Marina (Nina) Grando
Independent Researcher (Cultural Shifts & Consumer Behavior Trends) at Freelance, Self Employed- Claim this Profile
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English Full professional proficiency
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Italian Elementary proficiency
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Portuguese Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Laura Kroeff
A Nina é uma profissional que consegue equilibrar duas habilidades muito preciosas, especialmente quando combinadas: olhar apurado sobre tendências + narrativas inspiradoras para marcas. Extremamente comprometida, ela busca a excelência em todos os projetos. Irrigando qualquer projeto com referências e linguagens muito inovadoras. O mais bacana é que ela consegue fazer tudo isso com muita leveza e bom humor, tanto nas trocas internas com o time e também com o cliente. Super recomendo!
Carla Mayumi Albertuni
A Nina, além de ser uma pessoa maravilhosa, é uma profissional brilhante, que traz visões particulares que agregam muito ao trabalho de pesquisa de tendências e compreensão de novos comportamentos.
Adriana S.
Because Marina entered in the coordination of Pupunha ink, the event has become a huge success and not only for the community of illustrator in São Paulo. And further that, she is also a professional very dedicated and competent in all her projects.
Laura Kroeff
A Nina é uma profissional que consegue equilibrar duas habilidades muito preciosas, especialmente quando combinadas: olhar apurado sobre tendências + narrativas inspiradoras para marcas. Extremamente comprometida, ela busca a excelência em todos os projetos. Irrigando qualquer projeto com referências e linguagens muito inovadoras. O mais bacana é que ela consegue fazer tudo isso com muita leveza e bom humor, tanto nas trocas internas com o time e também com o cliente. Super recomendo!
Carla Mayumi Albertuni
A Nina, além de ser uma pessoa maravilhosa, é uma profissional brilhante, que traz visões particulares que agregam muito ao trabalho de pesquisa de tendências e compreensão de novos comportamentos.
Adriana S.
Because Marina entered in the coordination of Pupunha ink, the event has become a huge success and not only for the community of illustrator in São Paulo. And further that, she is also a professional very dedicated and competent in all her projects.
Laura Kroeff
A Nina é uma profissional que consegue equilibrar duas habilidades muito preciosas, especialmente quando combinadas: olhar apurado sobre tendências + narrativas inspiradoras para marcas. Extremamente comprometida, ela busca a excelência em todos os projetos. Irrigando qualquer projeto com referências e linguagens muito inovadoras. O mais bacana é que ela consegue fazer tudo isso com muita leveza e bom humor, tanto nas trocas internas com o time e também com o cliente. Super recomendo!
Carla Mayumi Albertuni
A Nina, além de ser uma pessoa maravilhosa, é uma profissional brilhante, que traz visões particulares que agregam muito ao trabalho de pesquisa de tendências e compreensão de novos comportamentos.
Adriana S.
Because Marina entered in the coordination of Pupunha ink, the event has become a huge success and not only for the community of illustrator in São Paulo. And further that, she is also a professional very dedicated and competent in all her projects.
Laura Kroeff
A Nina é uma profissional que consegue equilibrar duas habilidades muito preciosas, especialmente quando combinadas: olhar apurado sobre tendências + narrativas inspiradoras para marcas. Extremamente comprometida, ela busca a excelência em todos os projetos. Irrigando qualquer projeto com referências e linguagens muito inovadoras. O mais bacana é que ela consegue fazer tudo isso com muita leveza e bom humor, tanto nas trocas internas com o time e também com o cliente. Super recomendo!
Carla Mayumi Albertuni
A Nina, além de ser uma pessoa maravilhosa, é uma profissional brilhante, que traz visões particulares que agregam muito ao trabalho de pesquisa de tendências e compreensão de novos comportamentos.
Adriana S.
Because Marina entered in the coordination of Pupunha ink, the event has become a huge success and not only for the community of illustrator in São Paulo. And further that, she is also a professional very dedicated and competent in all her projects.
