Experience

Balfour Capital Group

• Switzerland
• Financial Services
• 1 - 100 Employee

• Business Development Europe and Social Media Marketing Consultant

  • Mar 2023 - Present

  As the Business Development Europe and Digital Marketing professional at Balfour Capital Group, I spearheaded strategic initiatives to drive growth and expand our presence in the European market. With a focus on digital marketing, I implemented innovative strategies to enhance brand visibility, attract new clients, and nurture existing relationships. Through comprehensive market research and analysis, I identified key target segments and developed tailored marketing campaigns to effectively reach and engage our audience. Leveraging various digital channels, including social media, email marketing, and content creation, I successfully increased brand awareness and generated high-quality leads. Collaborating closely with the sales team, I established and nurtured relationships with clients and partners across Europe, driving business opportunities and fostering long-term partnerships. By understanding their unique needs and aligning our offerings, I consistently delivered solutions that exceeded expectations and drove revenue growth. I played a pivotal role in exploring new markets and identifying strategic business opportunities. By analyzing industry trends and competitive landscapes, I provided valuable insights to senior management for informed decision-making and market positioning. Additionally, I championed the development and optimization of the company's digital infrastructure, implementing robust CRM systems and marketing automation tools to streamline processes and enhance efficiency. This resulted in improved lead generation, conversion rates, and overall business performance. My experience in business development and digital marketing, combined with my strong analytical and strategic mindset, enabled me to drive tangible results and contribute to the overall success of Balfour Capital Group. I am proud to have played a key role in expanding our footprint in Europe and driving our digital marketing initiatives to new heights. Show less



Concorder

• Product Manager

  • Jan 2021 - Present

  Concorder is a webapp designed to make decisions in any type of group faster, more inclusive and rich in the contributions of all participants. Allows you to: - propose and share a proposal with your group in less than a minute - discuss, contribute to the text of the proposal, evaluate and add solutions by all participants - moderate and enrich the proposal and the solutions on the basis of the consensus and the evaluations expressed by the participants - make informed group decisions rich in the skills and points of view of all participants Show less



Pet Media Group (PMG)

• Sweden
• Internet Publishing
• 1 - 100 Employee

• Portals Management Consultant

  • Jan 2021 - Jan 2023

  I worked as a strategic consultant for the management, technical updates, positioning on search engines and community building of Pet Media Group websites with particular reference to the Italian market. I worked as a strategic consultant for the management, technical updates, positioning on search engines and community building of Pet Media Group websites with particular reference to the Italian market.



A.A.A.R SRL

• Italy

• Founder, Project Manager, Digital Marketing Manager and SEO

  • Jun 2006 - Jan 2021

  I founded, developed and managed two portals for animal ads and services for breeders until they became the most important in the sector in Italy, with around 60,000 visitors a day. I managed a team of 5 people and took care of all aspects of its growth: from digital marketing to SEO, from graphics to usability, and from security to user and customer assistance. Thanks to a careful digital marketing and SEO strategy, they are positioned in the very first places on google for many keywords combined with breeds of dogs, cats and locations. They compete with Subito.it and Wikipedia. www.annuncianimali.it and www.allevamentirazze.it still offer the best visibility services for professionals in the sector. Show less



Smart Leaf LTD

• IT Services and IT Consulting

• Founder, CEO and project manager

  • May 2014 - Jun 2017

  Smartleaf is a company born for the development of the 'Particity' project for which it participated in a European tender winning the 'Seal of Excellence' https://drive.google.com/file/d/0B0mabVhVw7Eia2dkRS1DM0ZuWTA/view?usp = sharing Smartleaf is a company born for the development of the 'Particity' project for which it participated in a European tender winning the 'Seal of Excellence' https://drive.google.com/file/d/0B0mabVhVw7Eia2dkRS1DM0ZuWTA/view?usp = sharing



Airesis

• Technology, Information and Internet

• Coordinator, financer and communications

  • 2012 - Jun 2015

  I was in charge of the financing, organization and external communication of the Airesis project, an E-Democracy social network. I edited the presentations, videos, texts, press releases, articles on social media aimed at disseminating the project and supporting it financially. I was in charge of the financing, organization and external communication of the Airesis project, an E-Democracy social network. I edited the presentations, videos, texts, press releases, articles on social media aimed at disseminating the project and supporting it financially.



Studio Commercialista

• Monza e Brianza, Italia

• Trainee

  • Jan 1996 - Mar 2002

  I have carried out duties as an accountant, administrator of condominiums, developed web applications such as the accountant's tariff, developed software for the management of insolvency procedures, expertise on banking compounding I have carried out duties as an accountant, administrator of condominiums, developed web applications such as the accountant's tariff, developed software for the management of insolvency procedures, expertise on banking compounding