Marina Stedman
Marketing & Communications Manager at Eastside Primetimers- Claim this Profile
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Bio
Brent Rapisardi
Marina is one of the most detail-oriented managers I've worked for. She excelled at overseeing complex, integrated marketing strategies. She was able to foster collaboration with various internal stakeholders in order to ensure the best campaign was put forward. She always put her global team first, doing everything she could to put us in the best possible position to succeed. In my time with Marina I was able to thrive within my position.
Jon Miller
I worked for Marina for nearly 2 years at Centrix Software. Throughout this time Marina was extremely supportive and focused on getting the best out of her team and making marketing a high performing function within the business. She is extremely knowledgeable about the technology industry and her experience means she makes great strategic and tactical marketing decisions.
Louisa Maguire
Marina is an outstanding individual who excels in her area of expertise. I was lucky enough to work for Marina for two years and found her to be an inspiration to me and her team. Her go getting approach to strategic marketing made an enormous difference to our company and her vision on closed loop marketing was key to our success. I highly recommend Marina as a Manager and any company looking for visionary, strategic leaders.
Brent Rapisardi
Marina is one of the most detail-oriented managers I've worked for. She excelled at overseeing complex, integrated marketing strategies. She was able to foster collaboration with various internal stakeholders in order to ensure the best campaign was put forward. She always put her global team first, doing everything she could to put us in the best possible position to succeed. In my time with Marina I was able to thrive within my position.
Jon Miller
I worked for Marina for nearly 2 years at Centrix Software. Throughout this time Marina was extremely supportive and focused on getting the best out of her team and making marketing a high performing function within the business. She is extremely knowledgeable about the technology industry and her experience means she makes great strategic and tactical marketing decisions.
Louisa Maguire
Marina is an outstanding individual who excels in her area of expertise. I was lucky enough to work for Marina for two years and found her to be an inspiration to me and her team. Her go getting approach to strategic marketing made an enormous difference to our company and her vision on closed loop marketing was key to our success. I highly recommend Marina as a Manager and any company looking for visionary, strategic leaders.
Brent Rapisardi
Marina is one of the most detail-oriented managers I've worked for. She excelled at overseeing complex, integrated marketing strategies. She was able to foster collaboration with various internal stakeholders in order to ensure the best campaign was put forward. She always put her global team first, doing everything she could to put us in the best possible position to succeed. In my time with Marina I was able to thrive within my position.
Jon Miller
I worked for Marina for nearly 2 years at Centrix Software. Throughout this time Marina was extremely supportive and focused on getting the best out of her team and making marketing a high performing function within the business. She is extremely knowledgeable about the technology industry and her experience means she makes great strategic and tactical marketing decisions.
Louisa Maguire
Marina is an outstanding individual who excels in her area of expertise. I was lucky enough to work for Marina for two years and found her to be an inspiration to me and her team. Her go getting approach to strategic marketing made an enormous difference to our company and her vision on closed loop marketing was key to our success. I highly recommend Marina as a Manager and any company looking for visionary, strategic leaders.
Brent Rapisardi
Marina is one of the most detail-oriented managers I've worked for. She excelled at overseeing complex, integrated marketing strategies. She was able to foster collaboration with various internal stakeholders in order to ensure the best campaign was put forward. She always put her global team first, doing everything she could to put us in the best possible position to succeed. In my time with Marina I was able to thrive within my position.
Jon Miller
I worked for Marina for nearly 2 years at Centrix Software. Throughout this time Marina was extremely supportive and focused on getting the best out of her team and making marketing a high performing function within the business. She is extremely knowledgeable about the technology industry and her experience means she makes great strategic and tactical marketing decisions.
Louisa Maguire
Marina is an outstanding individual who excels in her area of expertise. I was lucky enough to work for Marina for two years and found her to be an inspiration to me and her team. Her go getting approach to strategic marketing made an enormous difference to our company and her vision on closed loop marketing was key to our success. I highly recommend Marina as a Manager and any company looking for visionary, strategic leaders.
