Marina Maria (She/Her)

Analista de planejamento at KOMUH
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Contact Information
us****@****om
(386) 825-5501
Location
Belo Horizonte, Minas Gerais, Brazil, BR
Languages
  • Inglês Native or bilingual proficiency

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Bio

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5.0

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Gabriela Alvarenga

Marina é uma excelente profissional e contribuiu para que minha jornada na Fiat fosse de muito aprendizado. Ela é uma das idealizadoras do projeto

Elisa Renault

É impossível você estar no mesmo lugar que a Nina e não notá-la. Inteligentíssima, articulada, desenvolta e superatualizada de tudo. Diria sem hesitar que é uma das melhores profissionais com quem tive o prazer de trabalhar. Marina sabe redigir e contar histórias e, com isso, desenvolver ideias únicas, que só ela consegue pensar. Eu me surpreendia todos os dias no ambiente de trabalho com as suas mil e uma habilidades e olho treinado para cada detalhe. Ela não deixa nada de lado!

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Experience

    • Brazil
    • Advertising Services
    • 100 - 200 Employee
    • Analista de planejamento
      • Jun 2023 - Present

    • Brazil
    • Advertising Services
    • 200 - 300 Employee
    • Content Manager
      • Jan 2022 - May 2023

      - Developed multi-platform content projects and strategies for Instagram, Twitter, YouTube, and TikTok. - Oversaw the creation of content with the Creative Team. - Managed the editorial calendar of posts, identifying content needs and gaps, recommending topics, and discovering trends. - Collaborated closely with Paid Media and Business Intelligence teams to gather data analysis and assess content performance, planning next steps based on results. - Developed multi-platform content projects and strategies for Instagram, Twitter, YouTube, and TikTok. - Oversaw the creation of content with the Creative Team. - Managed the editorial calendar of posts, identifying content needs and gaps, recommending topics, and discovering trends. - Collaborated closely with Paid Media and Business Intelligence teams to gather data analysis and assess content performance, planning next steps based on results.

    • Brazil
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Brand Content Specialist for Fiat
      • Jan 2020 - Jul 2021

      - Oversaw all stages of FIAT brand and product campaigns, from briefing to execution. - Worked with cross-functional teams to deliver projects on time and within budget. - Implemented FIAT's rebranding strategy in 2021. - Planned and oversaw content strategy for social media. - Conducted live online coverage of sponsored events such as BBB 21 and Grammy Awards. - Oversaw all stages of FIAT brand and product campaigns, from briefing to execution. - Worked with cross-functional teams to deliver projects on time and within budget. - Implemented FIAT's rebranding strategy in 2021. - Planned and oversaw content strategy for social media. - Conducted live online coverage of sponsored events such as BBB 21 and Grammy Awards.

    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Participant in the Talent Program "Business Learning"
      • May 2019 - Jan 2020

      Selected for the Business Learning talent program 2019/2020, which chooses 30 high-performance employees from FCA Latam to develop transversal projects and learn more about the company's business.

    • Internal Communication Analyst
      • Jun 2018 - Jan 2020

      - Created employee-focused internal communication plans and strategies for both blue and white-collar employees, collaborating with various stakeholders, including the executive team, Chiefs of Staff, and marketing team.- Planned, managed, and created internal communication materials such as newsletters, magazines, and intranet posts.- Organized events and organizational climate actions.- Helped create the Diversity and Inclusion positioning.

    • Member of the Diversity and Inclusion Comitee
      • Jan 2018 - Nov 2019

      Participation on the comitee comunnication strategies and action plans.

    • Member of the Sustainability Committee
      • Aug 2018 - Oct 2019

      Participation in the communication group of the Sustainability Committee, supporting with internal communication strategies.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager
      • Sep 2016 - Jun 2018

      Community manager for different brands in segments like supermarkets, industry and fashion. Community manager for different brands in segments like supermarkets, industry and fashion.

    • Owner
      • Jan 2011 - Dec 2016

      Created recipes and short stories about food. Average of 40k visits per month. Created recipes and short stories about food. Average of 40k visits per month.

    • Brazil
    • Newspaper Publishing
    • 700 & Above Employee
    • Freelance Journalist
      • Oct 2014 - Oct 2016

      Freelance journalist for the gastronomy section.

    • Digital Content Assistant Editor
      • Jul 2015 - Sep 2015

      In charge of digital strategies for the newspaper's social networks.

    • Brazil
    • Banking
    • 700 & Above Employee
    • Internal Communications Specialist
      • Feb 2010 - May 2014

      Management of the portal aimed at the internal public, preparation of communication plans for the institution's strategic projects, coordination, editing and writing of internal publications. Management of the portal aimed at the internal public, preparation of communication plans for the institution's strategic projects, coordination, editing and writing of internal publications.

Education

  • PUC Minas
    Graduação, Journalismo
    2003 - 2006
  • IEC PUC Minas
    Pós-gradução, Produção em mídias digitais
    2010 - 2011
  • Escola Freudiana de Belo Horizonte
    Iniciação à psicanálise, Psicologia
    2021 - 2021

Community

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