Marion Texier
Global Marketing Operations Manager at VOSS- Claim this Profile
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Bio
Martin Spanik
The number 1 priority of any Marketing Operations Leader is to drive business growth through pipeline creation and progression by effectively utilising and innovating the sales and marketing tech stacks, understanding the business value proposition, and translating it into successful marketing campaigns. This is incredibly difficult in a well-established company and even more so in a tech scale-up. That’s exactly where Marion excels and thrives. Marion is exceptionally good at streamlining complex business processes, integrating solutions, and driving pipeline creation through tailored campaigns. On a more personal note, Marion helped me navigate through our tech and processes on a number of occasions and she always had the answers. I’m hoping that our paths will cross again.
Simão Saco
Marion is one of the best Marketing Operations players I've come across in my career. She's detail-oriented, process-driven and skilful diplomatic in her approach to any contentious issues. She combines very well her analytical skills with her first-hand knowledge and the wider business context this allows her to surface insights that provide an accurate view of current commercial challenges. As if the above wasn't enough, Marion is actually a pleasure to work with. She has a very well balanced personality, positive attitude and honest communication that make her an incredible asset to the team culture.
Martin Spanik
The number 1 priority of any Marketing Operations Leader is to drive business growth through pipeline creation and progression by effectively utilising and innovating the sales and marketing tech stacks, understanding the business value proposition, and translating it into successful marketing campaigns. This is incredibly difficult in a well-established company and even more so in a tech scale-up. That’s exactly where Marion excels and thrives. Marion is exceptionally good at streamlining complex business processes, integrating solutions, and driving pipeline creation through tailored campaigns. On a more personal note, Marion helped me navigate through our tech and processes on a number of occasions and she always had the answers. I’m hoping that our paths will cross again.
Simão Saco
Marion is one of the best Marketing Operations players I've come across in my career. She's detail-oriented, process-driven and skilful diplomatic in her approach to any contentious issues. She combines very well her analytical skills with her first-hand knowledge and the wider business context this allows her to surface insights that provide an accurate view of current commercial challenges. As if the above wasn't enough, Marion is actually a pleasure to work with. She has a very well balanced personality, positive attitude and honest communication that make her an incredible asset to the team culture.
Martin Spanik
The number 1 priority of any Marketing Operations Leader is to drive business growth through pipeline creation and progression by effectively utilising and innovating the sales and marketing tech stacks, understanding the business value proposition, and translating it into successful marketing campaigns. This is incredibly difficult in a well-established company and even more so in a tech scale-up. That’s exactly where Marion excels and thrives. Marion is exceptionally good at streamlining complex business processes, integrating solutions, and driving pipeline creation through tailored campaigns. On a more personal note, Marion helped me navigate through our tech and processes on a number of occasions and she always had the answers. I’m hoping that our paths will cross again.
Simão Saco
Marion is one of the best Marketing Operations players I've come across in my career. She's detail-oriented, process-driven and skilful diplomatic in her approach to any contentious issues. She combines very well her analytical skills with her first-hand knowledge and the wider business context this allows her to surface insights that provide an accurate view of current commercial challenges. As if the above wasn't enough, Marion is actually a pleasure to work with. She has a very well balanced personality, positive attitude and honest communication that make her an incredible asset to the team culture.
Martin Spanik
The number 1 priority of any Marketing Operations Leader is to drive business growth through pipeline creation and progression by effectively utilising and innovating the sales and marketing tech stacks, understanding the business value proposition, and translating it into successful marketing campaigns. This is incredibly difficult in a well-established company and even more so in a tech scale-up. That’s exactly where Marion excels and thrives. Marion is exceptionally good at streamlining complex business processes, integrating solutions, and driving pipeline creation through tailored campaigns. On a more personal note, Marion helped me navigate through our tech and processes on a number of occasions and she always had the answers. I’m hoping that our paths will cross again.
Simão Saco
Marion is one of the best Marketing Operations players I've come across in my career. She's detail-oriented, process-driven and skilful diplomatic in her approach to any contentious issues. She combines very well her analytical skills with her first-hand knowledge and the wider business context this allows her to surface insights that provide an accurate view of current commercial challenges. As if the above wasn't enough, Marion is actually a pleasure to work with. She has a very well balanced personality, positive attitude and honest communication that make her an incredible asset to the team culture.
