Director of Promotions and Education

• Jan 2023 - Present

Business Development and Communication Consultant

• Sep 2020 - Dec 2022

Teacher of Business English

• Oct 2019 - Dec 2022

Sales director

• Jul 2016 - Feb 2020

Purpose of the role: Retain market leading position and deliver constant and sustainable income growth and profitability through: • Improvements in sales teams management and their professional development; • Exerting decisive influence on shaping our product in line with the requirements of the market, particularly school curricula reform in Croatia; • Development of new and profitable partnerships Notable achievements: • 22% growth in the sales of didactical materials through introduction of consultative sales process with individual and team sales pipelines being planned and monitored in CRM; • Initiating, negotiating and bringing to signature the exclusive distribution contract for Croatia with Cambridge University Press, which will significantly contribute to both parties' competitive edge in secondary school market, opening potential for at least 2 – 3 million HRK per anum of new business • Recruited a new team of sales reps just two and a half months ahead of adoptions closing time in 2019 - developed, coached and supervised them to achieve a market share growth of 20%. Repeated all that in 2020 in grades 2 and 3, resulting in the increase in revenues from secondary schools of HRK 25.000.000,00. • In the course of the above, enhanced the sustainability of the sales effort by securing a solid pool of top sales talent for years to come. Show less

Regional Manager Western, Northern and South-Eastern Europe

• 2013 - Jun 2016

Purpose of the role: Contribute to achievement of global leadership by ensuring our competitiveness through Optimum reach in terms of market coverage and intensity of our sales activities in the markets; influencing the right content and delivery for the given markets and adequate pricing; developing long term high value relationships with partners and stake holders in educational markets; exceeding sales targets ultimately. In addition to the core accountabilities of my previous role, my territory was expanded by 12 additional, mature and competitive markets at this point, so I became responsible for the sales budget of 19,1 million sterling, and cost budget of 2,2 million. Most notable achievements:o Facilitated transition from print (rental system) to digital delivery (purchase) in Netherlands through optimal pricing and margins policies arrived at through complex, but collaborative negotiations with distributors and bookhouses;o Refocused our activities and approach to sales targetting/team management in BeNeLux, Germany and Switzerland, ensuring tracked, commercially effective approach in line with OUP vision and values;o Re-constructed team/market coverage in Switzerland, BeNeLux and France improving sales to cost ratio;o Improved our margins and competitiveness of our local pricing by reconstructing distribution network in Belgium, Croatia and France by terminating exclusivities/introducing replacements for underperforming distributors;o Improved our margins on dictionaries in Germany by 10% through successful negotiation with Cornelsen;o Successfully recruited Area Managers for UK and CH, and developed the other six, bringing three of them up to the next level and international responsibilities Show less

Regional Manager, South-Eastern Europe

• Aug 2008 - Apr 2013

o Managed OUP ELT offices in the territories I was responsible for, ensuring profitable sales and sustainable development. o Developed and managed regional teams' performance• Developed directly (Greece, Croatia, Serbia, Bulgaria) or influenced (UK) sales/adoption targeting/territorial planning in Salesforce CRM database.o Developed new partnerships and sales channels ensuring cost effective and reliable distribution, as well as good pricing and healthy margins for OUP:o Contributed to publishing strategy by influencing a number of market specific projects in Croatia, Slovenia, Serbia, Bosnia, Greece, and most recently Ukraine Show less

FLT Distribution Director

• Feb 2008 - Aug 2008

ELT Consultant, Croatia

• 1998 - Feb 2008

English teacher

• Mar 1991 - Aug 1997