Experience

Spring Impact

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing and Communications Officer

  • Oct 2022 - Present

  ● Enhanced the promotion plan of the first cohort-based programme delivered outside the UK, recruiting hundreds of socially driven organisations by applying PR, email marketing and social media promotion strategies. ● Planned and delivered the marketing strategy to announce the online training course 'Getting Scale Ready', surpassing by 10% the goal of paid participants. ● Led the brand awareness strategy by identifying and participating in national and international social and environmental focus events, increasing the acknowledgement of our services among potential partners and funders. ● Improved the social media promotion strategy, increasing organically by 4% monthly followers on LinkedIn. Show less



Instituto Cervantes

• Spain
• Government Administration
• 700 & Above Employee

• Customer Service and Social Media Executive

  • Jun 2022 - Oct 2022

  ● Enhanced the promotion strategy through social media, tripling the enrolments in comparison to the previous year by generating content and raising interest in learning Spanish. ● Managed the customer experience by guiding students to enrol in the courses and giving useful information. ● Promoted Hispanic culture in the UK by delivering cultural and social events. ● Enhanced the promotion strategy through social media, tripling the enrolments in comparison to the previous year by generating content and raising interest in learning Spanish. ● Managed the customer experience by guiding students to enrol in the courses and giving useful information. ● Promoted Hispanic culture in the UK by delivering cultural and social events.



Hudbay Peru S.A.C.

• Peru
• Mining
• 300 - 400 Employee

• Corporate Communications Supervisor

  • Feb 2019 - Aug 2021

  ● Developed the external communication plan by improving the experience of local communities with the brand, generating awareness of the company's responsible actions by increasing by 20% positive sentiment news. ● Designed the PR, media relations, and sponsorship strategy, being part of 5 main mining events and workshops. ● Managed external communications during social conflicts and crisis events, offsetting the news sentiment in regional and national media. ● Monitored the implementation of Data Analytics and Artificial Intelligence software, identifying insights and trends to enrich communications. ● Improved LinkedIn's institutional account, tripling the followers in 1 year and achieving one of the highest engagement rates in the sector. ● Created new internal communication channels, like the internal Facebook group and the Closed-Circuit TV system in the mining unit, achieving 60% of the total employees in the Facebook community. Show less



Línea 1 del Metro de Lima

• Peru
• Truck Transportation
• 1 - 100 Employee

• Communications Coordinator

  • Dec 2016 - Feb 2019

  ● Led the marketing communication strategy, improving customer experience by reducing the expected number of complaints by 10% and maintaining the general satisfaction level with the service by over 90%. ● Developed media relations by leading meetings and activities with stakeholders, reinforcing corporate image, and maintaining high brand recall among users. ● Shaped the use of owned channels across different touchpoints to ensure proper transport system use, keeping the number of incidents below the 3% limit. ● Executed press conferences with high-profile authorities by managing the logistics and press relations and achieving high media coverage. ● Updated the crisis communication manual, reducing the company's response time to incidents by 20% and minimising the negative impact of possible crises. ● Optimised the workload and costs of the Communication area by creating branding manuals to maintain communication signage. ● Revamped decentralized internal communication strategies to connect with geographically dispersed employees, optimizing company resources by 10%. Show less



Independiente / Freelance

• Chile
• Technology, Information and Internet
• 1 - 100 Employee

• Communications Consultant

  • Oct 2016 - Dec 2016

  ● Developed an internal communication protocol for the Peruvian Red Cross, align the efforts of the national headquarters and its 43 branches, and reinforce its external image. ● Coordinated the Press Room at CADE Business 2016 (The Annual Conference of Executives), coordinating the main journalists in the country and disseminating the major event incidents. ● Developed an internal communication protocol for the Peruvian Red Cross, align the efforts of the national headquarters and its 43 branches, and reinforce its external image. ● Coordinated the Press Room at CADE Business 2016 (The Annual Conference of Executives), coordinating the main journalists in the country and disseminating the major event incidents.



ADN Consultores

• Peru
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Consultant

  • Apr 2014 - Sep 2016

  ● Improved the communication strategy of PBF (oil & gas) to be positioned as the third competitor in the fuel market, exceeding by 50% expected volume sales in the first year.● Developed the communication strategy of AUNA private health centre, positioning doctors as leading experts and enabling its inclusion in the private health insurance system, representing 60% of its revenue.● Enhanced and evaluated the communication skills of top executives through workshops and media training, optimizing relationships with audiences.● Built institutional relations with opinion leaders, achieving the dissemination of key messages through specialists creating greater credibility on critical issues.● Diminished the impact of possible crises through the implementation of communication audits and the development of crises manuals, assessing reputational risk to different scenarios.● Collaborated on the PR strategy of the Telethon event, establishing alliances with different stakeholders and surpassing by 30% of the collection goal, after four years without doing so. Show less

• Junior Public Relations Consultant

  • Oct 2011 - Mar 2014

  ● Improved the communication strategy of PricewaterhouseCoopers (PwC) positioning its staff as leading experts in different fields, increasing visibility to gain new clients.● Mediated partnerships for PwC and key business media by creating an annual ranking of the most admired companies, which continues to date.● Consolidated the CSR project 'Drytex Weaving School' of textile company Sudamericana de Fibras, by tripling the number of students enroled in the first 2 years and generating partnerships with institutions.● Directed media workshops with the National Police and the airport logistics operator (Talma) exhibiting the drug and contraband detection procedure at Lima International Airport, increasing positive sentiment in news reports.● Delivered key messages to strengthen the institutional relation between Talma and the air traffic regulatory entities.● Developed a communication strategy that increases awareness of and raises sponsorship for NGO Action Against Hunger's efforts to fight anemia in Peru. Show less



TIRONI

• Chile
• Business Consulting and Services
• 1 - 100 Employee

• Public Relations Intern

  • Mar 2011 - Oct 2011

  ● Achieved a two-fold increase in the number of visitors to the Mistura International Gastronomic Fair, the most important in the country, as well as developed relationships with specialized national and international media, positioning Peru as a world-class gastronomic destination. ● Coordinated the media call for the opening event of the Lima Outlet Center Los Portales, contributing to its first-year sales goals. ● Contributed to achieving sales targets in the first year of the Umbro brand being the official clothing of the Peruvian National Football Team. Show less



SOS Children's Villages International

• Austria
• Non-profit Organizations
• 700 & Above Employee

• Marketing Intern

  • Mar 2010 - Aug 2010

  ● Improved internal and external communication channels by managing and optimizing them. ● Produced content for social media and the institutional magazine, featuring SOS Children's Villages' alumni success stories. ● Improved internal and external communication channels by managing and optimizing them. ● Produced content for social media and the institutional magazine, featuring SOS Children's Villages' alumni success stories.