Marion Fraisse
Agence de transformation positive at Off Green- Claim this Profile
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Bio
Experience
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Off Green
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France
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Marketing Services
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1 - 100 Employee
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Agence de transformation positive
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Apr 2021 - Present
Ville de Paris, Île-de-France, France Transform Sustainability Stakes into Meaningful Strategies & Impactful Communications. Clients : Nestlé Corporate, Orpea Corporate, Ogilvy Paris & London, Publicis and various start-ups in France and abroad
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The Shift Project
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France
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Research Services
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1 - 100 Employee
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Bénévole Communication
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Nov 2022 - Present
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Bayer Animal Health
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Germany
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Veterinary
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300 - 400 Employee
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Head of Marketing & Communications - China (expatriate)
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Jan 2019 - Mar 2021
Bejing, China • Build the local Marketing Team of 9 local talents • Drive growth through various product launches and distribution channel development • Develop consumers strategy in a strong competitive environment in both offline & online channels • Support the rapid growing E-Commerce business • Actively liaise with the Head Office to sharpen the Global Marketing and Retail Strategy for the fastest growing market in the world
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Senior Brand Manager - France
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Feb 2015 - Dec 2018
Paris, France • Drive growth strategy, brand building and innovation plan • Build 360° marketing campaigns (TV, Digital, Print, PR) • Develop relationships with the retail and e-commerce partners • Support Sales team (providing relevant insights and tools) • Drive solutions that meet the evolving needs of the targeted consumers • Lead multiple projects with international and cross functional teams • Monitor and perform sales objectives
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Into The World
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United States
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Retail
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Traveler
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Feb 2014 - Sep 2014
Southeast Asia, Pacific, South of America, Caribbean Lessons learnt of this unique journey: - The most valuable lessons in life must be experienced - Stop thinking so much and act! - Seek out people with different beliefs and views of the world to yours and get to know their side of the story
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Nestlé Suisse
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Switzerland
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Restaurants
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Marketing Manager - Switzerland
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Jul 2012 - Dec 2013
Vevey, Switzerland • Manage the entire life cycle of a product launch and define new portfolio • Co-lead the development and implementation of product strategy and promotional elements • Promote tools and training to support the sales team • Analysis and interpretation of brand and business results translated into actionable insights • Launch the new official website (content management)
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Assistant communication for a sustainable-oriented travel agency
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Sep 2011 - Mar 2012
Volunteer work during my master degree – France • Develop a digital marketing strategy to promote an eco-friendly travel concept
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Sales & Marketing – part time jobs while studying
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2008 - 2011
• Business development • Commercial presentations to large audience • Outperformed sales objectives
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Marketing Assitant (internship)
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May 2009 - Sep 2009
Hasede, Niedersachsen, Germany • Contribute to the creation of communication material and translation into German-French
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Education
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University of Cambridge
Sustainability Leadership, Sustainability -
International Terra Institute
MBA in Sustainability (RSE et Développement Durable), Sustainability (RSE et Développement Durable) -
KEDGE Business School
Master's degree, Business, Management, Marketing, and Related Support Services -
Universität Hannover / University of Hanover
Bachelor's degree, General Sales, Merchandising and Related Marketing Operations -
Wakaw High School, Saskatchewan, Canada
Graduation