Mario García Cruz
Senior Public Relations Account Executive at Dialogue Marketing Communications- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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Bio
Experience
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Dialogue Marketing Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Public Relations Account Executive
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Apr 2022 - Present
Planning and execution of communication and PR strategies in Latam markets. Coordination of PR activities across Latin America. Link between agency and clients to generate a functional and professional relationship (communication in English and Spanish). Supervision and creation of communication content such as press releases, hook stories, etc. Development of communication materials such as key messages, media brefing books, etc. Supervision of Account Executives and Assistant Account Executives to achieve the KPI's of the accounts. Coaching Account Executives and Assistant Account Executives to encourage them to develop their professional skills. Current clients: vivo. Former clients: FONDEADORA, Crediclub. Show less
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Senior Public Relations Account Executive
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Apr 2021 - Apr 2022
Planning and execution of communication and PR strategies in Mexico. Coordination of PR activities across Latin America with local teams. Link between agency and clients to generate a functional and professional relationship (communication in English and Spanish). Creation of communication content such as press releases, success stories, hook stories. Development of communication materials such as key messages, media brefing books, etc. Supervision and management of Account Executives and Assistant Account Executives to achieve the KPI's of the accounts. Coaching Account Executives and Assistant Account Executives to encourage them to develop their professional skills. Clients: Microsoft and AMD. Show less
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another
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Mexico
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Public Relations and Communications Services
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200 - 300 Employee
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PR Account Executive
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Jul 2017 - Jul 2021
Planning and execution of communication and PR strategies in Mexico and Latin America.Link between the agency and the clients to generate a functional and professional relationship (communication in English and Spanish).Creation of communication content such as press releases and hook stories.Support in pitches and new business proposalsRelation with journalists to generate stories and interviews for technology brands.Media training for spokespeople in order to improve their skills.Development of branding documents such as boiler plate, key messages, FAQ.Planning and execution of events for different brands.Coaching Account Assistants and Trainees to encourage them to develop their professional skills.Clients: Sophos (regional), Auronix, SkydropX, HostGator (regional), Waze (regional), Aivo (regional), OSIsoft (regional), TikTok, Sony Mobile, UiPath, SinDelantal, Stori, TrueHome, GoTandem. Show less
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Executive Assistant
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Jul 2016 - Jun 2017
Development and diffusion of editorial content for sources such as General Interest, Technology, Business and Marketing.Exposure of brands in a several number of Mexican, Colombian, Chilean, Argentinian and Peruvian media with interviews, press releases, hook stories.Execution of strategic communication plans.Communication link between brands and media.Coordination and organisation between the Account area with the other ones such as Monitoring and Editorial.Communication and PR Services for different Technology brands, for instance, Waze, Weebly, iContact. Show less
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Trainee
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Nov 2015 - Jun 2016
Development of media and journalists data base of Chile, Colombia, Peru and Argentina.Writing, translation and diffusion of press releases, hook stories, etc.Relation with the most important Mexican media in order to generate coverage for clients such as Waze, Zendesk (CRM Software), Mercadoni, GAIA Design, etc.
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Facultad de Ciencias Políticas y Sociales (UNAM)
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Mexico City Area, Mexico
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Assistant Professor
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Jan 2017 - Jun 2017
Giving lessons of subjects like Public Relations, Public Opinion and Propaganda. Solving doubts and concerns of University students. Research and recommendations of fonts that can be read by the learners to deepen their knowledge. Marking tasks, projects and examination according to strict evaluation parameters. Giving lessons of subjects like Public Relations, Public Opinion and Propaganda. Solving doubts and concerns of University students. Research and recommendations of fonts that can be read by the learners to deepen their knowledge. Marking tasks, projects and examination according to strict evaluation parameters.
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Education
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Facultad de Ciencias Políticas y Sociales (UNAM)
Licentiate degree, Ciencias de la Comunicación -
Facultad de Contaduría y Administración (UNAM)
Diploma, E-Commerce/Electronic Commerce