Marion Fraisse

Agence de transformation positive at Off Green
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, FR

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Experience

    • France
    • Marketing Services
    • 1 - 100 Employee
    • Agence de transformation positive
      • Apr 2021 - Present

      Ville de Paris, Île-de-France, France Transform Sustainability Stakes into Meaningful Strategies & Impactful Communications. Clients : Nestlé Corporate, Orpea Corporate, Ogilvy Paris & London, Publicis and various start-ups in France and abroad

    • France
    • Research Services
    • 1 - 100 Employee
    • Bénévole Communication
      • Nov 2022 - Present
    • Germany
    • Veterinary
    • 300 - 400 Employee
    • Head of Marketing & Communications - China (expatriate)
      • Jan 2019 - Mar 2021

      Bejing, China • Build the local Marketing Team of 9 local talents • Drive growth through various product launches and distribution channel development • Develop consumers strategy in a strong competitive environment in both offline & online channels • Support the rapid growing E-Commerce business • Actively liaise with the Head Office to sharpen the Global Marketing and Retail Strategy for the fastest growing market in the world

    • Senior Brand Manager - France
      • Feb 2015 - Dec 2018

      Paris, France • Drive growth strategy, brand building and innovation plan • Build 360° marketing campaigns (TV, Digital, Print, PR) • Develop relationships with the retail and e-commerce partners • Support Sales team (providing relevant insights and tools) • Drive solutions that meet the evolving needs of the targeted consumers • Lead multiple projects with international and cross functional teams • Monitor and perform sales objectives

    • United States
    • Retail
    • Traveler
      • Feb 2014 - Sep 2014

      Southeast Asia, Pacific, South of America, Caribbean Lessons learnt of this unique journey: - The most valuable lessons in life must be experienced - Stop thinking so much and act! - Seek out people with different beliefs and views of the world to yours and get to know their side of the story

    • Switzerland
    • Restaurants
    • Marketing Manager - Switzerland
      • Jul 2012 - Dec 2013

      Vevey, Switzerland • Manage the entire life cycle of a product launch and define new portfolio • Co-lead the development and implementation of product strategy and promotional elements • Promote tools and training to support the sales team • Analysis and interpretation of brand and business results translated into actionable insights • Launch the new official website (content management)

    • Assistant communication for a sustainable-oriented travel agency
      • Sep 2011 - Mar 2012

      Volunteer work during my master degree – France • Develop a digital marketing strategy to promote an eco-friendly travel concept

    • Sales & Marketing – part time jobs while studying
      • 2008 - 2011

      • Business development • Commercial presentations to large audience • Outperformed sales objectives

    • Marketing Assitant (internship)
      • May 2009 - Sep 2009

      Hasede, Niedersachsen, Germany • Contribute to the creation of communication material and translation into German-French

Education

  • University of Cambridge
    Sustainability Leadership, Sustainability
    2021 - 2021
  • International Terra Institute
    MBA in Sustainability (RSE et Développement Durable), Sustainability (RSE et Développement Durable)
    2022 -
  • KEDGE Business School
    Master's degree, Business, Management, Marketing, and Related Support Services
    2010 - 2013
  • Universität Hannover / University of Hanover
    Bachelor's degree, General Sales, Merchandising and Related Marketing Operations
    2009 - 2010
  • Wakaw High School, Saskatchewan, Canada
    Graduation
    2005 - 2006

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