Paid Social Account Executive

• Feb 2022 - Present

• Elaboración de planes de campañas de pago en redes sociales basados en briefings tácticos. • Responsable de la puesta en marcha y ejecución de los planes tácticos para social media. • Ejecución y optimización de las campañas de pago siguiendo las best practices. • Medición e interpretación de los resultados y elaboración de informes de seguimiento y cierre. • Comunicación con el cliente. Clientes: Hasbro, Danone, Dr. Oetker, Subway, Allergan, entre otros. • Elaboración de planes de campañas de pago en redes sociales basados en briefings tácticos. • Responsable de la puesta en marcha y ejecución de los planes tácticos para social media. • Ejecución y optimización de las campañas de pago siguiendo las best practices. • Medición e interpretación de los resultados y elaboración de informes de seguimiento y cierre. • Comunicación con el cliente. Clientes: Hasbro, Danone, Dr. Oetker, Subway, Allergan, entre otros.

SEM & Paid Social Account Manager

• May 2019 - Sep 2021

PERFORMANCE• Defined, launched, monitored and optimized Prospecting, Remarketing and Reengagement campaigns in Facebook Ads.• Defined, launched, monitored and optimized Google Ads campaigns (Search, Shopping, Display and Video).• Participated in the creation and optimization of LinkedIn Ads and Microsoft Advertising campaigns.• Analyzed daily results, reporting to clients and giving feedback using Google Data Studio and Google Analytics.• Elaborated and presented proposals to new potential clients.Part of the team that managed the performance campaigns for Air Europa, Bershka, Zara, Bodeboca, Juguetilandia, among others.BRANDINGActive role (as an account manager) in biddeo.me, a new tech-oriented platform focused on optimizing awareness and consideration video campaigns.• Planned online video campaign in the main traffic channels: Youtube, Facebook Platform, Twitter, Tik Tok, Programmatic, etc• Elaborated proposals: definition of audiences and estimation of CPV and CPM.• Launched and monitored online video campaigns.• Reported results and gave feedback to clients on a daily basis.Main clients: Hyundai, Repsol, XTB, Universal, Disney, Dea Planeta, Meetic, Goliath, ESIC, Conforama, Martiderm, Foot District, Bershka, Bimba y Lola, A Contracorriente, Filmax, Selecta Visión, FlixOlé. Show less

Performance Marketing Trainee

• Feb 2019 - Apr 2019

Grandes Cuentas & Brand Experience

• Jun 2018 - Jan 2019

Part of the Key Account & Brand Experience Department: • Monitored active CPM campaigns (Display, Brand Day and Brand Week, Special actions, ROS, etc). • Ensured that impression and CTR deals were reached. • Checked campaign discrepancies when finished. • Helped with administration tasks. • Participated in the elaboration of commercial proposals. Part of the Key Account & Brand Experience Department: • Monitored active CPM campaigns (Display, Brand Day and Brand Week, Special actions, ROS, etc). • Ensured that impression and CTR deals were reached. • Checked campaign discrepancies when finished. • Helped with administration tasks. • Participated in the elaboration of commercial proposals.

Sales Assistant in Zara

• Aug 2017 - Nov 2017

• Provided information to customers regarding product pricing, features, and availability. • Ensured that good housekeeping standards were maintained on the shop floor throughout the day. • Helped in organizing and arranging the stockroom. • Provided information to customers regarding product pricing, features, and availability. • Ensured that good housekeeping standards were maintained on the shop floor throughout the day. • Helped in organizing and arranging the stockroom.

User Experience Trainee

• Apr 2017 - Jun 2017

Part of the User Experience team: • Checked customer reviews and ratings. • Dealt with customer complaints (bad experience management). • Rewarded loyal users to optimize customer retention. • Communicated with partners/restaurants to improve customer service. Part of the User Experience team: • Checked customer reviews and ratings. • Dealt with customer complaints (bad experience management). • Rewarded loyal users to optimize customer retention. • Communicated with partners/restaurants to improve customer service.