Market Access Manager Migraine & National Public Affairs Manager

• Dec 2020 - Present

Deliver added value projects , P&R dossiers and tools, engaging with market access stakeholders as well as driving pricing strategy activities, and lead Market Access projects.Understand, describe and prioritize most relevant market access stakeholders (payers, governmental bodies, industry associations, professional associations and other stakeholders) for local organization/businessBuildstrategic relationships with payers and influencing stakeholders to anticipate payers agendas, plans and objectives. Understand the specific needs of payers and reimbursement-related stakeholders and identify mutually beneficial partnering opportunitiesAnalyze market access trends/health policy changes and continuously map reimbursement requirements by payer type for on market products. Anticipate access barriers and cost containment risks. Negotiate funding and price (if applicable) and support our products in reimbursement negotiations and health technology assessments. Differentiate products adapting a global value story to local healthcare context. Develop appropriate tool to reinforce the value messages for products (e.g. workshops, payer info material)Partner with global market access to inform product development & pricing, sharing customer needs. Develop Migraine Business Plan/Brand Plan in collaboration with Brand team, mapping out local coding, coverage and payment requirementsConsolidate planning and actions in local market access strategy & implementation plan trought short term and mid-term business goalsExpert in HTA (health technology assessment) and EbM (evidence-based medicine) recommendationsContribute actively to global market access network by providing relevant local country input and sharing best practicesResponsible for developing effective advocacy strategies to support brand positioning and the digital transformation strategy, Preparing PA strategy planEngage strong relationship with advocacy group, advocate to increase patient/family awareness Show less

Regional Market Access & Public Affairs Manager

• Sep 2019 - Dec 2020

Regional Market Access & Affairs Manager

• Sep 2017 - Sep 2019

Develop MA regional action project plans for assigned Products – Pathology - Procedure.Develop Integrated Market Access/Marketing Plans for JNJ Strategic Business.Create a Market Access Strategy for JNJ BO (Obesity/Bariatric Surgery, Infection Prevention, AFIB Ablation, Oncology Surgery [Colon, Gyne/Uro, Thor])Work and align with Company stakeholders to define strategies, market access strategy and the development and implementation of all related marketing programs ensuring regulatory requirements.Monitor, understand and anticipate regional Stakeholders priorities.Develop tailor made propositions and partnerships within key stakeholdersIdentify drivers and barriers for company’s products access in the Region (Emilia Romagna) Show less

Project Manager Health Economics & Market Access (HEMA)

• Jan 2016 - Sep 2017

Project Manager in the Heath Economics & Market Access Department (HEMA) in Johnson & Johnson Medical. Main responsibility: project development to design, develop and implement activities that enable JNJ to realize the maximum commercial potential of current and future products launched in Italy. Working to enhance the effectiveness of the sales and marketing groups and further develop the reputation of JNJ as a credible, research-based medical organization that brings high value products to stakeholders in Italy. Identify client requirements and develop solution-based projects after evaluating the competition to establish competitive differentiation. Understanding that innovation is a key driver of long term growth.Objectives: Develop and support health economics and market access tactical plans for assigned products. Design, develop, and source tools and economic instruments that can be adapted for coordinated delivery to key decision makers. Collaborate with Medical Affairs team on outcomes studies. Act as part of Cross-Functional Teams and ensure appropriate clinical trial and other data collection required for HTA/reimbursement submissions/negotiations. Involved with assigned policy activities. Help to give the right communication of the value of innovations to Clinical and Not Clinical stakeholders Show less

Field Product Manager

• Apr 2015 - Dec 2015

Analyze the local market (size, trend, payment method and stakeholder) and the competitor environmentWork closely with the field team to identify strategies to increase referrals of appropriate use Technology.Develop strong KOL relationships locally and regionally and target KOL competitors and build relationshipsMaintaining and managing products launch and External evaluation processTraining Physician on how to use the productsMaintaining satisfactory after-sale relationships and development of long-term customer relationships coupled with the ability to identify and capitalize on opportunities that immediately satisfy customer needs.Develop marketing plans, advertising, and sales forecasts/reports of the Technology.Professional Groups Management increasing the awareness on the safety of TechnologyOrganize and lead Marketing events and partner with sales force through customer visitationsUnderstanding of the Market and the potential of CARTOSOUND & soundstar catheter system.• Drive the technology adoption in my territory• Promoting the safety in the ablation of ventricular tachycardias• Working on the zero fluoroscopy approach under ICE guidance (intracardiac Echocardiografy)Awarness projects to promote the usefulness of the Cartosound and Soundstar and added value in clinical terms, scientific and practical in all interventional procedures, electrophysiological and notPromotional planWorking close to the Italian MKT Team for the limited market release management In an Italian Hospital of soundstar 8Fr CatheterManagement of International or national courses on CARTOSOUND technology, both to external stakeholders (Interventional Cardiologists and electrophysiologists) and internal peopleClose collaboration with the European MarketingCollaboration with the internal area of Health Economics - year 2012 - Thermocool® SmartTouch ™ for AF ablation Cost-Consequence analysisCollaboration with the Market Access Health Economics Italy Show less

Field Sales Trainer

• Jan 2014 - Apr 2015

Achieve annual and quarterly achievement of multiple order and revenue targets. through accurate monthly and quarterly forecasting, by prioritizing selling time to generate sales volume, achieve account penetration and complete territory coverage.Develop account penetration strategies for key target and competitive accounts.Responsible of Professional Education for Internal People, organizing the training, theoretical and practical, and the certification stage management.Providing leadership in market analysis and development/execution of strategies and action plans to drive product sales.Empowering new staff to act in a quick, effective, efficient and reliable way. Both for what concerns the use of the Company products, as well as in the relationship with clients and colleagues. By sharing my professional experience to educate them and create an environment for the development of Market Growth.Providing continually clinical support during EP procedures with high level of BW’s product knowledge and competitive products. Show less

Clinical Support Specialist

• Oct 2009 - Dec 2013

Provide clinical support during Electrophysiology procedures with high level of BW’s product knowledge and competitive products;In-service education on the use of BW diagnostic and therapeutic catheters.Training Physicians and medical staff in working with CARTO systems and on the proper use of diagnostic equipment, providing extensive hands-on clinical practice.Support Physicians in Editing scientific papersAchieve annual and quarterly achievement of multiple order and revenue targets.Support The Marketing Team in production of tools used within the company and customers as: scientific paper review, quike guides for the adoption of company's products Show less

Consultant

• Jul 2007 - Oct 2009

Management Control and Cost Accounting at local health care company RomaB. I implemented the budget process and reporting.Analysis and review of clinical and administrative processes in hospitals and local health care companies for the implementation of new business information systems

consultant

• Jun 2007 - Sep 2009

Management Control and Cost Accounting at local health care company RomaB. I implemented the budget process and reporting.Analysis and review of clinical and administrative processes in hospitals and local health care companies for the implementation of new business information systems