Experience

Hernandez Sanchez Asesores

• Spain
• International Trade and Development
• 1 - 100 Employee

• Senior International Project Manager

  • Oct 2020 - Present

  • Coordination and management of the R+D+I international projects.• Leading and project managing primary and secondary market & competitors research from several worldwide industries/markets (education, health, wind energy, insurance etc.).• Investigation of the market conditions, determine opportunities and create ad-hoc solutions to clients.• Benchmarking, SWOT and PESTEL analysis.• Elaboration of the marketing strategy, marketing plan, product plan and product roadmap.• Business cases, presentations and any other ad-hoc analysis as required.• Business and financial advising.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Senior Product Marketing professional

  • Dec 2019 - Present

  Providing ad-hoc worldwide market research analysis and benchmarkingDeveloping marketing plan, marketing strategy and commercial planProducing product plan and product roadmaps Providing ad-hoc worldwide market research analysis and benchmarkingDeveloping marketing plan, marketing strategy and commercial planProducing product plan and product roadmaps



InterMundial

• Spain
• Insurance
• 1 - 100 Employee

• International Market Research Manager

  • Sep 2018 - Dec 2019

  • Leading and project managing primary and secondary market & competitors research. • Investigate market conditions, determine opportunities and create corresponding solutions to customer concerns.• Coordination with Product & Marketing teams to open new markets (Italy B2C, Portugal B2C, Brazil B2C): website and social media launching and also new product portfolio.• Analyze published internal data and statistics to evaluate past performance of sales and assess future product trends (Google analytics & Google Trends).• Produce reports on statistics and present findings in a monthly basis.• Planning and executing sales/business development activity to achieve targets.• Responding to enquiries and requests for proposals.• Research and develop customer retention strategies implementing refer a friend scheme or • Develop and execute customer opinion studies and quantitative and qualitative market research studies.• Perform market segmentation research and develop customer engagement strategies.• Coordinate with Marketing Division staff to design and evaluate marketing campaigns through Google Analytics, Google Trends etc.• Support and collaboration with Marketing/IT in the Spanish website relaunch and Italian, Brazilian and Mexican ones launching).• Display commitment to high quality, cost effective and timely research.• Mentoring other team members.

• International Product & Operations Manager

  • Mar 2016 - Sep 2018

  • Product life cycle management for the international area from the launch to end of live: go to market B2C & B2B Spain portfolio, B2B Italy portfolio, B2B Portugal, B2B Mexico portfolio development.• Manage and establish relationships from our Cover-Holder Mana in London with insurers companies (Lloyds markets, Atrium, White Horse. Thomas Cook...), brokers (Crispin Speers & Partners) and compliance (Mike Rosen Consultancy).• Liaison with product management, marketing, commercial, customer service and claims teams to plan and execute marketing campaigns (upselling, crosselling and retention) through email marketing and social media (Facebook & Google Ads). Tracking campaigns and stats through Google Analytics.• Evaluate and implement price level adjustments to keep the products competitive in the market and to maintain profitability.• Reporting on sales and claims activity performance and key metrics in a monthly basis using Sales Force, Dynamic and Power BI.• Work with underwriting and claims to improve the efficiency and effectiveness of our underwriting process, providing business cases, product portfolio performance and other stats when required.• Market research, analysing competition and identifying market opportunities and niche products working closely with Operations and Marketing teams through Google Trends. • Work cross-functionally to implement new products. Launching of new´lines of very profitable travel insurance products like ´Totaltravel Family´, ´Business travel annual´and ´Wintersports Basic.• Effectively analyse performance metrics and direct organisation accordingly.



