Marina Cheng

Social Media Manager at Zenyum
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Contact Information
us****@****om
(386) 825-5501
Location
Taiwan, TW
Languages
  • Mandarin -
  • English -

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Bio

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Experience

    • Singapore
    • Retail
    • 100 - 200 Employee
    • Social Media Manager
      • Nov 2021 - Present

    • Business Development/ Founder
      • Mar 2021 - Oct 2022

      Established 3 strategic partnerships in Germany, Taiwan, and Mainland China. Defined how the resources should be allocated and measured. Increased brand image by collaborating with copywriters for unique content. Invited as a guest speaker. Generated network traffic to 20,000 in 4 months. Established 3 strategic partnerships in Germany, Taiwan, and Mainland China. Defined how the resources should be allocated and measured. Increased brand image by collaborating with copywriters for unique content. Invited as a guest speaker. Generated network traffic to 20,000 in 4 months.

    • Independent Business Consultant
      • Mar 2021 - Nov 2021

      Provide content marketing strategies and data-driven content for clients. Goal-oriented and consultative approaches to establish relationships with prospects and clients. Utilize experienced business, industry, and digital marketing knowledge to understand client needs. Build and maintain business relationships with clients such as 91APP, Aroma Woman, etc. Collaborated with contracting copywriters to achieve clients’ needs. Consolidated business with clients and online teams Provide content marketing strategies and data-driven content for clients. Goal-oriented and consultative approaches to establish relationships with prospects and clients. Utilize experienced business, industry, and digital marketing knowledge to understand client needs. Build and maintain business relationships with clients such as 91APP, Aroma Woman, etc. Collaborated with contracting copywriters to achieve clients’ needs. Consolidated business with clients and online teams

    • Taiwan
    • Advertising Services
    • 1 - 100 Employee
    • Sales Business Development
      • May 2021 - Jun 2021

      Executed outbound prospecting with cold calls. Exceed the business target of making appointments with potential clients. Gathered market insights for outbound process and product improvement. Executed outbound prospecting with cold calls. Exceed the business target of making appointments with potential clients. Gathered market insights for outbound process and product improvement.

    • Business Development
      • Sep 2020 - Mar 2021

      Reported directly to the chairman and CEO of the group.Developed relationships with other business BNI members and potential partners. Published a book for chairman in 2020, which gathered 10 digital transformation entrepreneurs to write their successful cases.Tracked project progress and identified areas for improvement with the sales department.

    • Content Manager
      • Sep 2020 - Mar 2021

      Accelerate the growth of content and inbound marketing.Led content team of 6 writers to execute marketing strategies on multiple channels. Generated 400% network traffic for the official website in 4 months.Structured an internal training program for new staff.

    • Taiwan
    • Advertising Services
    • 1 - 100 Employee
    • Content Executive Manager 執行總編輯
      • Jan 2019 - Jul 2020

      Streamlined the team workflow and hosted internal training sessions to boost operational efficiency. Coordinated and designed cross-organization business operating system software with the IT department.Executed information collection and competitive analysis for the new product.Trained 20+ coworkers on SEO content strategies with best writing practices.Led team of 7 members to achieve customer satisfaction goal.Invited as a guest speaker multiple times regarding content marketing strategies. Show less

    • Content Growth Editor 內容成長編輯
      • Oct 2018 - Jan 2019

      Created content materials, including SEO-friendly articles, copy and press releases, etc.Edited 1500+ SEO content for industries, such as FMCG, health supplements, e-commerce, software, international education agency, aesthetic clinic, educational institution, etc.Developed an overall marketing program for an e-commerce client and increased traffic by 3400% in 2019.

Education

  • 輔仁大學
    學士, 公共衛生學系
    2015 - 2018

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