Marina French
Social Media Manager at Hyperlite Mountain Gear- Claim this Profile
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English Native or bilingual proficiency
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Bio
Experience
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Hyperlite Mountain Gear
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Social Media Manager
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Jan 2022 - Present
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Marina French Photography
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Portland, Maine, United States
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Freelance Photographer
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Jan 2016 - Present
Local landscape and brand photography, with a focus on coastal Maine. Event photography upon request. Local landscape and brand photography, with a focus on coastal Maine. Event photography upon request.
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Pulp+Wire
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United States
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Advertising Services
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1 - 100 Employee
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Social Content Creator
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Jul 2021 - Jan 2022
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Sunday River Skiway
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United States
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Hospitality
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100 - 200 Employee
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Content Manager
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Jun 2019 - Jun 2021
-Manage daily social and web content for driving brand awareness to Sunday River and sub-brands with a total audience size of 220k.-Lead photographer for daily on-snow photoshoots, profit centers, events, and year-round activities, and manage an asset library of over 200k images. -Develop content marketing strategies and ad campaigns for organic and paid social media, with a monthly budget of $50k.-Assisted with the introduction and execution of a new guest service communications tool to service web chat support.-Completed FAA Commercial Drone UAS Certification for both photography and videography content. -Lead contact liaison for third-party social media needs. -Update website assets and manage blog content calendar.-Contributed to 40% overall social media growth. Show less
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Content Coordinator
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Oct 2018 - Jun 2019
-Collaborated with lead photographer for on-snow and event photoshoot ideas.-Designed and updated resort signage and flyers for profit centers with a focus on incremental revenue.-Assisted Marketing Manager with social media engagement. -Worked with our full-time Snow Reporter to update daily mountain reports and website content.
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Patagonia
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Nov 2017 - Sep 2018
-Managed inventory and shipping tasks from start to finish -Planned events and trained employees for Patagonia’s food line, Patagonia Provisions -Worked with customers on the sales floor, assisting with product knowledge, and completing sales or returns -Managed inventory and shipping tasks from start to finish -Planned events and trained employees for Patagonia’s food line, Patagonia Provisions -Worked with customers on the sales floor, assisting with product knowledge, and completing sales or returns
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Willing to Roam
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New Zealand
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Willing to Roam Project
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Dec 2016 - May 2017
Hiked the “Te Araroa”: a 1,800 mile trail, covering the length of New Zealand. Used this trip as an opportunity for evolving, enhancing teamwork/planning skills, expanding my photography portfolio and creating a personal brand (Willing to Roam). Kept a blog, willingtoroam.com and Instagram, @willingtoroam, to document the trip. Hiked the “Te Araroa”: a 1,800 mile trail, covering the length of New Zealand. Used this trip as an opportunity for evolving, enhancing teamwork/planning skills, expanding my photography portfolio and creating a personal brand (Willing to Roam). Kept a blog, willingtoroam.com and Instagram, @willingtoroam, to document the trip.
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CerconeBrown
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Sep 2015 - Dec 2015
Semester internship. Worked alongside teams on existing client projects. Focused on four brands: Luminox, Backyard Farms, Good Food Made Simple and Garmin. The main tasks involved were developing monthly social media content calendars, assisting with month-long analysis of client Facebook accounts and researching reporters for public relation pitching. Each intern was in charge of posting to the company blog, two-three times each week. Semester internship. Worked alongside teams on existing client projects. Focused on four brands: Luminox, Backyard Farms, Good Food Made Simple and Garmin. The main tasks involved were developing monthly social media content calendars, assisting with month-long analysis of client Facebook accounts and researching reporters for public relation pitching. Each intern was in charge of posting to the company blog, two-three times each week.
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Dream Local Digital
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United States
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Marketing Services
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1 - 100 Employee
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Content Creator
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Jun 2015 - Aug 2015
Hired as Content Creator after completing a summer internship. Assisted a team of Head Marketing Strategists with creating content for various client social media accounts. Main project was building Google Plus accounts/pages for over 200 clients. Also lead research and analysis of client competitors. Hired as Content Creator after completing a summer internship. Assisted a team of Head Marketing Strategists with creating content for various client social media accounts. Main project was building Google Plus accounts/pages for over 200 clients. Also lead research and analysis of client competitors.
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Dream Local Digital
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United States
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Marketing Services
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1 - 100 Employee
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Marketing Intern
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Jun 2014 - Aug 2014
120 hour internship. Strategized for client marketing plans: examined industry best practices for analysis, created social media content calendars and drafted weekly blog posts. 120 hour internship. Strategized for client marketing plans: examined industry best practices for analysis, created social media content calendars and drafted weekly blog posts.
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Maine Media
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United States
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Higher Education
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1 - 100 Employee
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Marketing Intern
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Jan 2013 - Jan 2013
120 hour internship. Mainly helped and completed the company’s current project: 2013 workshop catalogue. Assisted with assembling and proofing. Other tasks included planning/designing print media for advertisement and adding company photo contest posts to social media accounts. 120 hour internship. Mainly helped and completed the company’s current project: 2013 workshop catalogue. Assisted with assembling and proofing. Other tasks included planning/designing print media for advertisement and adding company photo contest posts to social media accounts.
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Education
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Endicott College
Bachelor of Business Administration (BBA), Marketing -
Camden Hills Regional High School
High School Diploma, General Studies -
The Island School
Marine Biology and Biological Oceanography, Junior -
The Umbra Institute
Semester Abroad, Junior