Experience

FONDAZIONE RENATO PIATTI ONLUS

• Italy
• Individual and Family Services
• 1 - 100 Employee

• Member of the Board

  • Jul 2013 - Present



LIUC - Università Cattaneo

• Italy
• Higher Education
• 100 - 200 Employee

• Lecturer

  • Jan 2013 - Present

  In Charge of an International course on "entering in emerging markets" In Charge of an International course on "entering in emerging markets"



Berhan Ltd

• International Consultant and italian partner

  • Mar 2012 - Present



Ferrero

• Alba

• Special projects ( India ,South Africa ) in Imsofer division

  • Feb 2010 - Feb 2011

  Representative of the Emerging markets Division within Imsofer.I have been strongly involved in big projects,as India and South Africa. Representative of the Emerging markets Division within Imsofer.I have been strongly involved in big projects,as India and South Africa.



Ferrero

• C.E.O. Asia

  • Sep 2005 - Dec 2009

  In Charge Asia aerea of Developed strongly Asia in term of Turnover ,results , create a totaly new organisation which brought in all the area a very strong increase in market share . Ferrero became the n1 company in value,in this period, in Hong-Kong, Taiwan, Singapore .Create the China company which ,wich has allowed the company to became a stong player in this important market.

• Global Category director Nutella, Tic Tac, Duplo,Esta The Brands

  • Aug 2002 - Sep 2005

  In Charge of all this brand and fix the development strategy of all them which was including ,for Nutella and Tic Tac , the introduction in new markets ,



Aprilia

• Noale ( Italy )

• Vice president & Sales and marketing

  • Sep 2000 - Dec 2001

  In charge of marketing , sales ,after sales services of all the businesses ( Aprilia, Moto Guzzi and Laverda ) .I was in charge of all subsidaries world-wide. In charge of marketing , sales ,after sales services of all the businesses ( Aprilia, Moto Guzzi and Laverda ) .I was in charge of all subsidaries world-wide.



Philps Consumer Electronics Europe

• Amsterdam Area, Netherlands

• Senior VP marketing and international sales

  • Sep 1998 - Sep 2000

  Defined the new marketing strategy and commercial approach for Europe. Philips in this period became, in Europe, the n.1 in TV and Video and n.3 in Audio Defined the new marketing strategy and commercial approach for Europe. Philips in this period became, in Europe, the n.1 in TV and Video and n.3 in Audio



Semi tech Consumer Electronics

• Paris

• Vice president sales &marketing South Europe

  • Dec 1996 - Aug 1998

  Semi -Tech has been the company to whom Nokia sold the Consumer Electronic division and has been part of 'the deal " that the top managment will work for a period with the new company in order to allow a smooth transition of the Nokia brand in the new company and integrated it with Akai which was part of the Semi-Tech group. In this period I fixed the French subsidary ,the most imortant country which was in big trouble. Semi -Tech has been the company to whom Nokia sold the Consumer Electronic division and has been part of 'the deal " that the top managment will work for a period with the new company in order to allow a smooth transition of the Nokia brand in the new company and integrated it with Akai which was part of the Semi-Tech group. In this period I fixed the French subsidary ,the most imortant country which was in big trouble.



Nokia Consumer Electronics

• Dusseldorf

• GM sales & marketing Europe TV

  • Sep 1995 - Nov 1996

  Defined and inplemented the new strategy for Nokia t.v. In Europe Defined and inplemented the new strategy for Nokia t.v. In Europe



Nokia Consumer electronics Italy

• Milan

• President & C.E.O.

  • Jan 1994 - Aug 1995

  Important turnaround with a change of the organisation which bringt a strong increase on the turnover and the come back to a profit situation. Important turnaround with a change of the organisation which bringt a strong increase on the turnover and the come back to a profit situation.



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Director of the Italian Freestanding Division

  • Sep 1989 - Dec 1993

  Very succesful launch of the Whirlpool brand , and strong improvement of the Ignis brand based ,in a large part, of a change of the approach to the market based on a new sales organisation ( account managment instead of a sales organisation based on" agents" ) Very succesful launch of the Whirlpool brand , and strong improvement of the Ignis brand based ,in a large part, of a change of the approach to the market based on a new sales organisation ( account managment instead of a sales organisation based on" agents" )



Faema

• Milan Area, Italy

• sales & marketing Director

  • Sep 1985 - Aug 1989

  Faema ,during my period , became the worl-wide leader of the market with a strong push on International markets and the increase of the number of distributors in Italy. Introduced in this category of business a more MKT approach wich allow the company to be listed in the Milan stock exchange. Faema ,during my period , became the worl-wide leader of the market with a strong push on International markets and the increase of the number of distributors in Italy. Introduced in this category of business a more MKT approach wich allow the company to be listed in the Milan stock exchange.



Candy Hoover Group

• Italy
• Manufacturing
• 500 - 600 Employee

• General manager Built-in Products Division

  • Sep 1983 - Aug 1985

  Started the activity in Italy and in many countries of Europe of the built-in products Started the activity in Italy and in many countries of Europe of the built-in products



Philips White goods

• Varese Area, Italy

• marketing manager Built in White goods

  • Sep 1975 - Dec 1983

  Created new category of products in the built -in Business Created new category of products in the built -in Business