Senior Product Manager

• Jan 2023 - Present

Product Owner

• Aug 2021 - Jan 2023

Within the technology area, I am who best know the project / product for which I work and i am responsible for measuring the value that each action contributes to this given project:- Act as a bridge between Stakeholders / Clients / Users and the technical teammaximizing the value delivered in each Sprint- Responsible for backlog management (create, maintain, prioritize)- Creation, definition and prioritization of objectives of a sprint- Responsible for taking functional requirements for subsequent technical analysis Show less

Product & Content Acquisition Manager

• Apr 2020 - Jul 2021

Responsible for Freepik and Flaticon Contributor, responsible for the product planning and execution throughout the Product Lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction.• Strategically planning the quarterly roadmap for Freepik and Flaticon Contributor Product• Creating clear requirements documents across multiple strategic initiatives• Aligning with quality, edition and cataloguing management teams, as well as customer support, to create new processes and develop MVPs.• Supporting account managers to acquire content ( around €5 million budget)• Working with UX for a complete re-design of the journey for uploading content to Freepik and Flaticon• Applying data and logic to decision making processes• Working collaboratively with all stakeholders Show less

Growth Marketing Manager & Content Acquisition Manager

• Jan 2018 - Apr 2020

Marketing and content acquisition manager for "Contributors" at Freepik and Flaticon. Responsibilities: - Planning and development of growth hacking strategies focused on the acquisition of content as well as its subsequent evaluation.- Responsable of Contributor projects focused on the content capture of Freepik and Flaticon, being responsible for prioritizing the needs of the project, in collaboration with IT and management. - Planning and execution of Marketing actions through an in-depth analysis of KPIs and based on the strategic objectives of the organization, in cooperation with management, which allows the target audience to be captured through the most appropriate channels (paid advertising, inbound marketing etc). - Analysis and identification of improvement areas in the internal tools of daily use in collaboration with IT, - Planning and coordination of the tasks of the content acquisition team through continuous monitoring of the projects addressed, which allows obtaining the highest performance and productivity of the department's human capital. Show less

Head of Marketing Sales

• Feb 2017 - Nov 2017

Crazy4Media Online is single-source provider of media, technology and related services for advertisers, agencies and publishers to reach consumers in all major online marketing channels across display, video and mobile platforms. Headquartered in Spain and with offices in Malta, and Slovakia, Crazy4media Online has been a pioneer media company for over 10 years and is constantly growing. - In charge of vídeo demand advertisers- Dealing with advertiser all over the World- Branding content CPM bases for video- Coordinating the sales and trafficking team- Major programmatic SSP, connected to numerous DSPs and exchanges via RTB and direct deals/platform connections, managing over 500m impressions/day.- Inventory monetization, Publisher's representation.- Trading CPM / CPA / CPI Traffic, Premium and Non-premium, - Exclusive Publishers and private marketplace.- Video inventory, currently more than 14BN video impressions a month, 50% of which is pre-roll.- Desktop, Mobile and App inventory- Advanced audience targeting and in-house audience segments. Show less

Performance Account Manager

• Feb 2016 - Jan 2017

- Source and create new advertising clients, to run campaigns based on CPI, CPC, CPA, and CPL- Maintain current advertising clients and campaigns.- Approach brands and advertisers, suggest media plans and propose budgets to spend on media to create conversions for them. - Facebook ads campaings.- Traffic, operate, and optimise advertisers campaigns on multiple platforms, as well as on our network and/or 3rd parties networks.

Senior Campaign Manager - Trainer and Quality lead for Google

• Sep 2015 - Jan 2016

As a Senior member of the team, I am a technical consultant with the dual role of being both client-facing and growing systems from the back-end. An expert in our tools and operations, providing support to clients and team members, answering field inquiries and troubleshoot client issues. Beyond client-facing issues, my expertise also gives the insight to recommend product and improvements to the team as well as develop new processes to improve the results:- Day-to-day oversight and management of Rich Media development projects - Managing the client relationship with product marketing managers - Acting as a point of contact within the team - Be an expert on the tools and technologies utilised to ensure that Rich Media Campaigns are delivered on time- Identifying opportunities for process improvement - Identifying and managing risks - Ensuring a constant high level of quality Show less

Rich Media Campaign Manager for Google DobleClick

• Jan 2014 - Sep 2015

Working in a high qualified multicultural team managing rich media campaigns - Managing Spanish, and other European campaigns- Building up relationships with Creative Agencies and Media Agencies.- Coordinating projects with Publisher account managers including YouTube.- Trafficking support for media agencies.** Additional Skills- Knowledge of DoubleClick Google tools- Advanced Rich Media knowledge.- Advanced Dynamic Ads.- Mobile advertising.- HTML5 and Flash basic knowledge Show less

Rich Media Campaign Manager for Google DobleClick

• Jan 2014 - Aug 2014

Working in a high qualified multicultural team managing rich media campaigns - Managing Spanish, and other European campaigns - Building up relationships with Creative Agencies and Media Agencies. - Coordinating projects with Publisher account managers including YouTube. - Trafficking support for media agencies. ** Additional Skills - Knowledge of DoubleClick Google tools: Studio and Youtube Masthed ceritified. DFA: DoubleClick For Advertiser Certification. DCM: Campaign Manager certification. DFP: Basic knowlegde - Advanced Rich Media knowledge. - Advanced Dynamic Ads. - Mobile advertising. - HTML5 and Flash basic knowledge Show less

Country manager and Marketing Executive at Prostudio360.es

• Aug 2012 - Jul 2013

My position in this small but amazing company is based on implement new strategies at the e-commerce market. Besides that, I manage the online shop doing customer services, dealing with competitors and looking for colaborations in order to improve our goals. Online manager at the e-commerce sector: English as Official language at Intelince S.L. Web position, partner manager, Amazon sales control Online Marketing (analytics, adwords, social media, mailing) Strategies: B2B, B2C, internal branding Sales: customer service(chat, calls), FotoQuantum Brand development Show less

National Support team, External relationship management

• Feb 2011 - Jun 2012

Conference development manager at national level for AIESEC in Spain. ( Market research in order to find partners and sponsor for our national conferences). Local committee support for event development.

Vice president External Relation

• Oct 2009 - Apr 2011

Sales manager: Getting companies interested in our interns from all over the world to come to SpainSales Team Manager: 9 people selling and collaborating to promote the internships.Event manager: Search for Partners and collaborations. Conference development managerNetworking and communication abilities

Marketing & sales manager

• Jun 2011 - Nov 2011

Cold calls, Social media strategies development Product development, administration, planning Sales, Partners, coordinating and budgeting Design Thinking (as part of the creative process) Cold calls, Social media strategies development Product development, administration, planning Sales, Partners, coordinating and budgeting Design Thinking (as part of the creative process)

Technical occupational risk prevention

• Jul 2010 - Nov 2010

Prevention plans Training how to take into consideration the materials to the employs which the companies we worked. Prevention plans Training how to take into consideration the materials to the employs which the companies we worked.