ICE - International Currency Exchange

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Product Manager

  • Jan 2014 - Mar 2016

  To drive the proposition, development and performance of the Direct Business products,specifically ICE Travellers Cashcard (ITC card), Home Delivery, UK and Overseas Click and Collect, linking together the activities of Marketing, Sales, Operations, IT, Finance and Legal to achieve Lenlyn Group objectives for the designated products.• Product management/product marketing and go to market (and redesign) of ICE Travellers Cashcard (Euro/GBP/USD currency) by ICE plc/Raphaels Bank: https://www.iceplc.com/travel-money-card• Receiving of ICE Travellers Cashcard awards two years in a row ( 2014 & 2015)from Prepaid 365 Awards, getting three prestigious award wins ´Best Free Prepaid Card´, and runner up in the ´Best Incentives/Rewards Prepaid Card´,´Best Prepaid Card website design´. Paybefore Awards Europe also awarded the card twice in a row as the´Best Travellers Companion´. • Achieved a successful partnership with DragonPass, launching this new card feature as an additional free card benefit.• Go to market and management of ICE Travellers Cashcard affiliate program.• Support the Chief Operating Officer in compiling the strategic plan for the designated products• Compile the annual plan for the products for approval by CBC - product roadmap and marketing plan and strategy also pricing strategy and financial planning.• Work closely with marketing, finance, compliance, legal, customer care etc in delivering the product and any change projects /product launches ( etc.)• Determine the product & price positioning. Carry out ongoing market analysis and benchmarking using Google Analytics, Google Trends, SEO tools like Woorank, ScreamingFrog or Sitechecker amongst others, ICE and competitors web audit.• Determine the target customer segmenting the customer base and potential customers• UX - user experience and customer journey analysis.

• Senior Marketing Analyst

  • Oct 2011 - Jan 2014

  • Work closely with the Business Units and Group companies to identify new business opportunities contributing and supporting to set up and open new currency exchange stores in the UK and success in achieving of getting new worldwide airport tenders. • Complete regular competitive analysis in order to maintain the Groups competitive advantage. • Conduct industry analysis, social economic, political and technological through main key economic indicators and international stats also going through Google Analytics/Google Trends. Also conduct international market research to analyse competitors and focusing on any interesting market niche (Google Trends, SEMRush etc.). • Mentor and internship management. Development, management and evaluation of the mentoring and internship. • Produce monthly marketing dashboard that visualises the key performance KPI’s. • Marketing Budget management, purchase order & invoice process, liaising with partners, suppliers and Finance. • Liaising with Business units in P&L processes, sales forecasting and modelling. • Working closely with Marketing Communication team to enhance client reporting and performance measurement and conduct detailed analysis work when required. Providing insights and other key stats, in order to produce marketing campaigns (SEM campaigns through Google Ads and Marketing Ads) and also email campaigns (MailChimp, Pure360), SEO (keywords, web audit using Woorank, ScreamingFrog or Sitechecker amongst others). • Assisting on the new website re-launch, working on Beta version, providing design ideas and copy writing for the website. • Design and conduct online surveys for specific targets through SurveyMonkey and MailChimp. • Copy writing assistance for Social Media. • Analyse online UX, conversion data and customer journeys, funnel analysis and multichannel atribution using Google Analytics, Google Trends, Google Search Console.



Vodafone Spain

• Market & Competitor Intelligence Analyst / Strategic project manager

  • Oct 2009 - Sep 2011

  • Monitoring and analyzing Competitors' actions (MNO and MVNO) for business and consumer, including market trends analysis, competitive analysis, pricing and product analysis and benchmarking. • Working closely with marketing, product and operations and leading some relevant projects for the company (affiliation and partnerships programmes) generating a YoY revenue growth. • Broadband market and Total Telco analysis according to NRA monthly/quarterly report, such as market share evolution analysis, gross adds, activations, portability, net adds, churn analysis... • Providing analytical support and management of external agencies, suppliers, affiliates and partnerships. • Bespoke analysis. Preparation of value-added analysis and insights to drive decisions support mainly our business and consumer units and other areas such as finance and customer service unit. • Preparing quarterly reports, result presentations and analysis for Ex Co, according to competitors´ Earnings and Operating official results. • Reporting and analysis of commercial daily/weekly and monthly activity: handsets reports, gross adds and churn analysis. • Achieving success leading some strategic and key projects for the company : Economy Watch and CMI sharepoints. • Preparation of monthly reports to Vodafone Group (UK): using Economy Watch reports, competitive analysis (combining telco panels plus official figures) and main KPI´s activity reporting. • Mentor and internship management. Development, management and evaluation of the mentoring and internship.

