Data Analyst - Marketing Intelligence

• Sep 2022 - Present

- Leverage data to perform intensive analysis across all areas of Annalect's clients business to improve operational efficiency and streamline process. - Create dashboards and reports to regularly communicate results and monitor key metrics. - Design digital attribution models to understand ROI of each marketing channel. - Transform complex analytics-derived insights into compelling communications that are clear, concise, and suited to a variety of audiences. - Present findings to senior management of Annalect's clients to guide business decisions. Show less

Guest Professor

• Jan 2023 - Present

Lecturer on the following programs: - MDA / Master en Data Analytics Lecturer on the following programs: - MDA / Master en Data Analytics

Head Sales & Marketing

• Mar 2022 - Aug 2022

- Lead strategy and execution of Marketing & Sales. Be responsible for plans, assets, communications, and execution across all channels. - Build, maintain, catalog and improve the reports needed to run the marketing and SDR organisation on a day-to-day basis using internal BI tools, Hubspot and other data streams. - Analyze marketing performance in comparison to goals/objectives and identify areas of opportunity the organization can examine to improve lead volume and profitability. - Develop data-driven insights and recommendations on pipeline, segmentation, targeting, and sales motion. - Improve sales funnel metrics such as conversion rates. Show less

Customer Success Manager

• May 2021 - Mar 2022

- Drive acquisition and user activation of GfK's new SaaS data analytics platform: gfknewron.- Provide excellent Client Management across current engagements, being measured against NPS, active user base growth and returning users.- Proactively engage with clients on new use cases, showcasing the value of the application and how it helps the client to get the job done.- Deliver quantitative results and actionable insights.

Account Manager

• Jul 2014 - May 2021

Main responsibilities:- Build and maintain strong client relationships, inspiring confidence in GfK's clients. - Consult with clients about how to leverage the power of GfK’s insights to best support their business.- Manage overall client relationship with GfK, liaising with internal departments to provide a client centric experience.

Co-Founder

• 2019 - 2020

Co-founder of a grocery marketplace. We designed an online marketplace of fruit & vegetables and also a b2b fruit delivery service for offices, reaching a MRR of €1k. Co-founder of a grocery marketplace. We designed an online marketplace of fruit & vegetables and also a b2b fruit delivery service for offices, reaching a MRR of €1k.

Market Researcher

• Dec 2013 - Jun 2014

Main responsibilities: - Design of market research studies. - Ellaboration of proposals. Main responsibilities: - Design of market research studies. - Ellaboration of proposals.

Financial Analyst (Intern)

• May 2013 - Sep 2013

Main responsibilities: - Register product reception and check out. - Report the closing of accounting periods. Main responsibilities: - Register product reception and check out. - Report the closing of accounting periods.

Shop assistant

• Jul 2012 - Sep 2012