Marion Ranchet

Founder & Managing Director at The Local Act Consultancy
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, NL
Languages
  • English Native or bilingual proficiency
  • German Elementary proficiency
  • French Native or bilingual proficiency
  • Dutch Elementary proficiency

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Experience

    • Netherlands
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Founder & Managing Director
      • Jan 2022 - Present

      Get a trusted partner in Europe. Niche streaming video services deserve to reach global audiences the same way the big 5 US streaming platforms do. Why? Because they have at heart to share local stories, showcase local talents and fuel fan & community-based content. They are the key to diversity. But the world is big and fragmented. You want to ensure your streaming video service reaches European audiences but you're not sure how? I will save you months of… Show more Get a trusted partner in Europe. Niche streaming video services deserve to reach global audiences the same way the big 5 US streaming platforms do. Why? Because they have at heart to share local stories, showcase local talents and fuel fan & community-based content. They are the key to diversity. But the world is big and fragmented. You want to ensure your streaming video service reaches European audiences but you're not sure how? I will save you months of guesses, trials & errors thanks to the 4 Programs I have designed for you to cherry-pick from: 🌍 Market Discovery Program 🚀 Streaming Video Business Launch Program ---> with a dedicated "How to launch a FAST Channel business in 90 days" Program 🤝 Distribution Network Expansion Program 📈 Partner Growth Management Program It will feel hassle-free to grow in Europe. Today is the day to start building a global video business like a local! To get in touch: 1️⃣ Connect on Linkedin 2️⃣ Send me a DM 3️⃣ or Book a Discovery Call at www.thelocalact.com Show less Get a trusted partner in Europe. Niche streaming video services deserve to reach global audiences the same way the big 5 US streaming platforms do. Why? Because they have at heart to share local stories, showcase local talents and fuel fan & community-based content. They are the key to diversity. But the world is big and fragmented. You want to ensure your streaming video service reaches European audiences but you're not sure how? I will save you months of… Show more Get a trusted partner in Europe. Niche streaming video services deserve to reach global audiences the same way the big 5 US streaming platforms do. Why? Because they have at heart to share local stories, showcase local talents and fuel fan & community-based content. They are the key to diversity. But the world is big and fragmented. You want to ensure your streaming video service reaches European audiences but you're not sure how? I will save you months of guesses, trials & errors thanks to the 4 Programs I have designed for you to cherry-pick from: 🌍 Market Discovery Program 🚀 Streaming Video Business Launch Program ---> with a dedicated "How to launch a FAST Channel business in 90 days" Program 🤝 Distribution Network Expansion Program 📈 Partner Growth Management Program It will feel hassle-free to grow in Europe. Today is the day to start building a global video business like a local! To get in touch: 1️⃣ Connect on Linkedin 2️⃣ Send me a DM 3️⃣ or Book a Discovery Call at www.thelocalact.com Show less

    • Content Creator
      • Nov 2022 - Present

      Subscribe to my 5-mn read on all things streaming. Every Friday, you get 1 analysis, 1 streamer snapshot & 1 content recommendation directly in your inbox. What makes us different? We dissect the latest news and trends in the streaming video industry through a European lens because we're inherently convinced that there is no one size fits all recipe for success in streaming. Who reads us? Streaming professionals from a wide range of Media & Entertainment companies like… Show more Subscribe to my 5-mn read on all things streaming. Every Friday, you get 1 analysis, 1 streamer snapshot & 1 content recommendation directly in your inbox. What makes us different? We dissect the latest news and trends in the streaming video industry through a European lens because we're inherently convinced that there is no one size fits all recipe for success in streaming. Who reads us? Streaming professionals from a wide range of Media & Entertainment companies like Samsung, Orange, BBC, TF1 and more. Show less Subscribe to my 5-mn read on all things streaming. Every Friday, you get 1 analysis, 1 streamer snapshot & 1 content recommendation directly in your inbox. What makes us different? We dissect the latest news and trends in the streaming video industry through a European lens because we're inherently convinced that there is no one size fits all recipe for success in streaming. Who reads us? Streaming professionals from a wide range of Media & Entertainment companies like… Show more Subscribe to my 5-mn read on all things streaming. Every Friday, you get 1 analysis, 1 streamer snapshot & 1 content recommendation directly in your inbox. What makes us different? We dissect the latest news and trends in the streaming video industry through a European lens because we're inherently convinced that there is no one size fits all recipe for success in streaming. Who reads us? Streaming professionals from a wide range of Media & Entertainment companies like Samsung, Orange, BBC, TF1 and more. Show less

