildings, residence halls, and local businesses.
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Writing Assistant
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Sep 2015 - Dec 2015
Collected, typed and distributed lecture notes to students who needed assistance in International Business (BUS 346).
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The Greenpoint Gallery
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Greenpoint, Brooklyn
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Freelance Content Writer
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Jul 2015 - Sep 2015
Wrote all content for the new (and soon to be launched) website, developed advertisements/promotions for events, as well as speeches/scripts for the owner. Wrote all content for the new (and soon to be launched) website, developed advertisements/promotions for events, as well as speeches/scripts for the owner.
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SterlingRisk
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United States
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Insurance
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100 - 200 Employee
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Branding and Marketing Intern
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May 2015 - Aug 2015
Crafted social media posts, press releases and e-mail blasts, constructed various advertisements and brochures, created PowerPoint presentations, info-graphics and webinars for all departments and programs, conducted photo research as well as marketing research and scripted, filmed and produced a social media/YouTube video about the SterlingRisk Internship Program. Crafted social media posts, press releases and e-mail blasts, constructed various advertisements and brochures, created PowerPoint presentations, info-graphics and webinars for all departments and programs, conducted photo research as well as marketing research and scripted, filmed and produced a social media/YouTube video about the SterlingRisk Internship Program.
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At Your Service Staffing
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United States
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Events Services
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100 - 200 Employee
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Waitress
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May 2014 - Aug 2014
Catered formal events all over Long Island. Catered formal events all over Long Island.
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Saf-T-Swim
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Bellmore, New York
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Customer Service Representative and Lifeguard
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Mar 2012 - Jul 2013
While working at Saf-T-Swim, I scheduled classes, made sales calls, hosted and lifeguarded birthday parties, registered new customers, instructed swimming lessons for all ages and was responsible for closing out the registers. While working at Saf-T-Swim, I scheduled classes, made sales calls, hosted and lifeguarded birthday parties, registered new customers, instructed swimming lessons for all ages and was responsible for closing out the registers.
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Education
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State University of New York at New Paltz
Bachelor of Science (B.S.), Public Relations, Advertising, and Applied Communication -
State University of New York at New Paltz
Bachelor of Arts (BA), Digital Media and Journalism -
Wellington C. Mepham High School
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