Marion Garden

Director, Communications & Marketing at Alberta University of the Arts
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Contact Information
us****@****om
(386) 825-5501
Location
Calgary, Alberta, Canada, CA
Languages
  • English -

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Harrison McKay

Marion is a consummate marketing professional, amazing to work with, intuitive, bright and enthusiastic. I later had the pleasure to work with Marion in a client-supplier relationship (with me as the client), and we continued to produce great work together for Fairmont Hot Springs Resort for many years. Marion is the first marketing pro I've worked with who sees the importance of detail while managing big picture strategy. I hope to have the opportunity to work with her again!

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Credentials

  • Diversity Recruiting
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Unconscious Bias
    LinkedIn
    Jun, 2021
    - Oct, 2024

Experience

  • Alberta University of the Arts
    • Canada
    • Higher Education
    • 100 - 200 Employee
    • Director, Communications & Marketing
      • Feb 2017 - Present

      I oversee communications and marketing strategy, planning and execution for the University. Branding: The university transitioned from Alberta College of Art + Design to Alberta University of the Arts in 2019. I was a lead on the brand transition team and managed the exciting rebranding process during the transition. Website: The university website recently upgraded to a new CMS platform, with the design refresh and communications components managed through my area. Student Recruitment: My team is responsible for strategizing, creating and executing the recruitment and marketing campaigns for the university - including the undergraduate, graduate and continuing education programming. Digital Marketing: My area is responsible for the digital strategy and programmatic marketing for the university. Crisis Communications: I became a member of the institution's Crisis Management Team, when the COVID-19 pandemic forced the sudden online transition of classes in March 2020, and have been responsible for the pandemic crisis communications for the university throughout the pandemic. Social Media: The university's official social media platforms are managed and maintained by my department. Show less

  • Calgary Philharmonic Orchestra
    • Canada
    • Performing Arts
    • 1 - 100 Employee
    • Director, Marketing and Sales
      • Oct 2012 - Jan 2017

      Joined the Calgary Philharmonic Orchestra October, 2012 as Associate Director, Sales & Marketing, assumed the Acting Director role a few months later in December, 2012 and was appointed Director, Sales & Marketing December, 2013. Reporting directly to the CEO, I lead a team of 8 full-time and several part-time employees. My Role: • Creative direction, writing, and production all CPO collateral including the crucial Season launch brochure and campaign. • Lead the organization's promotional strategy and manage the CPO's advertising initiatives including print, radio, TV, digital, website and social media. • Oversee media relations and PR strategy. • Manage a multi-million annual budget, devise pricing structures, benchmark competitors, forecast revenue and manage ticket sales. • Develop the social media strategy and database management. Notable success: CPO's Carmina Burana Stanley Cup video went viral during the playoffs retweeted by the Calgary Flames, Sports Illustrated. • Non-profit arts organization management NEW for the15/16 Season: • New Website for June 2015: Secured a major grant and managed the redevelopment of a new CPO website launching in June 2015, the first overhaul in ten years. • Radical Collateral Redesign: Led a complete redesign of the organization's Season Brochure, re-inventing the size, format and layout of this key collateral for the organization. • Connecting with the Community: It's the 60th Anniversary 15/16 Season. Building on the new "The Music is Everywhere" slogan, spearheaded a creative/campaign concept to photograph the musicians of the CPO at iconic locations around Calgary including Stephen Avenue, a LRT platform and a Calgary first - being allowed to shoot images at the top of the iconic Bow Building overlooking the city! The concept places the CPO at the heart of the city of Calgary, to profile the musicians of this great Orchestra and to connect and engage Calgarians with Calgary's largest arts organization. Show less

  • Fairmont Hot Springs Resort
    • Fairmont Hot Springs, BC Canada
    • Marketing Manager
      • Oct 2008 - Oct 2012

      • Launched & marketed the inaugural East Kootenay Beer Festival. • Crisis PR: Alongside the Director of Marketing, managed the Media, Marketing and Social Media messaging during the Fairmont Hot Springs Mud Slide that shut down the resort and endangered the community during the peak season July 2012. • Responsible for resort marketing activities including website development, branding, copywriting and creative direction, advertising, collateral production, media relations, eblasts, social media and marketing strategy. • Implemented a four season marketing plan for a diverse portfolio of products featuring a ski area, three golf courses, seven F&B outlets, two RV parks, four retail outlets, hotel, real estate projects, recreational programs and Canada’s largest natural hot springs. Show less

  • Dark Arts Ltd
    • London, United Kingdom
    • Deputy Editor
      • 2004 - 2007

      • Organized and produced an internationally-distributed monthly music magazine. • Increased circulation and revenue via branded events, promotions and sponsorship. • Managed an international team of journalists, commissioned articles and photo sessions. • Expanded brand identity and developed international relationships and distribution. • Wrote and edited features, headlines and advertorial copy. • Adhered to strict publishing deadlines and worked with high profile, celebrity clients. Show less

  • Silva Screen Records Ltd.
    • Musicians
    • 1 - 100 Employee
    • International Marketing Manager
      • 1993 - 2004

      Silva Screen Records Limited London, UK • Led the international marketing strategy for a renowned independent music label. • Devised promotional schedules, product launch timetables and media plans. • Developed new product lines and sales strategies with retail and distribution partners. • Prepared budgets and sourced new accounts and licensing partners. • Planned and implemented marketing campaigns, media research and advertising spend. • Wrote copy, proofed and approved company collateral and product design. • Marketed the award-winning, best-selling UK Classical Artist album of 1996, Show less

Education

  • Royal Roads University
    Master of Arts - MA, Professional Communication
    2021 - 2023
  • Mount Royal University
    Certificate, Marketing and Strategic Communication
    2017 - 2018
  • Birkbeck, U. of London
    BA, Media & Humanities
    2003 - 2006
  • Birkbeck, University of London
    Diploma, Media Practise
    2003 - 2005

Community

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