    • Lecturer & Speaker
      • Sep 2022 - Present

      Book hour-long masterclasses or workshops to get your teams up to speed on the latest trends in Media & Entertainment. They trusted me: ➡️ Corporates: Canal+, Vimond, VOD Factory ➡️ Industry conferences: IBC, MIPCOM, EGTA, Sportspro If you’re looking to soak up key industry knowledge, Marion is someone you definitely need in your network. Book hour-long masterclasses or workshops to get your teams up to speed on the latest trends in Media & Entertainment. They trusted me: ➡️ Corporates: Canal+, Vimond, VOD Factory ➡️ Industry conferences: IBC, MIPCOM, EGTA, Sportspro If you’re looking to soak up key industry knowledge, Marion is someone you definitely need in your network.

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Director, European Content Distribution
      • May 2019 - Dec 2021

      Hired as EU Content Distribution Lead to design and execute Roku’s Content Distribution strategy in existing and new launch markets. - Identify the best local content partners to bring on Roku with a goal of offering the best consumer experience and continuously analyze current channel applications and competitor lineups to prioritize channel onboarding - Develop relationship and negotiate major distribution deals with linear, MVPD, SVOD, TVOD, AVOD, and other OTT content providers… Show more Hired as EU Content Distribution Lead to design and execute Roku’s Content Distribution strategy in existing and new launch markets. - Identify the best local content partners to bring on Roku with a goal of offering the best consumer experience and continuously analyze current channel applications and competitor lineups to prioritize channel onboarding - Develop relationship and negotiate major distribution deals with linear, MVPD, SVOD, TVOD, AVOD, and other OTT content providers in each market (e.g. RTL, Joyn, NOW TV, TF1, M6, C+) - Support local roll out of Global streaming services (Disney+, Starzplay, Discovery+ etc.) - Craft strategy documents, regional 3-year plan and content revenue forecast, updates, reports and presentations about content deals and the overall media landscape in each local market to highlight and inspire Roku’s business - Update internal stakeholders (partner management, audience development, marketing, engineering, sales, finance, legal) to inform and advise them on the content strategy - Participate in all aspects of new business development: deal sourcing, financial analysis and providing market data, term sheet drafting, long-form drafting, contract negotiation, on-going relationship management, as well as assist in overseeing the application development and marketing of content partners on Roku’s platform - Act as EU Content Spokesperson (media outlets, industry conferences) Show less Hired as EU Content Distribution Lead to design and execute Roku’s Content Distribution strategy in existing and new launch markets. - Identify the best local content partners to bring on Roku with a goal of offering the best consumer experience and continuously analyze current channel applications and competitor lineups to prioritize channel onboarding - Develop relationship and negotiate major distribution deals with linear, MVPD, SVOD, TVOD, AVOD, and other OTT content providers… Show more Hired as EU Content Distribution Lead to design and execute Roku’s Content Distribution strategy in existing and new launch markets. - Identify the best local content partners to bring on Roku with a goal of offering the best consumer experience and continuously analyze current channel applications and competitor lineups to prioritize channel onboarding - Develop relationship and negotiate major distribution deals with linear, MVPD, SVOD, TVOD, AVOD, and other OTT content providers in each market (e.g. RTL, Joyn, NOW TV, TF1, M6, C+) - Support local roll out of Global streaming services (Disney+, Starzplay, Discovery+ etc.) - Craft strategy documents, regional 3-year plan and content revenue forecast, updates, reports and presentations about content deals and the overall media landscape in each local market to highlight and inspire Roku’s business - Update internal stakeholders (partner management, audience development, marketing, engineering, sales, finance, legal) to inform and advise them on the content strategy - Participate in all aspects of new business development: deal sourcing, financial analysis and providing market data, term sheet drafting, long-form drafting, contract negotiation, on-going relationship management, as well as assist in overseeing the application development and marketing of content partners on Roku’s platform - Act as EU Content Spokesperson (media outlets, industry conferences) Show less