Experience
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VOSS
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United States
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Telecommunications
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1 - 100 Employee
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Global Marketing Operations Manager
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Feb 2022 - Present
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Orgvue
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United Kingdom
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Software Development
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100 - 200 Employee
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Senior Marketing Operations Manager
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Apr 2019 - Feb 2022
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IRIS Software Group
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United Kingdom
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Software Development
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700 & Above Employee
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Marketing Operations Manager
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Sep 2015 - Apr 2019
Promoted from Campaign Manager to Operations Manager. Responsible for systems, processes and marketing reporting with two direct reports- Responsible for supervising the marketing automation system (Marketo) and its integration to CRM systems (Pivotal, Microsoft Dynamics, NetSuite and Sage) to ensure a healthy flow of leads from marketing to sales- Setting up team targets by audience matching sales contribution targets- Co-ordinating marketing campaigns planning and execution with the Marketing Managers (weekly and monthly reviews)- Preparing the annual marketing budget with the Marketing Director; supervise and reconcile weekly, monthly and quarterly reports with the CMO and the Finance team- Updating and aligning processes for campaign creation, lead definition and qualification- Reporting on marketing activities with leads volume, conversion and revenue generated by campaigns and by team member with insights and recommendations- Data management: selection, cleaning/enhancing and segmentation for targeted email campaigns- Heavily involved in events management from registration and lead processing as well as ensuring the smooth running of the event on the day- Subject matter expert on a major IT transformation project to redesign and implement marketing automation. This included the creation of new lead definition, scoring models and nurturing processes in Marketo Show less
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Campaign Marketing Manager
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Aug 2014 - Aug 2015
Responsible for the creation and implementation of prospect targeted campaigns- Create, edit and format content within Marketo and the company website (using SilverStripe CMS)- Select and segment data from the CRM system for targeted campaigns (competitors communication, cross-sell campaigns)- Test, run and monitor results on campaigns, providing reports to management and sales teams - Organise and run the company's annual events (annual conference and roadshow across the UK): managing exhibitors, staff support and rota, third parties Show less
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Partner Success Manager
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Feb 2013 - Jul 2014
Promoted from Account Manager to Team Lead. Managing the account managers team who looked after the Accounting Partners (circa. 600 partners)- Manage and motivate the team to achieve high standards and KPI targets: increase penetration in existing partner base, onboard new customers, expand number of partners- Monitor and report on standards and performance targets: number of users per partner, revenue generated via partner channel- Report to the Executive team the team’s performance and activities- Manage and maintain relationships with key accounts- Attend industry events and customers conferences- Do the yearly business plan for the sales team Show less
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Account Manager
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Apr 2011 - Feb 2013
Manage a portfolio of accounts (accountants and bookkeepers partners)- Maintain and expand relationships with existing clients- Answer customer queries both over the phone or via email- Train customers in the use of the software (webinars, meetings, exhibitions)- Complete administrative work and manage customers’ records on the CRM system- Work with the Development and Marketing team on strategic and product developments- Manage reports and performance analysis
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Capital School of Business and Management
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Heathrow, London
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Marketing & Accounts Executive
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Jul 2010 - Apr 2011
Assist the managerial team, report to the board - Carry out specific Market research - Develop Business Proposals for targeted audiences - Create and design artwork for brochures, leaflets and web banners - Responsible for the preparation of the sales invoices and VAT record - Manage subcontractors: create & analyse reports, credit control Assist the managerial team, report to the board - Carry out specific Market research - Develop Business Proposals for targeted audiences - Create and design artwork for brochures, leaflets and web banners - Responsible for the preparation of the sales invoices and VAT record - Manage subcontractors: create & analyse reports, credit control
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Groupe Convergence
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France
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Telecommunications
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1 - 100 Employee
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Marketing Manager
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Jan 2007 - Oct 2009
Create and lead the Marketing department, report to the board - Organise brainstorming sessions with executives team on strategy and commercial developments - Marketing product launches - Manage projects: tenders’ applications, plans of actions for nationwide activities - Develop the brand and create graphics standards and communication tools at a national scale (Logotype, website, brochures, PR, etc.) - Organise and manage events (exhibitions, industry events, conferences, etc.): team and stand management, print production, invitations, marketing materials, travels arrangements - Create and manage emailing campaigns to communicate with the stakeholders Show less
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Education
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2005 - 2006
IECS - The Strasbourg Graduate School of Management
Master's degree, Event Management -
2003 - 2005
Université catholique de l'Ouest
Bachelor's degree, Information and Communication -
2001 - 2003
Université d'Angers
Bachelor's degree, Business/Commerce, General
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