Marine CASTINEL

Marketing Coordinator at W I N O Importation Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Châtenoy-le-Royal, Bourgogne-Franche-Comté, France, FR
Languages
  • Portugais Limited working proficiency
  • Espagnol Limited working proficiency
  • Italien Elementary proficiency
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency

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Experience

    • Canada
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Apr 2021 - Present

      Wino Import is a private wine agency and specialty bookstore based in Montreal. Each winemaker is selected for the quality of his work and a shared philosophy: respect for the terroir, the grapes and their natural expression. Wines that flow without denying their nature. In 2021, the agency expanded into Ontario. Editorial Development Development of a content strategy aligned with short and long term marketing objectives Development of editorial calendars based on brand strategy, historical data and buying team contributions Defining content pillars on an annual and campaign basis Content Management and Production Produce all marketing content initiatives to ensure customer engagement, brand brand consistency and a positive customer experience. Standardize brand messaging across all content to provide a consistent experience experience Optimize and update existing content to give it a second life, when relevant Manage and track content creation budgets Deliver content within relevant channels, at the right time Defining best practices for content creation and production Structure and organize content on our sites to facilitate discovery Oversee the production of content with external partners (agencies and agencies) Keep abreast of developments and generate new ideas to attract the attention of the of the public Management and influence. Liaise with content editors to ensure brand consistency Develop strong working relationships with internal teams and external parties Promote the importance of content within the organization Present results of the campaigns E-Commerce Keep the product sheets up to date Creation of guidelines Improve and manage the website layout Google referencing Manage orders Show less

    • Canada
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Social media and content writer
      • Sep 2019 - Apr 2021

      Planning, organization and coordination of social media Monitoring social media (comments, likes, messages ...) Weekly stats reports Coordination of customer social media campaigns and redaction of sponsored articles Interviews with restaurateurs and clients to write articles Constant updates of the website and SEO optimization Participation in the photo shoots Reviews of new addresses Emailing campaigns (newsletter) Planning, organization and coordination of social media Monitoring social media (comments, likes, messages ...) Weekly stats reports Coordination of customer social media campaigns and redaction of sponsored articles Interviews with restaurateurs and clients to write articles Constant updates of the website and SEO optimization Participation in the photo shoots Reviews of new addresses Emailing campaigns (newsletter)

    • France
    • Restaurants
    • 100 - 200 Employee
    • Community manager assistant
      • Sep 2017 - Sep 2018

      Community Manager : Manage client's online communities by engaging with fans Monitor and respond to the community Implement editorial strategy across platforms Write and review content (social media + websites) inFrench and English Implement SEO techniques HTML Research new topics or angles Interact with all entities across the world Manage the publication schedule across platforms Ensure that the content published is on time and of high quality Conduct research on the best practices and adapt assets for each platform Plan and manage social media ad campaigns Stay on top of industry trends to test new formats and new approaches Show less

    • France
    • Writing and Editing
    • 1 - 100 Employee
    • Commercial & Marketing Assistant
      • Dec 2014 - Mar 2015

      Internship as a commercial and marketing assistant with the following tasks: CRM Partnership Budget management Marketing presentation Project management Internship as a commercial and marketing assistant with the following tasks: CRM Partnership Budget management Marketing presentation Project management

    • Jamaica
    • Hospitality
    • 700 & Above Employee
    • Internship Trainee
      • May 2014 - Aug 2014

      Polyvalent internship Front of the house department : Check in / Check out Bookings Greetings (accommodation, restaurants, activities, shuttle) Collecting guests informations Responding and managing guests complaints and demands Concierge / Support Rooms set up Events coordination (honeymoon, anniversary, birthday) Newsletter Environmental department : Areas inspections Water treatment Participation in the Foundation: improvement of the Caribbean living, assisting children... Water sports department : Booking management for all the activities Managing the equipment rentals On site monitoring (scuba diving...) Opening and closing the shop Sales Food & Beverage department : Service Candle night dinners Grooming Show less

    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Hostess
      • Jun 2014 - Jun 2014

      Air Force saloon at Le Bourget. Welcome the guests Place the guests at their tables Inform and guide the guests Air Force saloon at Le Bourget. Welcome the guests Place the guests at their tables Inform and guide the guests

    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Sales Trainee
      • Jan 2012 - Feb 2012

      Internship Sales Taxes management Inventories Events coordination Marketing strategies Internship Sales Taxes management Inventories Events coordination Marketing strategies

Education

  • IFAG
    Master, Entrepreneuriat / études entrepreneuriales
    2016 - 2018
  • Hult International Business School
    Bachelor of Business Administration (B.B.A.), Marketing
    2015 - 2017
  • IEMI-CMH Academy
    Bachelor's Degree in International Hotel Management, Hospitality Administration/Management
    2013 - 2015
  • Université de Montréal
    Bachelor's Degree in Geographical Environment, geographical environment
    2010 - 2011
  • Université de Polynésie Française
    Bachelor's Degree, LLCE
    2009 - 2010

Community

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