    • Germany
    • International Trade and Development
    • 1 - 100 Employee
    • Senior Manager, Strategic Partnerships - Internet of Things
      • Jul 2017 - Dec 2018

      Hired for a new role of Strategic Marketing manager to design and execute a Smart Home and Voice go-to-market strategy. Scope rapidly extended, due to strong track-record in business development, to securing voice partnerships for in-house voice assistant. - Definition and execution of Orange France’s Smart Home and Voice (Djingo - Orange’s voice assistant) go-to-market strategy (budget and sales forecast, marketing message, distribution channels, training materials for in-store… Show more Hired for a new role of Strategic Marketing manager to design and execute a Smart Home and Voice go-to-market strategy. Scope rapidly extended, due to strong track-record in business development, to securing voice partnerships for in-house voice assistant. - Definition and execution of Orange France’s Smart Home and Voice (Djingo - Orange’s voice assistant) go-to-market strategy (budget and sales forecast, marketing message, distribution channels, training materials for in-store employees across 800 stores in France) - Identification and negotiation of voice partnerships on key verticals (e.g. retail, mobility, hospitality, search and practical services) to build voice use cases with a top-class customer experience in lien with IA product development team - Business cases' elaboration (value chain understanding, competitive landscape, revenue models, argumentation for acquisition or strategic partnership etc.) on potential growth opportunities in adjacent markets (e.g. connected car, IoT insurance, smart buildings) - Coordination of B2B2C Smart Home initiatives within the Orange Group - Subject-matter expert on security and privacy topics for Smart Home and voice assistants - Smart Home community leader (i.e. communication to / training of 100+ headcounts) - Lead quantitative & qualitative analyses, research competitive intelligence, best practices, market trends

    • Senior Manager, Content Acquisitions and Distribution Partnerships EMEA
      • Sep 2010 - Jul 2017

      Hired as an industry expert to contribute to the creation of a Pay Television channel in a highly competitive market. Brought high-end partners into Orange’s TV ecosystem. Supported company’s growth from a local player to a multi-territory industry leader. Dotted-line management of a 7-people acquisition team due to strong performance. - SVOD Distribution Business Development of standalone and bundled OTT offers (e.g. Netflix, Canalplay, Disney Nature, Starz Play, Tfou Max) across the… Show more Hired as an industry expert to contribute to the creation of a Pay Television channel in a highly competitive market. Brought high-end partners into Orange’s TV ecosystem. Supported company’s growth from a local player to a multi-territory industry leader. Dotted-line management of a 7-people acquisition team due to strong performance. - SVOD Distribution Business Development of standalone and bundled OTT offers (e.g. Netflix, Canalplay, Disney Nature, Starz Play, Tfou Max) across the EMEA region - Acquisition of Movies & TV shows for all VOD/EST services operated & distributed by ORANGE across Europe and AMEA, and for a Premium Pay TV service “OCS” - Account management of Major Studios’ portfolio (Disney, Paramount, NBC) to grow the sales revenues through editorialization, promotional activities, media campaigns - Recruitment & Management of 7 Acquisition Managers, each handling French and international accounts, with whom I built personal development plans (most were novice in the industry and became industry experts within a year) - Outbound sales of Orange’s video platform as part of a white-label B2B sales strategy - Optimization of sales’ processes and CRM tools to increase performance to deliver a multi-territory sales plan - Collaboration with inter-departmental experts : to build price grids & business models, define new content usage rules, prioritize devices’ launches (Chromecast, VR headsets), new product features (bundles), new video formats (UHD-HDR), lead technical approval processes and subsequent negotiation of security exhibits with content security teams within US studios - Leadership member of a Content Expert Community within Orange (experts across a variety of functions available for consulting missions on ponctual projects)

