Experience

Universidad Mexiquense del Bicentenario

• Mexico
• Higher Education
• 1 - 100 Employee

• Subdirector de Vinculación y Extensión Universitaria

  • Mar 2023 - Present

  Elaboración y ejecución de programa anual de vinculación y extensión, de presupuesto anual, así como coordinación de programa editorial y difusión para el organismo. Coordinación de servicio social con estudiantes y sectores público, privado y social. Desarrollo empresarial, Vinculación, Educación continua, de difusión, programa de seguimiento a egresados, elaboración de campañas institucionales y promoción de programas educativos. Búsqueda de convenios interinstitucionales, coordinación de medios para difusión de actividades de la universidad. Con la Dir Académica, establecimiento y ejecución de eventos, conferencias, exposiciones, cursos y actividades en gral. Plan de acción para promover la participación de empresas, industrias y profesionales de la región. Convenios con sectores privados, públicos y sociales para diferentes actividades como residencias y prácticas, servicio social, visitas, conferencias, bolsa de trabajo. Todo con ayuda de un equipo de diez personas reportando a mi cargo: Vinculación y desarrollo empresarial, Educación continua, Difusión y Extensión, Servicio Social y Seguimiento Egresados y Actividades Culturales y Deportivas Show less



Ibero 90.9

• Musicians
• 1 - 100 Employee

• Head of Modoavion -Radio Program that airs every Friday 17-19hrs (CST), UTC-6

  • Nov 2015 - Nov 2021

  Head of radio program Modoavion, broadcast live every Friday until nov 2021 from 17 to 19 hrs on ibero909.fm mixcloud.com/modoavion909. Creating #FutureClassics and a little of musical archeology. TW: @modoavion909 FB: @modoavion909

• Head of Promotion, Trade and MKT

  • Jul 2017 - Oct 2021

  Integral project manager. MKT strategy (advertising campaigns, digital, radio), budget planning and exercise. Search for alliances, sponsorships and/or coverage (150+) with record labels, brands, museums, streaming platforms (Apple, Spotify, Amazon), festivals: (Austin City limits, Vive Latino, Ceremonia, Corona, Trópico, etc), Expos: (Cervantino, FIL, Film Festivals, Morelia, Los Cabos), Institutions and publishers (UNAM, Fundación Bancomer, MUNAL, Chopo, IFAL, Chilango, Gatopardo, Gandhi, Morelia Film Fest, Los Cabos Film Fest), brands: (Vans, Adidas, Volaris) generating synergies with content, interviews, broadcasts and dynamics on site and RRSS. PR coordination with influencers, personalities and/or talent for interviews/special events/promotional programs. Event organization/search and hiring of talent: (anniversary parties Lunario 1200 pax, Tropicana 650, Pata Negra, Satellite session 700 pax. Head of the Modoavión program broadcast during seven years on Fridays 17-19 pm.Achievements: - 4,300 million pesos in sponsorship during 2018 and 2019 (up to pandemic) in tickets, meals, donations, exchange publications, plane tickets, lodging, transportation, etc- Rise from 35th to 25th place in public and social radio CDMX (INRA) (April 2020-Sep2022)- Campaigns achieved 5% organic growth in social media between April 2020 and Sept 2022 - Creation of Ibero909's first commemorative vinyl with a 500-unit print run. Negotiation with multiple record labels- Introduction of 909 promotional products for marketing in U Iberoamericana stores Show less



Yelp

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Regional manager

  • Oct 2013 - Nov 2016

  Responsible for all related to the landing of the site in CDMX and in its different stages in GDL, MTY, PUE, MID, TIJ and OAX. Site adaptation to LATAM, as well as adaptation and implementation of the MKT plan, PR and generation of alliances with local producers/stores/restorans/brands and NGO's focused on generating on/offline community. CRM administration, weekly newsletter creation, digital campaign based on company's milestones oriented to get traffic to the site. Analysis and learning through data and KPI's for refocusing. Organizer of weekly events (20-500 pax). In growth stage, search, recruitment, team development and coaching of ambassadors in the six cities, advising and creating development strategies. Achievements: - Site adaptation and launch in 6 months - Expansion to 6 cities in 1 year with brand ambassadors - 100k users registered in two years - 120 average elites (heavy core users of the site) - With different strategies, 4% of the newsletter redemption - Successful PR plan achieving influencers mentions in major national TV and Radio programs - Events with 500+ pax of attendance verified via check in app Show less



Rancho Digital

• Ciudad de México y alrededores, México

• Product Manager Heineken

  • Jun 2011 - Jun 2013

  Execution of digital strategy (site, Digital) aligned with international agency, according to brand milestones (legacy, Man of the World, Champions and James Bond) and present market stage in LATAM. Synergy between client/advertising agency/PR agency and digital agency supporting/creating strategies/content/campaigns/promotions/activations (Winter beach Playa del Carmen, Vice, Möet). In charge of a team of five people between CM's, designers and IT reporting to Brewery and HQ in Amsterdam. Achievements: - Creation of content/campaigns/promotions extras to main goal on site and RRSS (Champions: Credentials Campaign, Road to the final). James Bond (Crack the code). Episodes (bottle design campaign) - Stable organic growth in FB, TW and IG monthly of 100 users per network generating traffic to the site - Increased engagement and conversation after data/competition/local market analysis adapting topics week by week Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Manager Project

  • Jan 2010 - Sep 2010

  Doodle4Google Project Coordinator (Mexico & LATAM -CO, CHI, ARG, MX-): supervision thru agencies and strategic suppliers of MKT, SEM, SEO and SMO such as INBA, INAH and Conaculta. Management of Google Ads. Digital product/contest activations, event logistics and promotions; newsletters and press conferences. Budget management. Achievements: - Organization, logistics and execution of VibraMexico promo (World Cup promotion on YouTube dedicated channel). - Coordination, logistics and execution of Sketch up Mexico. - Coordination of visit to Vinton Cerf (father of the internet) - Organization of talks Guillermo Perezbolde Show less



Grupo Sanborns SA de CV

• 100 - 200 Employee

• New Business Manager

  • Feb 2006 - Aug 2009

  Biggest achievement: To have placed Sanborns trade mark coffee in all Volaris, both domestic and international flights. Biggest achievement: To have placed Sanborns trade mark coffee in all Volaris, both domestic and international flights.



W Hotels

• Hospitality
• 700 & Above Employee

• Sales Marketing Manager

  • May 2003 - Nov 2005

  Launch the Hotel premises in Mexico, marketing and sales strategies focused on entertainment segment (prospecting, enhancing the segment). Event planner, synergies with brands, business chambers and media. Promotions strategy according to development stages. Two vias communication between PR and ad agency. Internship: E-Cornell University. Leadership Management Internship: Media management in Crisis situations. Launch the Hotel premises in Mexico, marketing and sales strategies focused on entertainment segment (prospecting, enhancing the segment). Event planner, synergies with brands, business chambers and media. Promotions strategy according to development stages. Two vias communication between PR and ad agency. Internship: E-Cornell University. Leadership Management Internship: Media management in Crisis situations.



EMI Music

• United States
• Musicians
• 700 & Above Employee

• Label Manager

  • Jun 2001 - Mar 2003

  Label Manager within the LATAM marketing pool planning mkt strategies as well as events and everything related to talent promotion. Sales, distribution, promotion and tours. Label Manager within the LATAM marketing pool planning mkt strategies as well as events and everything related to talent promotion. Sales, distribution, promotion and tours.