Credentials
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Chartered Institute of Marketing Diploma
Chartered Institute of Marketing
Experience
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Eastside Primetimers
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Marketing & Communications Manager
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May 2022 - Present
An organisation whose mission is to help charities and social enterprises develop their capacity by providing consultancy support and advice across a wide range of areas, including strategy, governance, impact, evaluation, culture, diversity, digital, data protection, mergers and partnerships and income generation. They offer specialist interim, executive recruitment and search services to the not-for-profit sector. They are also committed to sharing learning from their work and experience with the sector, either via their foundation or through publications, round-tables or events.
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Greenham Trust
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United Kingdom
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Non-profit Organization Management
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1 - 100 Employee
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Head Of Marketing
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Jul 2017 - May 2022
1.Complete marketing plan & programme for the pcharitable platform & charity 2.Content library of research & industry reports, case study & 'how-to' videos (& Youtube Channel), platform info, 2. Led team to create completely integrated platform Salesforce CRM to Pardot Marketing Automation & website managing all prospects, leads & platform users inc:- Mailchimp to Pardot for prospect, user & campaign mgt - Pardot engagement programmes automating platform user support comms & fundraising project process (20% increase in # completed applications & cut support calls & emails by 15% in 1st 3 weeks) - Specified, briefed, wrote all content & manage for new WordPress website that integrates with matching platform & now achieving 33% growth in visits over 12 months & 87% new visitors3. Created digital marketing programme that includes:- Google's charity Adwords budget with CTR of 12.5%+- 40%+ growth in website visitors through organic, direct and social media channels4. Built website 'Help & Support' page, FAQs, 'How-to' video & PDF resources generating over 600 visits/month, enabling platform registrations to grow from 1- 4/week to 7-10/day with no increase in customer services resource5. Complete social media programme - 52% growth in overall engagement YoY, 296% increase in traffic (clicks). Youtube channel (growing views at 40%/month) & daily social media posts (Facebook, Instagram, Twitter). Trained (via webinars) over 500 (mostly IT beginner) users 'how to use social media' & 'how to use platform'.6. Established PR programme for drive brand recognition (charity press & regional media) The Good Exchange now mentioned alongside global brands (e.g. JustGiving)7. Executed GDPR plan achieving 60% opt-in rate pre-deadline & preference-based opt-ins8. 74% Growth in grants through platform yr 2 to yr 3, 46% of grants doubled through match funding, income growth of 20% in 2nd fiscal year & 36% in last fiscal year
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ClickSoftware
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United States
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Software Development
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100 - 200 Employee
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Director of Global Field Marketing
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Apr 2016 - Jan 2017
Responsible for managing the ClickSoftware global field marketing plan, program & teams, working in close collaboration with global and regional direct and alliances sales organizations & corporate marketing. Built, developed & executed the demand creation & pipeline acceleration programs for ClickSoftware’s field service management solutions globally. Included managing the global field marketing plan to deliver regionalized and localized campaigns & events, tailored account-based-marketing (ABM), prospect identification, segmentation & acquisition, identifying new regional customer needs, driving new value propositions & delivery of business value from existing customers.Promoted to the global role after the acquisition by Francisco Partners, extending field marketing to delivering global programs across the USA, LATAM and ANZ. Responsibilities included:• Building the strategic marketing plan to align with corporate goals and the capabilities of the company’s cloud and on-premise software • Delivery of the global field marketing plan for regionalized and localized campaigns and events and tailored account-based-marketing (ABM) programs (using marketing automation (Marketo) and CRM (Salesforce) tools• Complete bottom-up target market analysis to enable prospect identification, segmentation, acquisition and opt-in• Creation of high-value content and messaging for demand generation campaigns• Driving regional awareness through PR and social mediaI also personally drove the wider field service agenda through the creation of thought-leadership content and knowledge sharing in industry communities such as Field Service News and through social media.
