Experience

Grand Prix d'Horlogerie de Genève - GPHG

• Switzerland
• Events Services
• 1 - 100 Employee

• Member of the Academy

  • Apr 2018 - Present

• Member of the Jury

  • Apr 2018 - Present



HEAD – Genève, University of Art and Design

• Switzerland
• Higher Education
• 1 - 100 Employee

• Member of the Jury, HEAD Haute Ecole de Design et d’Art de Genève, Chaire en Design Horloger

  • Dec 2019 - Present



Passion Horlogère

• France
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Member of the Jury, 10 Years Jubilee of Passion Horlogère

  • Nov 2019 - Present



LVG - Luxury Venture Group

• Switzerland
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Member of the jury, startups pre-selection, Luxury Innovation Awards

  • Feb 2020 - Present



MCH Group

• Switzerland
• Performing Arts
• 100 - 200 Employee

• Senior Communications Advisor & Spokeperson

  • Feb 2019 - Present



289 Consulting

• Switzerland
• Public Relations and Communications Services
• 1 - 100 Employee

• Founding partner - Senior PR / Strategist specialized in high-end watch brands and luxury industry

  • Mar 2018 - Present

  Creating and implementing Communications strategies and Public Relations plans for 20+ luxury brands, in the watchmaking industry, banking and services. Providing services to global players, listed companies, independant brands, and organizations.More info on www.289consulting.com



ZENITH Watches

• Switzerland
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Global PR Director (Communications) / LVMH Group Watch Division

  • Jul 2017 - Oct 2017

  • Mission: International launch of the ZENITH DEFY LAB. • Under the leadership of President Jean-Claude Biver & CEO Julien Tornare.• Objective: Reconnect the Zenith brand image with Innovation.• Creative Press conference with 270 international media on site in Le Locle at the ZENITH Manufacture (a premiere in Le Locle).• The DEFY LAB has been awarded « Best innovation » at the Grand Prix d’Horlogerie de Genève 2017.



TAG Heuer

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Global PR Director (Communications) / LVMH Group Watch Division

  • Feb 2015 - Jun 2017

  • 2 years to reposition and rejuvenate the TAG Heuer brand image. • Under the leadership of CEO Jean-Claude Biver and Managing Director Guy Semon.• Coordinate, manage and challenge 18 PR teams around the globe.• Implement the new Marketing strategy.• Develop and create PR content & tools.• Identify local needs and source solutions.• Lead the strategy for growing relationships with TVs, Digital bloggers and influencers.• Launch of the Connected Watch (in partnership with GOOGLE & INTEL - Over USD 800 MILIONS of free editorials (in ad value) worlwide. Ranked as the most impacful PR watch launch in 2016 (Intel source). 147 International TV stations to report the product launch. • BaselWorld Watch Fair: Management and coordination of the 18 PR teams, Press conferences, TV Satellite Tour, Press interviews with the management (over 200) and Press Products presentations (over 1’500).• International launch & PR International activation of:- Formula 1 Red Bull Team partnership.- Cara Delevingne partnership.- Bella Hadid partnership.- Patrick Dempsey partnership.- Manchester United partnership.- Ronaldo partnership.- David Guetta partnership.- F1 Monaco Grand Prix partnership.- UK Football Premier League partnership.- Coachella Festival partnership.- Mohamed Ali Foundation partnership.- Chris Hemsworth partnership.- International Nuit de la Glisse.- Chinese Football Premier League partnership.- German Football Bundesliga partnership.- Chinese BasketBall association.- Cycling BMC team partnership....



Hublot

• Switzerland
• Retail Luxury Goods and Jewelry
• 400 - 500 Employee

• Global PR Manager (Communications) / LVMH Group Watch division

  • Aug 2010 - Jul 2015

  • 5 years to drive, stimulate, support and consolidate the Media & Public Relations of one of the fastest growing companies in the Swiss Watch industry. • PR leadership for over 300 local and international events per year.• Under the leadership of CEO Jean-Claude Biver & Managing Director Ricardo Guadalupe.• International launch & PR activation of:- FIFA partnership.- FIFA World Cup, Brazil 2014 (6 weeks in Rio)- Ferrari partnership.- Formula 1 partnership.- Usain Bolt partnership.- Maradona partnership.- Pelé partnership.- "Depeche Mode" music partnership.- UEFA Football European Championships (Kiev)- the 18K Magic Gold new material.- Fuente Cigars partnership (Dominican Republic).- Cricket Federation partnership in India- Boxing Night (Tyson, Holyfield,...) in Las Vegas- ...



Vacheron Constantin

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• International Press & Public Manager

  • Mar 2005 - Aug 2010

  - International launch of LES MASQUES collection (press campaign - All pieces pre-sold before deliveries) International Gala dinner at the Metropolitan Museum of New York City.- International launch of the COLLECTION EXCELLENCE PLATINE Press launch in South Africa with visits of the platinum mines.- International event « LES VALEURS de VACHERON CONSTANTIN » (biggest event ever organized at the Vacheron Constantin Manufacture in Geneva with 800 VIP guests and press).- International launch of the AMERICAN 21 watch. Partnership with Assouline Editions.- International launch of the ATELIER CABINOTIERS Bespoke sur-mesure department.- International launch of the PATRIMONY CONTEMPORAINE collection.



CANAL+ Group

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• CANALSAT - Head of Communication

  • 2002 - 2005

• International Corporate Communication Manager

  • Jan 2000 - Dec 2002

• Sports Sponsoring & Advertising Manager

  • Jan 1999 - Dec 2000

• Sports PR Communication Manager

  • Mar 1995 - Feb 2000

  Service des SportsResponsable de la Communication du Service des Sports de CANAL+ (180 journalistes).Responsable de la communication de Charles BIETRY.Responsable de la communication de Michel DENISOT.Responsable Presse du PSG OMNISPORTSLancement du Pay-Per-View en France (Formule 1 sur 6 canaux et 1ère Ligue de Football)Nominée au Grand Prix des Relations Presse 1997 (pour la promotion du Superbowl en Europe, avec soirées en partenariat avec Hard Rock Café - et retransmis en direct sur CANAL+).Présence, organisation des RP de la chaine sur les évènements sportifs (en moyenne 2 par semaine) : Jeux Olympiques d’Atlanta 1996, Coupe du Monde de Football 1998, 5 saisons de Football (Champions’ league, UEFA, Ligue 1, Premier League, championnats allemand, italien, espagnol…), Coupe du Monde de Rugby 1999, 5 saisons de Rugby français, saisons de Formule 1, saisons de NBA, NFL, Basket Français, Athlétisme (Golden League), Golf (Ryder Cup) ...



CNOSF

• France
• Spectator Sports
• 100 - 200 Employee

• Collaboration

  • 1993 - 1995



International Olympic Committee – IOC

• Switzerland
• Spectator Sports
• 700 & Above Employee

• Television Correspondant (Albertville 1992 - ORTO)

  • 1992 - 1992

  Winter Olympic Games, Albertville 1992.Working for ORTO 1992 (Radio & TV organization for the Olympics). 6 months on site in La Plagne (Bobsleigh).Accueil et encadrement des équipes TV sur le site de La Plagne avec preparation en amont sur le site.



Fédération Française d'Equitation

• France
• Spectator Sports
• 1 - 100 Employee

• Press Officer

  • 1986 - 1992

  Plus jeune attachée de presse d'une Fédération Olympique Française.Responsable RP des Equipes de France dans les 3 disciplines olympiques.Responsable du dispositif Communication des Championnats de France.Responsable TV & Radios des Championnats d'Europe de Jumping 1991 (Dispositif EUROVISION)