Mario Foresta, CDMP

Director of Marketing & Creative at HYPPE BAR
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Location
San Clemente, California, United States, US

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Experience

    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Director of Marketing & Creative
      • Nov 2022 - Present

      Irvine, California, United States Developing and implementing marketing strategies, overseeing marketing campaigns, managing brand image and creative direction, creating content, analyzing marketing data, budget management, and providing leadership to the marketing and creative teams.

    • Financial Services
    • 1 - 100 Employee
    • Creative Director
      • Sep 2021 - Feb 2023

      Los Angeles, California, United States As Creative Director and Marketing Manager, I'm responsible for the rebranding of Torch Enterprise line of disposable Vape Pens and Cartridges. This includes defining and developing a new Brand Identity, graphic language, all digital assets, new website, and marketing materials.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Senior Art Director
      • May 2021 - Jan 2023

      Los Angeles, California, United States Developed Brand Identity and Interior UI/UX for Illa Canna and their new Jefferson Park dispensary. Also develope graphic language for all outgoing marketing and digital marketing materials. Packaging designs for cannabis and beverages. Developed branding guidelines for Delta Beverage (parent company).

    • Professional Graphic Designer / Brand Consultant
      • Jan 2018 - Jan 2023

      San Clemente, California, United States Services include Logo, Brand Book, Web, and Packaging Design, Social Media Management and Content Creation for the Cannabis, CBD, and Commercial markets. Clients include: Anheuser-Busch, Global Industry Enterprises, Ramona Hights, Kiva Confections, Hat Club, Golden Road Brewing, Grant Maury Construction, Ryze Vape, Bree Hughes Real Estate, San Clemente Preschool

    • United States
    • Printing Services
    • 100 - 200 Employee
    • Associate Art Director
      • Jan 2021 - May 2021

      Irvine, California, United States Working with Creative Director and Art Director to execute the design and global distribution of Social Media and Web content.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sr. Design Manager
      • Jul 2012 - Dec 2020

      Irvine Manage the New Era Design Department, mentoring team of 4, overseeing collaborations, including Product and Marketing Content Design with over 60 brands within the Action Sports, Streetwear, Fashion, and Music industries. Clients include: Supreme, Troy Lee Racing, Coachella Music Festival, Birdman, TB12, Stussy, Kendrick Lamar, Kid Cudi, DJ Khaled, Los Angeles Dodgers, Redbull, Fear of God, Anheuser-Busch, The Grammys

    • Design Manager
      • Jan 2010 - Jun 2012

    • Product Designer
      • Jul 2006 - Jan 2010

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Sr Product Designer
      • Apr 2008 - Oct 2008

      Inglewood, CA Managed Design and Manufacturing teams for full Color Sublimation Printing, cutting, and sewing from our in-house facility in DTLA.

Education

  • University of California, Santa Barbara
    Bachelor's degree, Fine/Studio Arts, General
    2000 - 2004
  • Digital Marketing Institute
    Digital Marketing Professional, Digital Marketing
    2020 - 2021
  • La Salle High School
    1996 - 2000
  • freeCodeCamp

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