Experience

Hell's Kitchen Hospitality Group

• United States
• Hospitality
• 1 - 100 Employee

• Director of Business Development

  • May 2023 - Present

• Multi-Unit General Manager

  • May 2021 - May 2023



Bashbabe inc.

• New York, United States

• Director of Branding & Marketing

  • Jun 2019 - Present



Wicked Willy's

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Marketing and Events

  • Dec 2014 - Jun 2021

  Managed private parties, corporate buyouts and weekly entertainment bookings and AV needs for live bands, DJs and performers. Lead an in-house team of marketers to manage all promotional efforts including advertising, events, social media, website design, public relations and merchandising. Collaborated with brands including Bacardi, Patron and Miller lite to launch specialty drinks as part of campaigns to promote and sell specific spirits. Created… Show more Managed private parties, corporate buyouts and weekly entertainment bookings and AV needs for live bands, DJs and performers. Lead an in-house team of marketers to manage all promotional efforts including advertising, events, social media, website design, public relations and merchandising. Collaborated with brands including Bacardi, Patron and Miller lite to launch specialty drinks as part of campaigns to promote and sell specific spirits. Created calendars of nightly themes including Tequila Tuesdays, Wine Wednesdays, and themed trivia and karaoke nights to boost sales on slower weekdays and on slower selling spirits. Renovated and rebranded the restaurant, its online properties and its merchandise line to encourage patronage through foot traffic and increase customer retention and loyalty through social media and SEO. Increased social media following from 60 to over 16,000 by regularly promoting large holiday events, food and cocktail offerings and customer generated content.

• General Manager

  • Jan 2015 - May 2021

  Wears many hats as this position is all encompassing; Food & Beverage directing, HR management, Event planning and Marketing. ________________________________________________________________ Increased yearly gross sales from $1 million USD- $2 million USD over the past 5 years. Crafted a selection of nautical themed cocktails, sourced over 40 different varieties of rum and educated staff on the new offerings. Designed a customized par system to streamline all beer,… Show more Wears many hats as this position is all encompassing; Food & Beverage directing, HR management, Event planning and Marketing. ________________________________________________________________ Increased yearly gross sales from $1 million USD- $2 million USD over the past 5 years. Crafted a selection of nautical themed cocktails, sourced over 40 different varieties of rum and educated staff on the new offerings. Designed a customized par system to streamline all beer, wine, spirits and food orders Coordinated with neighboring business and representatives to develop relationships and strengthen Wicked Willy’s role in the local economy. Worked with the restaurant's chef to revise food menus and develop special brunch features to meet customer demands. Began a food delivery and catering program to increase weekly revenue. Created and currently manage accounts with Uber Eats, Postmates, Grubhub/Seamless and private, local catering companies.



The Cannon Media Group

• New York

• Fashion Styling Assistant

  • Feb 2014 - May 2016

  Styled for NBC Upfronts, GQ Magazine, L'Officiel Singapore, G-Unit, 50 Cent & more Assisted Head stylists to plan looks for jobs in print, shows, concerts and red carpet events. Shopped for said looks after assessing the customers aesthetic, size and price range. Budgeted spending according to figures given and recorded all expenses. Setup, tagged, organized looks to prepare for fittings and shoots. Styled for NBC Upfronts, GQ Magazine, L'Officiel Singapore, G-Unit, 50 Cent & more Assisted Head stylists to plan looks for jobs in print, shows, concerts and red carpet events. Shopped for said looks after assessing the customers aesthetic, size and price range. Budgeted spending according to figures given and recorded all expenses. Setup, tagged, organized looks to prepare for fittings and shoots.