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Director of Marketing, EMEA
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Mar 2015 - Mar 2016
Responsible for developing and implementing all EMEA field marketing strategies and tactics. This includes creating the strategic marketing plan to align with corporate goals, lead generation and social media campaigns and regional awareness. Marketing in 5 languages, the role is instrumental in bringing ClickSoftware's cloud and on-premise software to market in EMEA, positioning ClickSoftware as the leading software company for automated mobile workforce management and service optimisation solutions.
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Centrix Software Ltd
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IT Services and IT Consulting
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Marketing Director
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Mar 2013 - Feb 2015
Responsible for the global marketing plan (from strategy to execution) for Centrix Software's cloud-based (SaaS delivered) and on-premise Workspace Management solutions.Including:-• Creating the messaging and content for workspace management, a completely new industry category that includes business intelligence (BI) for IT and workspace delivery. Centrix Software is now recognised as one of the leading players in the market• Building a marketing plan that consistently delivered against the company’s goals• Driving partner and alliance marketing strategy and execution to deliver a sales pipeline• Generating over 140 Sales Accepted Leads (SALs) for a market disrupting solution in FY14 • Building the marketing and customer experience element of an integrated SaaS platform using marketing automation and CRM• Managing a high performing marketing team including telemarketing• Growing target market PR coverage by over 100% and featuring ion 7 Gartner reports in 1 year and creating an on-line, social presence for the company• Establishing the product marketing role to ensure that market and customer-led product and solution requirements and messaging are incorporated into the SaaS solution://centrixsoftware.com
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1E
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United Kingdom
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Software Development
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200 - 300 Employee
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Marketing Director
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Jul 2012 - Mar 2013
Responsible for:- Product Marketing - product and solution messaging, pricing and content- Corporate Marketing – marketing strategy and objectives, establishing the brand, building PR, building an effective analyst relations programmme- Product Marketing – Creating a one to many Customer and Partner Marketing programme- Establishing 1E’s social media presence- Creating programmatic demand generation from persona identification to data acquisition, campaign management, events and telemarketing supported by marketing automation and CRM tools
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nlyte Software
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United Kingdom
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Wholesale
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1 - 100 Employee
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Director of EMEA Marketing
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Sep 2009 - Jul 2012
Defining and executing an integrated marketing plan in support of nlyte’s growth objectives in EMEA- Executing the plan in multiple languages across EMEA- Developing joint marketing strategies and co-marketing programmes with channel partners across EMEA- Planning and executing closed loop lead generation pograms using CRM-based tracking >70% of new business revenue from marketing leads in FY '11 - More than doubled number of new business customers- Managing partner acquisition and marketing to ensure maximum opportunities for revenue generation- Managing and building relationships with relevant UK/European industry analysts (e.g. Gartner, Forrester, The 451 Group)- Driving pan-EMEA PR activities to achieve maximum media exposure.- Organizing, managing and speaking at events - Tracking effectiveness of initiatives and budget management- Developing customer references- Localising US collateral and marketing programmes - Reporting back to Product Marketing in the US on all product requirements from the market in order to continually evolve the products and the business• Providing leadership and guidance to the marketing team
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Touchpaper
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Software Development
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1 - 100 Employee
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Global Marketing Director
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Jan 2005 - Sep 2009
