Experience

PiNCAMP I ADAC Camping GmbH

• Germany
• Travel Arrangements
• 1 - 100 Employee

• Product Designer UX/UI

  • Sep 2023 - Present



visseiro

• Germany
• Medical Equipment Manufacturing
• 1 - 100 Employee

• UX Designer

  • Feb 2022 - Jun 2023

  The medical product Mako is a care assistance system for contactless patient monitoring. Mako consists of the Mako-Sensorbox, and the Mako-Application, which can be used for Android and iOS devices. It helps caregivers to prevent patient falls without physical restraints through real time alerts and detects irregularities in bed exit and movement patterns indicative of sleep disorders or restlessness. I lead the development of the Mako application from conceptualization to implementation. My main tasks include: - Conducting user research, through user interviews and - Creating user personas, user journeys, user flows and the information architecture. - Ideation: sketches, creating wireframes and prototypes. - Usability testing with targeted user group, both summative and formative. - UI ideation, together with external UI designers. - Implementation with frontend and backend development. - Verification of the app: defining requirements, and app validation. Show less



Freelance, self-employed

• Amsterdam Area, Netherlands, Berlin Area, Germany

• Graphic Designer

  • May 2013 - Oct 2021

  And as a certified DTP Professional / Graphic Designer and UI Designer, I assist small businesses and corporations with creating on-brand creative designs, both online and print. Projects: - Redesigned the on-boarding process for an online rental tool. - Wordpress web design projects - Display ads for websites and social media (static and animated) - Logo and icon design, and Infographics - Posters, flyers, and collateral - Display materials for conferences Online portfolio: www.marinafrankel.com/ Show less



LOOPS AUDIO

• Online Media

• UI Designer

  • Dec 2020 - Jun 2021

  Co-designed LOOPs, an audio app. Currently in the app store I was responsible for: • Creating low-fidelity sketches, and mid-fidelity wireframes and the prototype • Translation of the concept into the wireframes and the design • Creating the iconography Co-designed LOOPs, an audio app. Currently in the app store I was responsible for: • Creating low-fidelity sketches, and mid-fidelity wireframes and the prototype • Translation of the concept into the wireframes and the design • Creating the iconography



Various startups

• Berlin Area, Germany

• Graphic Designer Marketing

  • Sep 2017 - Aug 2020

  I worked as a marketing designer for various startups, ranging from e-commerce to veterinary healthcare. My achievements include: • Produced platform instruction videos for the usage of a medical monitor device for horses. • Designed customer facing materials, such as sales presentations, email campaigns and user guides. • Designed an online booking sequence (in responsive design) for Harry Potter theater show in Hamburg, in responsive design, including prototypes. • Created social media ads and promotional banners for hotel offers. • Designed brochures for regional campaigns in Germany. • Designed landing pages with offers for business catering. Show less



Elsevier

• Netherlands
• IT Services and IT Consulting
• 700 & Above Employee

• E-Marketing / Creative Assistant

  • Aug 2014 - Mar 2017

  I was part of the E-marketing, technical and creative support, team, which was located on three continents, and which supported 80+ marketing communications professionals around the globe in their campaigns in journal marketing.I was responsible for the following activities:• Visual journal marketing to scientists across the globe • Email user experience training to a team of 80+ marketing professionals worldwide. • Created a visual language for an internal marketing summit. • Created email campaigns and social media ad templates. • Designed logos, collateral, display materials and infographics. Show less

• Marketing Communications Assistant

  • Mar 2014 - Aug 2014



De Appel

• Netherlands
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Bookshop Coordinator

  • May 2009 - Jan 2015

  De Appel has been a worldwide renowned arts centre since 1975, presenting cutting-edge contemporary art. They house and sell a large collection of self-published and externally produced artist books. I was hired to set up and manage the book shop. I was responsible for: • Shipping and promoting de Appel's art publications worldwide • Implementing an online webshop for contemporary art publications. • the organization of book sales events and book launches • Representation at international art book fairs Show less



TEDxAmsterdam

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Project Manager TEDxAmsterdam Award

  • Sep 2013 - Nov 2014

  The TEDxAMS Award is an annual competition to support great ideas with a positive impact on life. Out of more than 200 ideas, the top 30 were selected to participate in an innovation workshop organized by TEDxAmsterdam and Deloitte, and pitch their idea in front of a board level jury from top-level companies. I was responsible for the logistics for the innovation workshop and the pitches. The TEDxAMS Award is an annual competition to support great ideas with a positive impact on life. Out of more than 200 ideas, the top 30 were selected to participate in an innovation workshop organized by TEDxAmsterdam and Deloitte, and pitch their idea in front of a board level jury from top-level companies. I was responsible for the logistics for the innovation workshop and the pitches.



Woonzorg Nederland

• Netherlands
• Real Estate
• 300 - 400 Employee

• Marketing & Communications Coordinator

  • Dec 2011 - May 2012

  In this project I assisted Woonzorg, a housing corporation, in the transition to a new organization structure Tasks: • Copywriting for house-rent ads based on five persona types • Coordination of the content and design annual report 2011 • Support implementation new website with organizing content • Point of contact for external stakeholders, such as tenants and design agencies for promotional activities. In this project I assisted Woonzorg, a housing corporation, in the transition to a new organization structure Tasks: • Copywriting for house-rent ads based on five persona types • Coordination of the content and design annual report 2011 • Support implementation new website with organizing content • Point of contact for external stakeholders, such as tenants and design agencies for promotional activities.



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Communications Assistant

  • Aug 2005 - 2011

  I was responsible for supporting the marketing communication activities for the Honeywell Process Solutions sales team in The Netherlands. Over the course of 6 years I organized and assisted 10+ sales events, such as roadshows, seminars and trade fair stands. My tasks included: • Logistics of customer events & seminars • Coordination of stands at trade fairs • Development of display materials, e-newsletters and promotion materials • Marketing and event budget management • Public relations activities • Implementation of the new corporate website Show less



New York Art Book Fair

• Amsterdam, North Holland, Netherlands

• Project Manager Dutch Pavilion

  • Mar 2010 - Nov 2010

  The New York Art Book Fair is the world’s largest book fair for artistic publications. What initially started as a central coordination of a joint book shipping, evolved into a collaborative participation initiative of 17 art book publishers from The Netherlands. I set up the project from A to B, which included: • Applying for funding • Coordination of the Dutch Pavilion, where all the Dutch book publishers were joined • Organization extra programming • Promotional activities of the Dutch Pavilion • Project budget management • On-site project management Show less



Arts & Business Council of Chicago

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Graduation Assigment | National Arts Marketing Project

  • Feb 2002 - Aug 2002

  The National Arts Marketing Project is a 3 year project, in which 12 organizations from all arts disciplines and cities across the USA are selected and intensively trained in their marketing skills. My tasks: • Evaluation of the first cycle of the National Arts Marketing Project • Identifying best practices and writing case studies The National Arts Marketing Project is a 3 year project, in which 12 organizations from all arts disciplines and cities across the USA are selected and intensively trained in their marketing skills. My tasks: • Evaluation of the first cycle of the National Arts Marketing Project • Identifying best practices and writing case studies