Experience

Mountainview

• Belgium
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing & Content Strategist

  • Jan 2022 - Present



Femmes de Santé

• France
• Public Health
• 1 - 100 Employee

• Membre du collectif Femmes de Santé

  • Aug 2021 - Present



Infused Communications

• Belgium
• Public Relations and Communications Services

• Founder

  • Feb 2020 - Present

  > You are a growing start-up or a company that develops innovative/disruptive products or services that are aimed to positively impact our society?> You want the right people to know it but you don't know where to start because your content is very technical and not accessible to most of your stakeholders?Infused Communication was created to help you engaging with all your audiences, specialists and neophytes alike :) How?> By designing holistic communication strategies that reflect your values and are aligned with your business/corporate objectives.> By crafting compelling, authentic and useful content that creates value for you and your stakeholders.> By empowering you and your team to better communicate and amplify your social impact.Ready to start? Let's get in touch!



ISTC

• France
• Higher Education
• 1 - 100 Employee

• Lecturer in MarCom Strategy & Business Intelligence

  • Sep 2018 - Present

  Teaching Strategic communication and business intelligence to Master degree students. Teaching Strategic communication and business intelligence to Master degree students.



Phusis

• Belgium
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2020 - Dec 2021

  Raising Phusis’ company profile and activities to business & key opinion leaders who are willing to shape new ways of working and new corporate cultures, using collaborative governance to transform organizations. Raising Phusis’ company profile and activities to business & key opinion leaders who are willing to shape new ways of working and new corporate cultures, using collaborative governance to transform organizations.



Objectif Recherche/Focus Research

• Belgium
• Civic and Social Organizations

• Communication Manager & PhD-Y Project Leader

  • Jan 2018 - Dec 2019

  Focus Research is the Belgian Association for PhDs professional development and career management. I was responsible for the creation of a fully integrated communication strategy aimed to reposition the organization as the top reference in the field in Belgium to PhD candidates, Doctors Ph.D, Doctoral Associations, Faculties, Universities and public insitutions involved in Higher Education and Research.Main activities:- Web: content strategy, editorial calendar, SEO, copywriting, organic social campaigns & branding. Tools: website, newsletters, blog, social media, videos.- Training: elevator pitch, presentation skills, science communication & storytelling.- Coaching: personal branding and job market positioning for researchers.Flagship achievements: - Full corporate identity and digital set revamping.- 50K€ grant to promote scientific careers and opportunities in Belgium to future and early-career researchers.- Multiplied membership by 4.Collaborations: InnovIRIS, ARES, FRNS, Fédération Wallonie-Bruxelles, Région Wallonne, Doctoral department of French-speaking universities in Belgium: ULB, UCLouvain, ULiège, USaint-Louis, UMons, UNamur.



Celyad Oncology

• Belgium
• Biotechnology Research
• 1 - 100 Employee

• Corporate Communications Manager

  • Sep 2015 - Oct 2017

  Celyad ($CYAD) is a clinical-stage biopharmaceutical company specialized in the development of cell therapies for cancer treatment (CAR-T). As Corporate Communications Manager, I was responsible for the creation and implementation of a fully integrated communication strategy (off & online) to raise awareness about the Company and its technology to the media, the investor community but also to attract and retain talents (EU/USA).Some flagship achievements:- Supported implementation of a Phase III trial data dissemination plan.- Fully revamped corporate branding & the website www.celyad.com - Developed a series of educational videos (FR/EN) about cancer, immunotherapy and CAR-T cells.- Coordinated media relations and investors earning calls in Europe & in the U.S.- Led social media: 167% followers increase on LinkedIn and 681% followers increase on Twitter.- Created a weekly monitoring digest covering healthcare industry via Meltwater, social media, trade press (Fierce, SCRIP, FirstWord Pharma, Endpoints, STAT, GEN, Biocentury, BioWorld, etc.), general press, etc.- Supported internal communication policies and compliance in collaboration with the legal department.



BioVox

• Member of the editorial committee

  • May 2015 - Sep 2015

  BioVox keeps you up to date on healthcare, agriculture and the bio-based economy. They provide interviews and insights and showcase the latest innovations. Visit BioVox to keep track of the exciting and rapidly evolving life sciences sector in Belgium. As a member of the editorial committee of BioVox, I submitted hot topics and refered contact persons for interviews, features, analysis and I also help for the local and international promotion of this brand new content platform. BioVox keeps you up to date on healthcare, agriculture and the bio-based economy. They provide interviews and insights and showcase the latest innovations. Visit BioVox to keep track of the exciting and rapidly evolving life sciences sector in Belgium. As a member of the editorial committee of BioVox, I submitted hot topics and refered contact persons for interviews, features, analysis and I also help for the local and international promotion of this brand new content platform.