• Campaign Analyst

  • Oct 2008 - Oct 2009

  I held some different roles while my tenure in Tele2/Vodafone Spain (keeping through the merger). • Designing, creating and management broadband campaigns for telesales/telemarketing, Email, SMS and MMS with Unica Affinium Campaign solution, running SQL queries, Business Object and Cognos. • Pre-campaign segmentation: Identifying target data for specific campaigns. Using Marketing flowcharts templates to targeted cells of customers, using different sources according to the sort of campaign: external lists, derived fields, strategic segments for launching campaigns to extend our current customer base. Extraction of internal data-warehouse data for customer base campaigns such as cross selling, up selling, loyalty campaigns and retention campaigns. • Monitoring campaign and post campaign analysis: analyzing and measuring of campaigns´ results through Business Object and Unica Affinium campaign. • Providing reports & insights for sales, marketing, customer care and win back departments. • Preparing of value-added analysis and insights to drive decisions support our consumer unit and bespoke analysis on request. • Providing analytical support to external agencies and liaising closely with sales, customer care, Win • back, and CRM departments and interaction with the other areas of the company required.



Tele2

• Sweden
• Telecommunications
• 700 & Above Employee

• Marketing Analyst - Large Accounts

  • Feb 2008 - Sep 2008

  • Analysing and reporting KPI's of daily, weekly and monthly activity: churn and customer base analysis, monitoring and analyzing new adds, MoU evolution, ARPU by customer calculation. • Reporting of weekly/monthly large accounting dashboard. • Sales forecasting. • Calculating commission payments to sales force and marketing representative through Super Office tool. • Managing agencies, suppliers and partnerships. • Responsible for Large Accounts budget – P&L and liason with Finance.



Deutsche Bank

• Germany
• Financial Services
• 700 & Above Employee

• Credit Analyst - Risk Management Department

  • Jul 2007 - Dec 2007

  • Operative development in back office of corporate headquarters, arranging lines of credit for business, mortgages and loans for business and consumer customers. • Economic and Financial Profitability analysis for business and consumer customers. Preparing reports about the degree of risk in lending money to clients. •Weekly and monthly reporting of operations to Deutsche Bank Group (Germany). • Operative development in back office of corporate headquarters, arranging lines of credit for business, mortgages and loans for business and consumer customers. • Economic and Financial Profitability analysis for business and consumer customers. Preparing reports about the degree of risk in lending money to clients. •Weekly and monthly reporting of operations to Deutsche Bank Group (Germany).



Santander Consumer Finance

• Spain
• Financial Services
• 700 & Above Employee

• Banking Corporate and Consumer Analyst- Bank Loans Department

  • Nov 2005 - Jun 2007

  • Arranging lines of credit for corporate, mortgages, loans and credit card for consumer customers. • Economic and financial profitability analysis with for corporate and consumer customers. • Analyzing client records and using the data to recommend payment plans. • Conferring with credit associations and references to exchange credit information on clients. • Evaluating the financial status of clients by producing financial ratios through computer programs. • Filling out loan applications and including the credit analysis and loan request summaries, then submitting these loan applications to loan committees for their approval. • Liason with Loan committes to review all credit requests. • Helping supply chain and sales and marketing departments in managing financial orders to help them control credit exposure, make payments on time, and reduce the risk of customer disputes. • Conferring with clients to verify their financial/credit transactions and to resolve their complaints.



Tour & Andersson BV

• Netherlands
• Wholesale Building Materials
• 1 - 100 Employee

• Financial Analyst/Logistics Administrator

  • Jan 2005 - Nov 2005

  • In-charge of daily accounting and controlling. • Preparation of the financial accounts including the balance sheet and the income statement, production of weekly and monthly reports to T&A group (Sweden). • Supervision of client billing and payment collection. • Supervising and stock maintenance. • Suppliers, distribution and logistic administration and management. • Management of commercial activity and sales force team. • Assistance & support to Marketing representatives team. • Sales force team commission calculation.



Agencia Estatal de Administración Tributaria

• Spain
• Government Administration
• 100 - 200 Employee

• Agencia Estatal Administración Tributaria (Inland Revenue)

  • Apr 2003 - Jun 2003

  • Internship in the Agencia Estatal de la Administración Tributaria (Spanish Inland Revenue) during Income tax return period in Spain. • Preparation of income tax return documents for consumer. • Check all documentation required for income tax return. • Assisting customers queries face to face and by telephone. • Other administrative duties as required. • Assistance & support to the rest of the team. • Internship in the Agencia Estatal de la Administración Tributaria (Spanish Inland Revenue) during Income tax return period in Spain. • Preparation of income tax return documents for consumer. • Check all documentation required for income tax return. • Assisting customers queries face to face and by telephone. • Other administrative duties as required. • Assistance & support to the rest of the team.