    • France
    • Movies, Videos, and Sound
    • 100 - 200 Employee
    • Digital Content Manager
      • Jul 2007 - Sep 2010

      - Sales' management of MK2’s movie library on 3rd party VOD platforms - Day to day management of MK2’s VOD Platform (identify and secure content acquisition deals, handle collecting societies & technical service providers) - Elaboration of VOD subsidies’ files and associated budgets for the programs of the MEDIA Agency and the CNC - Commercialization of advertising spaces (magazines, our movie theaters' network etc.) - Development of the digital exploitation of a comic books’… Show more - Sales' management of MK2’s movie library on 3rd party VOD platforms - Day to day management of MK2’s VOD Platform (identify and secure content acquisition deals, handle collecting societies & technical service providers) - Elaboration of VOD subsidies’ files and associated budgets for the programs of the MEDIA Agency and the CNC - Commercialization of advertising spaces (magazines, our movie theaters' network etc.) - Development of the digital exploitation of a comic books’ catalogue (Internet and mobile licenses) in France (Aquafadas, DigiBiDi, Extralive, Forecomm, Lekiosque.fr, Relay H) - Management of the existing music catalogue, negotiation of original score commissions and synchronizations for movie productions Show less - Sales' management of MK2’s movie library on 3rd party VOD platforms - Day to day management of MK2’s VOD Platform (identify and secure content acquisition deals, handle collecting societies & technical service providers) - Elaboration of VOD subsidies’ files and associated budgets for the programs of the MEDIA Agency and the CNC - Commercialization of advertising spaces (magazines, our movie theaters' network etc.) - Development of the digital exploitation of a comic books’… Show more - Sales' management of MK2’s movie library on 3rd party VOD platforms - Day to day management of MK2’s VOD Platform (identify and secure content acquisition deals, handle collecting societies & technical service providers) - Elaboration of VOD subsidies’ files and associated budgets for the programs of the MEDIA Agency and the CNC - Commercialization of advertising spaces (magazines, our movie theaters' network etc.) - Development of the digital exploitation of a comic books’ catalogue (Internet and mobile licenses) in France (Aquafadas, DigiBiDi, Extralive, Forecomm, Lekiosque.fr, Relay H) - Management of the existing music catalogue, negotiation of original score commissions and synchronizations for movie productions Show less

    • International Content Acquisition Manager
      • May 2005 - Jul 2007

      - Content acquisition for B2C & B2B music services in 26 countries - Deal-making with mobile operators & internet providers to launch B2B music services - Data-driven content strategy inputs to support the product development roadmap - Follow-up on content cycle with Production and Operations teams - Content acquisition for B2C & B2B music services in 26 countries - Deal-making with mobile operators & internet providers to launch B2B music services - Data-driven content strategy inputs to support the product development roadmap - Follow-up on content cycle with Production and Operations teams

    • United States
    • Accounting
    • 1 - 100 Employee
    • Legal & Business Affairs Manager - Internship
      • Oct 2004 - Apr 2005

      Contract negotiation and drafting relating to Naïve's recording label activity (license, artist recording, distribution, publishing, synchronisation, executive production, international licensing) Contract negotiation and drafting relating to Naïve's recording label activity (license, artist recording, distribution, publishing, synchronisation, executive production, international licensing)

Education

  • TV Masters from Thinkbox
    TV Advertising
    2022 - 2022
  • Startupbootcamp (SBC)
    Entrepreneurship/Entrepreneurial Studies
    2021 - 2021
  • Université de Bordeaux
    D.E.S.S., Intellectual Property Law
    2003 - 2004
  • University of the West of England
    L.L.M., European Business Law
    2002 - 2003
  • Université Paris Nanterre
    Maîtrise, French and Anglo-american Business Law
    2001 - 2002
  • Université Sorbonne Nouvelle
    D.E.U.G., Cinema
    2001 - 2002
  • Université Paris Nanterre
    Licence, French and Anglo-american Law
    2000 - 2001
  • CY Cergy Paris Université
    D.E.U.G., French and Anglo-american Law
    1998 - 2000

Community

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