Marina Zavelion

Head of Global Marketing at Mindgram
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • Polish Native or bilingual proficiency
  • Russian Native or bilingual proficiency
  • English Professional working proficiency
  • French Elementary proficiency

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5.0

/5.0
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LinkedIn User

I am thrilled to write this recommendation for Marina, with whom I have the privilege of working closely for over a year at Mindgram. Marina possesses an extensive and impressive background in marketing. In my time working alongside her, I have had the opportunity to learn a lot from her knowledge and experience. Her insights have not only broadened my understanding of effective marketing strategies but have also enhanced my ability to navigate the intricate and constantly evolving landscape of marketing project coordination and execution. One of Marina's standout attributes is her fearlessness when it comes to giving honest and constructive feedback. Her willingness to share insights and observations, both positive and critical, creates an environment of continuous improvement within the team. This quality not only contributes to personal growth but also significantly improves the quality of work and collaboration within the team. Marina's prowess as a strategist is truly remarkable. She possesses a unique talent for devising strategies that propel businesses forward. Her attention to detail ensures that every facet of a project is meticulously planned and executed. This keen eye for detail, combined with her strategic skills, has consistently led to the success and growth of our projects at Mindgram. Marina also excels as a leader. She has an innate ability to set clear KPIs and goals that steer the team toward success. But what truly sets her apart is her compassionate and empathetic leadership style. Marina genuinely cares about the well-being and professional development of her team members, fostering a collaborative and supportive work environment that motivates everyone to perform at their best. Marina's skill set, combined with her leadership and management abilities, make her a true standout in the field of marketing. I wholeheartedly recommend her for any endeavor she chooses to pursue. Her remarkable experience, dedication to excellence, and exceptional qualities as a leader, strategist, and manager make her an incredible asset to any team. Marina, it's an honor and a real pleasure working with you!

Katya Lapko

I’ve been working with Marina for 4 years. Marina is a gifted leader and a very good marketer. Recommendations on LinkedIn quite often might sound very generic. And I don’t want this one to be so, that’s why let me be specific: - Marina has managed to build one of the strongest teams I ever worked with. She used to be the Head of performance and her team was delivering outstanding results from paid campaigns (like ROAS 21 and etc) by following the frameworks she created. - Marina has managed to build very connected and motivated team despite the fact she was working majority of the time on Remote. - Marina is a creative marketer, she’s always generating relevant and not standards ideas which we’re helping not only to convert the right audience but in a lot of times to gently bypass Facebook algorithms when we were working with sensitive for Facebook topics. - Marina is very attentive to details and always strive for perfection. She always provides the honest and specific feedback which helps people to improve their performance. - Marina also used to be the head of Talent development and successfully has built learning processes at Tribe47 and dozens of learning plans for her talents, which helped people to develop their skills in a organised way. - Marina is also a skilled manager, who is very good with planning, prioritising and supervising the execution. Her teams were successful in delivering their kpi’s and clients always show trust and respect to her opinion. - Besides Marina has created the online digital marketing Academy. She’s created a very well thought learning outline and was leading the production process which resulted in a product with a high quality which got very positive feedback from students. Personally working with Marina was motivating me to make myself a better marketer by acquiring new knowledge and working smarter. Marina’s level of marketing understanding, ability to teach and convince people has been an example for me and I’m very happy that I got a chance to work closely with her.

Daniel Biskupski

Marina is one of the best managers/marketers I have ever worked with. I had a pleasure to work with Marina on two very challenging projects which she supervised. Thanks to her strategy & planning skills, we have managed to overachieve our KPIs and deliver "wow effect" to the clients in a very short period of time. I have always admired how Marina manages projects and remote teams. She knows how to motivate the team and make every team member feel responsible and take ownership over their chunk of work. I love that even under huge pressure, she keeps the positive vibe and is super caring about the team. When working with Marina, I always felt that she is ready to fight for me and help me whenever needed! Marina was also a mentor for me, for which I am very grateful. She is a great leader who inspires others and help them growth. It's also important to mention that Marina is super creative and has great taste - she not only comes up with great strategies, but also is ready to brainstorm some kick-ass communication or even webinar scenery. I highly recommend Marina. It was a huge pleasure to work with her.

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Experience

    • Poland
    • Mental Health Care
    • 1 - 100 Employee
    • Head of Global Marketing
      • Jun 2022 - Present

    • Poland
    • E-Learning Providers
    • Product Owner
      • May 2021 - Jun 2022

      • Managing concept-to-launch process for Academy47 - an online learning platform for marketers • Planning and executing product development from scratch • Co-creating learning experience, program structure & timeline (incl. scripts writing, co-managing video production & post-production etc.) • Co-designing go-to-market strategy, marketing strategy and implementing it (launched in Nov 2021) • Getting first product sales • Testing different marketing funnels and campaigns • Getting overwhelmingly positive feedback from the first paid students Show less

    • Poland
    • Internet Publishing
    • 1 - 100 Employee
    • Partner
      • Feb 2020 - Jun 2022