• A £17.5M privately owned company selling IT Service Management (ITSM) solutions. Responsible for International Marketing covering EMEA, Asia Pacific and the US. Managed an international team of 25 staff with 6 direct reports including marketing strategy, product marketing, telemarketing, campaigns, events and PR, with an £800k budget. As part of the executive management team successfully sold Touchpaper to Avocent in 2008 for £23.8m cash and as part of the sale terms, managed the transition of the marketing function to Avocent’s Corporate Marketing team in the US • Created a marketing strategy, brand and market position that enabled a medium sized, 250 person organization to compete with global enterprises such as BMC, HP and IBM• Generated 90% of new business revenue from qualified marketing generated leads• Drove sales to increase worldwide sales orders by 20% in 1 year through targeted integrated direct marketing campaigns• First time inclusion and 1 of only 9 vendors in the Magic Quadrant for the IT Service Desk 2007 (repeated in 2008), published by leading industry analyst firm Gartner• Increased new orders in lucrative US market by 55% in 2007 • Increased orders by 12% and grew revenue by 18% in the mature UK market (by marketing to specific targeted prospect segments)• Launched a completely new version of our product in 2006 with more than 300 customers worldwide live or implementing by mid 2008 • Improved renewal and support and maintenance contract rate by over 9% through innovative webinar and event-based customer marketing programme attended by over 50% of customers • Industry recognised spokesperson and member of the itSMF (IT Service Management Forum) Executive Marketing Sub-Committee• Demonstrated success in industry sector marketing taking Touchpaper to market leadership for IT help desk solutions for local authorities, after in-house developed systems (according to the Society of IT Management (Socitm))
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Microsoft
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United States
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Software Development
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200 - 300 Employee
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Enterprise Segment Marketing Manager
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Nov 1998 - Jan 2005
Responsible for leading, planning and executing marketing plan for Microsoft UK’s Enterprise financial services business, targeted on establishing Microsoft and its technologies in the strategically important financial services industry sector. Part of the UK Financial Services Management and Leadership teams • During this period Microsoft’s Financial Services Business was the most successful and over achieved on revenue growth and deployment targets with 300% Server growth and 60% total revenue growthRaised Microsoft platform credibility in the UK Financial Services marketplace for mission critical server solutions through a consistent campaign of PR, CIO events, and thought leadership content• Established a model for successful co-marketing with global systems integrators, Independent Software Vendors (ISVs) and consultancies • Promoted to Global Partner Marketing Manager in 2000, with responsibility for effective joint marketing with selected Microsoft Global partners including, Accenture, Cap Gemini, Siebel and SAP • Led Microsoft UK’s biggest ever launch event for 8 .NET server products, 4,000 attendees, 40 partners and with a £2M budget • Joined as Senior Product Manager for SQL Server and grew revenue by over 50% in 1999 through several marketing campaigns which were used as examples of best practice and gaining recognition as one of the leading SQL Server Product Managers worldwide
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IBM Global Services
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India
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Consumer Services
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1 - 100 Employee
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Global Services Industry Marketing Manager
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Jun 1996 - Dec 1998
Reporting to Regional Director, Distribution Industry Services Business covering four industry sectors Retail and FMCG, Telecommunications and Media, Travel and Transport, and Healthcare and Pharmaceuticals. Working as a member of Director’s management team with a team of 2 people - contributing to revenue, strategy and operating decisions• Established the value of professional services message into an IBM sales environment that had focused on software and hardware through education, marketing materials, workshops and internal communications activities (Data Sciences was a key part of the IBM transition from software and hardware to services during this period)• Producing the 1st services marketing plan for outsourcing in Retail and FMCG across Europe, during which time the business unit won multi million pound outsourcing deals • Specifying and gaining commitment for the development of a European wide Retail and FMCG e-business service with associated print, web and CD marketing tools and sales incentive• Running the internal communications programme for the team of over 500 people which included IBM staff and outsourced employees
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Data Sciences
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Canada
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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1993 - 1995
A £100M provider of IT services, reporting to Executive General Manager and responsible for formulating and carrying out Data Sciences’ marketing strategy for their Office and Networking systems. Also responsible for Business Partner management including relationships with Microsoft, Lotus, Novell and leading suppliers• Supported the generation of £28m of services-based revenue for the company in the growing area of office and network systems• Built a model for lead generation, co-funding and revenue-based co-partner marketing with industry leaders such as Microsoft, Novell and Lotus • Successfully project managed the new release of the company’s payroll application (Datapay) on time and within budget. Datapay, based entirely on leading edge Microsoft technologies, was delivered as an ISV and hosted solution and as a result the entire business was successfully divested• Trained workshop facilitator, running both internal strategy workshops and fee-earning workshops for customers
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Education
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University of Bath
Batchelor of Science
Community
