Marina French

Social Media Manager at Hyperlite Mountain Gear
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Contact Information
us****@****om
(386) 825-5501
Location
Scarborough, Maine, United States, US
Languages
  • English Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Social Media Manager
      • Jan 2022 - Present

  • Marina French Photography
    • Portland, Maine, United States
    • Freelance Photographer
      • Jan 2016 - Present

      Local landscape and brand photography, with a focus on coastal Maine. Event photography upon request. Local landscape and brand photography, with a focus on coastal Maine. Event photography upon request.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Content Creator
      • Jul 2021 - Jan 2022

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Content Manager
      • Jun 2019 - Jun 2021

      -Manage daily social and web content for driving brand awareness to Sunday River and sub-brands with a total audience size of 220k.-Lead photographer for daily on-snow photoshoots, profit centers, events, and year-round activities, and manage an asset library of over 200k images. -Develop content marketing strategies and ad campaigns for organic and paid social media, with a monthly budget of $50k.-Assisted with the introduction and execution of a new guest service communications tool to service web chat support.-Completed FAA Commercial Drone UAS Certification for both photography and videography content. -Lead contact liaison for third-party social media needs. -Update website assets and manage blog content calendar.-Contributed to 40% overall social media growth. Show less

    • Content Coordinator
      • Oct 2018 - Jun 2019

      -Collaborated with lead photographer for on-snow and event photoshoot ideas.-Designed and updated resort signage and flyers for profit centers with a focus on incremental revenue.-Assisted Marketing Manager with social media engagement. -Worked with our full-time Snow Reporter to update daily mountain reports and website content.

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Nov 2017 - Sep 2018

      -Managed inventory and shipping tasks from start to finish -Planned events and trained employees for Patagonia’s food line, Patagonia Provisions -Worked with customers on the sales floor, assisting with product knowledge, and completing sales or returns -Managed inventory and shipping tasks from start to finish -Planned events and trained employees for Patagonia’s food line, Patagonia Provisions -Worked with customers on the sales floor, assisting with product knowledge, and completing sales or returns

  • Willing to Roam
    • New Zealand
    • Willing to Roam Project
      • Dec 2016 - May 2017

      Hiked the “Te Araroa”: a 1,800 mile trail, covering the length of New Zealand. Used this trip as an opportunity for evolving, enhancing teamwork/planning skills, expanding my photography portfolio and creating a personal brand (Willing to Roam). Kept a blog, willingtoroam.com and Instagram, @willingtoroam, to document the trip. Hiked the “Te Araroa”: a 1,800 mile trail, covering the length of New Zealand. Used this trip as an opportunity for evolving, enhancing teamwork/planning skills, expanding my photography portfolio and creating a personal brand (Willing to Roam). Kept a blog, willingtoroam.com and Instagram, @willingtoroam, to document the trip.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Sep 2015 - Dec 2015

      Semester internship. Worked alongside teams on existing client projects. Focused on four brands: Luminox, Backyard Farms, Good Food Made Simple and Garmin. The main tasks involved were developing monthly social media content calendars, assisting with month-long analysis of client Facebook accounts and researching reporters for public relation pitching. Each intern was in charge of posting to the company blog, two-three times each week. Semester internship. Worked alongside teams on existing client projects. Focused on four brands: Luminox, Backyard Farms, Good Food Made Simple and Garmin. The main tasks involved were developing monthly social media content calendars, assisting with month-long analysis of client Facebook accounts and researching reporters for public relation pitching. Each intern was in charge of posting to the company blog, two-three times each week.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Content Creator
      • Jun 2015 - Aug 2015

      Hired as Content Creator after completing a summer internship. Assisted a team of Head Marketing Strategists with creating content for various client social media accounts. Main project was building Google Plus accounts/pages for over 200 clients. Also lead research and analysis of client competitors. Hired as Content Creator after completing a summer internship. Assisted a team of Head Marketing Strategists with creating content for various client social media accounts. Main project was building Google Plus accounts/pages for over 200 clients. Also lead research and analysis of client competitors.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2014 - Aug 2014

      120 hour internship. Strategized for client marketing plans: examined industry best practices for analysis, created social media content calendars and drafted weekly blog posts. 120 hour internship. Strategized for client marketing plans: examined industry best practices for analysis, created social media content calendars and drafted weekly blog posts.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2013 - Jan 2013

      120 hour internship. Mainly helped and completed the company’s current project: 2013 workshop catalogue. Assisted with assembling and proofing. Other tasks included planning/designing print media for advertisement and adding company photo contest posts to social media accounts. 120 hour internship. Mainly helped and completed the company’s current project: 2013 workshop catalogue. Assisted with assembling and proofing. Other tasks included planning/designing print media for advertisement and adding company photo contest posts to social media accounts.

Education

  • Endicott College
    Bachelor of Business Administration (BBA), Marketing
    2012 - 2016
  • Camden Hills Regional High School
    High School Diploma, General Studies
    2008 - 2012
  • The Island School
    Marine Biology and Biological Oceanography, Junior
    2011 - 2011
  • The Umbra Institute
    Semester Abroad, Junior
    2015 - 2015

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