      - Co-responsible for company vision, strategy, business goals & KPIs- Supporting CEO & management team in key business decisions- Supervising Project managers & project teams working for Tribe47 key clients (incl. email marketing, content marketing, CRO, marketing automation, growth marketing etc.) - clients include Maczfit, YES, Wolt, Trec, BeDiet.- Supervising full-funnel strategies execution for Tribe47 key clients according to KPIs and business goals- Operating based on quarterly and yearly company business goals & KPIs- Co-creating marketing strategies & funnels- Key clients consulting & account management Show less

    • Head of Performance Marketing
      • Oct 2017 - Mar 2022

      - Creating performance marketing strategies and overviewing paid ads execution as a part of the digital marketing funnels for Polish and international clients- Supervision of ads delivery in all projects in time and within KPIs (Facebook, Instagram, Google Ads, LinkedIn and other social media platforms)- Supervision of data measurement implementation, then - data matching, analysis & explanation to the key clients - Performance & Analytics team recruitment, onboarding, supervision, training, direct reports performance review- Supervision of Team leaders & Seniors, ongoing feedback and performance review- Provoking & managing processes creation (checklists, guidelines, standards etc.) for paid ads campaigns & data analysis Show less

    • Head of Talent
      • Oct 2019 - Sep 2021

      - Creating Talent Development processes & frameworks from scratch and establishing them across all Digital Marketing Teams- Talent development of Leaders and Seniors with a key focus on Personal Learning Plans, KPIs and Goals, Career Paths and Challenges, through weekly, monthly, quarterly 1:1s- Training Senior Specialists to become Talent Development Leaders for Specialists and Juniors (soft & hard skills, management techniques, communication and motivation mentoring)- Performance Reviews every six months for all direct reports- Learning budget planning, distribution and tracking- Cooperation with Management Team on Culture & Communication processes establishment- Taking part in the recruitment process of all specialists (Specialist, Senior) for Digital Marketing Team (Project Management, CRO, marketing automation), Content Marketing Team (content strategy, management and execution), Performance Marketing Team (paid ads campaigns launching and optimization, data tracking, implementation and analysis, ads creatives planning and briefing) Show less

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Jun 2016 - Oct 2017

      - Help in digital marketing strategy creation & delivery for leading brands (automotive, FMCG, fashion, retail, e-commerce, tourism and more) - Brand awareness, reach, video and leads acquisition campaigns strategy & execution for leading brands (automotive, FMCG, fashion, retail, e-commerce, tourism and more) - Google Ads and Paid Social campaigns launching and optimization (Facebook, Google Ads, YouTube, Instagram and other paid advertising channels) - 7 figure advertising budgets management - Supervision of ads delivery in all projects - Data analysis and reporting - Junior / Intern team members training and supervision - Cooperation with strategists, account managers, developers, copywriters and designers - Reporting to CMO/CEO Show less

    • Digital Marketing Manager (Paid Social & PPC)
      • May 2015 - Jun 2016

      - Facebook Ads, Instagram Ads, YouTube Ads and Google Ads advertising campaigns launching and optimization - Clients consulting - Advertising campaigns audit and recommendations - Account & Project managers support & knowledge share - Designing KPIs and Funnels for clients - Paid Social & PPC channels advertising strategy creation and delivery - Cooperation with analysts, developers, copywriters and graphic designers - Facebook Ads, Instagram Ads, YouTube Ads and Google Ads advertising campaigns launching and optimization - Clients consulting - Advertising campaigns audit and recommendations - Account & Project managers support & knowledge share - Designing KPIs and Funnels for clients - Paid Social & PPC channels advertising strategy creation and delivery - Cooperation with analysts, developers, copywriters and graphic designers

  • Adpilot
    • Warszawa, woj. mazowieckie, Polska
    • SEM/RTB Testing Specialist
      • Oct 2014 - Feb 2015

      - creating and monitoring tests of advertising campaigns for new products (e-commerce, supplements, cosmetics) on 26 of world markets, in a variety of advertising channels: RTB, programmatic, Google Ads and Yandex - A/B tests strategy creation - managing 6 figure advertising budgets - multi-channel retargeting with advanced marketing automation integrations - results analysis and reporting including new product paid ads potential assessment - conversion rate optimization through landing pages and creatives massive a/b/x testing - cooperation with analysts, copywriters and graphic designers - "Testing in RTB" - internal guide & checklist creation Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Associated Campaign Builder
      • Mar 2013 - Jun 2014

      - new Google AdWords customers support and management on behalf of Google (Eastern European market) - launching 21+ Google AdWords advertising campaign per week (work based on weekly targets) - up to 13 weeks of optimization of launched Google AdWords campaigns - Google Search, Google Display network, YouTube, Google Shopping campaigns launching and optimization - remarketing campaigns launching and optimization - Google Analytics stats monitoring and reporting - supporting Account managers and Sales managers with Google AdWords consultancy and knowledge share - reporting to Team Leader - improving quality of launched campaigns and reaching weekly/monthly targets Show less

Education

  • Uniwersytet Warszawski
    Bachelor's degree, Polish Philology for Mass Media
    2009 - 2012

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