Experience

BMW Group France

• France
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• LEAD PRODUCT MANAGER – Operations

  • Jan 2021 - Present

  Lead digital transformation towards a seamless omnichannel customer experience - Drive the strategy, delivery, and performance of digital products - Responsible for Product Portfolio Management (PPM), including roadmaps, resources, budget and prioritization (reporting directly to top management)- Analyze issues & needs, propose solutions to business and technical teams- Optimize processes for operations and business- Manage the digital product owners team, steer and partner with cross-function teams

• DIGITAL PROJECT MANAGER - Sales & Marketing

  • Jan 2016 - Dec 2020

  Act as the voice of the customers for creating disruptive online solutions - Drive innovation, identify business opportunities and develop comprehensive solutions (first mover in e-business solutions and self-care)- Frame, design, deliver and test innovative digital features in collaboration with multidisciplinary teams (front and back-ends)- Elaborate BI reports to support performance and business value in a matrix environment- Manage the digital & data experts team, steer and partner with cross-function teams

• WEB & CRM PROJECT MANAGER, Sales & Marketing

  • Jul 2011 - Dec 2015

  - Optimize user experience (UX) and user interface (UI) on websites- Manage data-based digital media & CRM campaigns



Pixmania, E-commerce

• 75016 - Paris

• WEB ANALYTICS AND CRM MANAGER

  • Feb 2009 - Jul 2011

  - Define web analytics strategy on e-commerce platform - Set up loyalty programs based on BI, operate emailing campaigns - Define web analytics strategy on e-commerce platform - Set up loyalty programs based on BI, operate emailing campaigns



1855, start up e-commerce

• MARKETING SPECIALIST

  • Apr 2007 - Jan 2009

  - Define and implement SEO strategy, operate web content - Enhance customer experience on e-commerce platform - Define and implement SEO strategy, operate web content - Enhance customer experience on e-commerce platform