Experience
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Xamarin Developer
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United Kingdom
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Software Development
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400 - 500 Employee
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Independent Researcher (Cultural Shifts & Consumer Behavior Trends)
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Jan 2018 - Present
Since 2018, I work as an independent researcher, focusing on emerging culture & consumer behavior trends. Counting on 10 years of experience in the field, my work guides companies that want to be aligned with the new consumer interests, values and behaviors. I deliver trend reports heavily based on desk research. I also contribute to strategic workshops with inspirational talks, positioning myself as an important asset on creative insights. I am an active partner that contributes regularly to projects of companies such as float vibes, UXPertise and MindSharing. I have also curated trends for many other clients such as AKQA, Perestroika, Vila Butantan, Talk Inc. and NexoHW. Show less
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Descola
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Brazil
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E-Learning Providers
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1 - 100 Employee
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Teacher | Pesquisa de Tendências (Trend Forecasting)
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Jan 2019 - Present
In partnership with the e-learning startup Descola, I developed an online course to teach the principles of trend forecasting. / Em parceria com a startup de e-learning Descola, desenvolvi um curso on-line para ensinar os princípios da pesquisa de tendências. In partnership with the e-learning startup Descola, I developed an online course to teach the principles of trend forecasting. / Em parceria com a startup de e-learning Descola, desenvolvi um curso on-line para ensinar os princípios da pesquisa de tendências.
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Ovelha magazine
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São Paulo Area, Brazil
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Founder and editor-in-chief
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Nov 2014 - Present
Ovelha (http://ovelhamag.com) is a digital magazine for women who don't fit in media's stereotypes. With a fun and irreverent content, we deliver information and inspiration to help our readers live a more happy and empowered life. The idea of this project started a couple of years ago, driven by the lack of representation of women minorities in media. We are a small group of 30 female professionals (among writers, illustrators, designers and photographers). Besides developing the website, I manage my team, write and edit posts and take care of all little details that involves the administration. Show less
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Pupunha Ink
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São Paulo Area, Brazil
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Co Founder and organizer
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Jan 2010 - Mar 2018
The event Pupunha Ink bring together designers, illustrators, artists, engineers, doctors, mathematicians, and anyone who likes to draw, whether professionally or just for hobby. The event Pupunha Ink bring together designers, illustrators, artists, engineers, doctors, mathematicians, and anyone who likes to draw, whether professionally or just for hobby.
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Box 1824
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Brazil
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Market Research
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1 - 100 Employee
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Head of Trends
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Nov 2015 - Dec 2017
My role as the Head of Trends of Box 1824, was to lead the trend forecasting and branding consultancy for our clients. I worked in new ideas, solutions and strategic directions based in trends researchs that discovered new consumer behaviors and cultural shifts. Through publications, speeches, presentations, consulting meetings, workshops and brand books, we helped many brands to maintain and grow their relevance towards the future.
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Trend Forecaster
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Jul 2011 - Nov 2015
Box1824 is a Brazilian research company that specializes in behavioral sciences and consumer trends. I developed trend analysis and brand strategies for some companies. Here are some companies I've worked for: Grendene, Globosat, Itaú, Vivo, Renner, C&A, Ambev, Multishow and Grupo Jereissati (Iguatemi).
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MTV Brasil
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Graphic designer
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Jul 2009 - May 2011
I was responsable for the usability, information architecture (wireframe) and layout of the web projects of Portal MTV (mtv.com.br). I was also responsible for the Social Media content of the MTV's Video Music Brazil awards. Before that I worked in a project called 'Fiz na MTV', a TV show from MTV Brazil that displayed videos submitted by viewers via website (fiznamtv.com.br). These videos were homemade or from independent producers. The site's purpose is to connect viewers with MTV besides being an online community, bringing together amateur and audiovisual prudutores. I was responsable for the information architeture and and art direction of the web portal. Show less
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Art Assistant
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Mar 2008 - Jul 2009
FizTV was the first TV channel with 24 hours of collaborative content: amateur and professional videos were sent to be part of our TV. My job at the time was an art assistant in webdesign (mostly), TV and graphics. I also did the curator of the web videos and made some selections for the program schedule. FizTV was the first TV channel with 24 hours of collaborative content: amateur and professional videos were sent to be part of our TV. My job at the time was an art assistant in webdesign (mostly), TV and graphics. I also did the curator of the web videos and made some selections for the program schedule.
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Trip Editora
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Revista Trip
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Art Intern
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Jul 2007 - Dec 2007
I worked as an art intern at Trip magazine (revistatrip.com.br). I also did some illustrations for some of their editions. I worked as an art intern at Trip magazine (revistatrip.com.br). I also did some illustrations for some of their editions.
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Education
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Istituto Europeo di Design San Paolo
Tecnologia em design, graphic design, history of art, illustration, trends, sustainable design -
Pontifícia Universidade Católica de São Paulo
Extension course, Social Sciences -
Other courses
journalism, information architecture, social media