Win-Health.org, the Health Blog of Wallonia (Belgium)

• Blogger

  • Jun 2014 - Sep 2015

  Win-Health.org, the Health Blog of BioWin was launched by BioWin in 2012 and treats upon all innovations, investments and partnerships of companies, research centers, organizations and universities active in the field of health biotech and medtech in Wallonia. As blogger, I chose hot topics, set the publication calendar, ran the interviews, wrote articles and took care of the illustrations, publication and promotion. Win-Health.org, the Health Blog of BioWin was launched by BioWin in 2012 and treats upon all innovations, investments and partnerships of companies, research centers, organizations and universities active in the field of health biotech and medtech in Wallonia. As blogger, I chose hot topics, set the publication calendar, ran the interviews, wrote articles and took care of the illustrations, publication and promotion.



Rad4Med.be

• Communication support

  • Oct 2013 - Sep 2015

  Rad4Med.be is the Belgian Network for Radiation Applications in Healthcare. It gathers more than 60 members (academics, companies and research centers) and was co-founded in 2013 by BioWin, IBA, IRE and SCK-CEN. As Communication Support, I worked on the communication strategy and plan and I also implemented promoting tools and materials (website, press material, corporate flyers, printed and online members directory, booth materials for events & fairs). Rad4Med.be is the Belgian Network for Radiation Applications in Healthcare. It gathers more than 60 members (academics, companies and research centers) and was co-founded in 2013 by BioWin, IBA, IRE and SCK-CEN. As Communication Support, I worked on the communication strategy and plan and I also implemented promoting tools and materials (website, press material, corporate flyers, printed and online members directory, booth materials for events & fairs).



BioWin - The Health Cluster of Wallonia

• Belgium
• Biotechnology Research
• 1 - 100 Employee

• Communication Officer & International Relations Assistant

  • Mar 2012 - Sep 2015

  BioWin, the Health Cluster of Wallonia (Belgium), federates more than 140 biotech players active in various areas such as: Biopharmacy/Vaccines; Cell therapy & Regenerative medicine; Biomanufacturing; Diagnostics (in vitro & in vivo); Radiation applications in healthcare; Medical devices & Digital Health.My Mission: Provide clear, concise and creative communications to position BioWin's activities and its members according to the 4 strategic axes of the cluster, as to know : R&D, Internationalization, Innovative structures and training programs.Flagship achievements:- Turned a regional biennial event (BioWin Day) into and international event leading to 20% increase in frequentation rate and doubling the revenue.- Managed and implemented the website revamping project, social media and online content strategy leading to 171% increase in website page views rate and to 35% increase in website single visitors.- Organized an international press discovery tour with a delegation of 6 foreign journalists, 8 Walloon companies + press conference for exclusive announcement: 50 KOL (whom regional Minister of the Economy, the CEO & President of the n°1 US biotech hub) and 10 media (radio/TV/press).- Actively raised visibility on social media (LinkedIn & Twitter) from scratch with a total of 2K followers, around 800 LinkedIn posts that generated 298K views.Areas of expertise: Press Relations, Event organization, Web & Social Media Project Management, Branding.



Whyte Corporate Affairs

• Trainee - Junior Consultant

  • Jun 2011 - Nov 2011

  Carried out a study about NIMBY in Belgium (qualitative survey carried out among 30 major actors of the public and private sector in Wallonia, phone interviews, datas collection and processing)Media and Political monitoring (press, TV, internet about various topics and for different clients)Media Relations (press release and press kit writing, Q&As, phone calls to journalists, creation and update of stakeholders databases) Carried out a study about NIMBY in Belgium (qualitative survey carried out among 30 major actors of the public and private sector in Wallonia, phone interviews, datas collection and processing)Media and Political monitoring (press, TV, internet about various topics and for different clients)Media Relations (press release and press kit writing, Q&As, phone calls to journalists, creation and update of stakeholders databases)



La Coupole, History and Remembrance Centre of Northern France.

• Communication Manager (internship)

  • Jan 2010 - Apr 2010

  Communication strategy and implementation of the communication tools on the French, British and Belgian markets during the museum renewal. Communication strategy and implementation of the communication tools on the French, British and Belgian markets during the museum renewal.



Agir pour la Planète

• Web Journalist

  • Apr 2009 - Apr 2010

  Writing articles about environmental topics and issues such as: sustainable fishing, green economy (employment & consumption), climate change summit, world forum, construction industry high environmental quality standards, etc. Writing articles about environmental topics and issues such as: sustainable fishing, green economy (employment & consumption), climate change summit, world forum, construction industry high environmental quality standards, etc.



Pas-de-Calais general Council.

• Project Manager Assistant (internship)

  • Jan 2009 - Aug 2009

  Communication strategy and implementation of the communication tools for a cross-Channel project. Communication strategy and implementation of the communication tools for a cross-Channel project.